AI platforms are stealing from artists
> Millions spent on data centers to replicate human music
> Rarely pay the musicians they train on
AI should amplify creativity, not steal from humans
Introducing Hook: the world’s first social platform for music that pays artists & fans
To celebrate our launch, we’re picking the 10 best tracks made on Hook.
There's $10,000 up for grabs plus a repost from your favorite artist.
Comment your favorite artist below and we’ll send you a link to the challenge.
Hook x Universal Music Group.
Music on social media is the largest under-monetized category of music consumption. We just created the framework to change that with the biggest music company in the world, and we tested it with the biggest artists in the world. A platform where fans express themselves with the music they love, and artists earn while having full control.
Grateful to Michael Nash, Mike Bebel, Sylvana Chan, Chris Horton, and the whole UMG team. Artist-first since day one, just like us.
More soon.
UMG is excited to partner with @hookmusicapp to unlock new possibilities for licensed fan creativity across social media and help fans build community around the artists and music they love.
I helped build one of the biggest music streaming services in India when I was 25.
it grew to 300 million users. You probably know it as Jio Saavn.
then I took some time and watched what happened to music. and music changed more in the last 10 years than in the 50 before it.
streaming saved distribution but turned music into a utility.
it lacks expression while artists get scammed. artists are now numbers on a playlist.
fans are data points. the whole thing got reduced to algorithms.
then Al came in and it got even worse. one side says AI will replace artists. the labels just want every platform playing by their rules first.
everyone's fighting over control. nobody's talking about expression.
Al should help the artist and allow people to express themselves however they want, not stunt it.
the way i see music: true creativity has always resulted from breaking the expected pattern.
when someone scratched a vinyl record for the first time, hip hop was accidentally born.
the next biggest change to music streaming is going to break the pattern
if you're looking for what's next in music, i've been cooking something. more soon.
Surgeon, Dr. Mark Perlmutter, on what he witnessed in his first month in Gaza. On @CBSSunday
“No toddler gets shot twice by mistake by the world’s best sniper.”
An aquarium in Japan has changed the diet of its penguins and otters due to rising costs, and the animals are refusing to eat the cheaper fish
https://t.co/s6tJNfHoKi
“It’s all about going out and doing what you believe you can.”
@FTiafoe beats Stefanos Tsitsipas in straight sets to advance to the second round of @Wimbledon. Read his story: https://t.co/7B1YuJ6BUH
This is a 6-11 guy cooking another 6-11 guy. James Naismith couldn't have envisioned anything like this when that janitor at the Springfield YMCA brought him those peach baskets in 1891.