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Q&A on marketing at @safe with @samlogic_ and @wordsgirljul:
🔰 How do you build a brand people trust when most users never see your name?
🔰 What does good security marketing look like when you want people excited rather than scared?
🔰 Which marketing tactics fade quickly, and what builds trust that lasts?
👇
“Fear is abundant, we don’t need to manufacture any more.” - @wordsgirljul
She says good security marketing makes users feel relaxed and confident, and @samlogic_ says trust comes from being dependable over time.
I asked marketers from @safe, on how infrastructure brands earn trust when most users never see their name.
> How do you build a brand people trust when most users never see your name?
> What does good security marketing look like when you want people excited rather than scared?
> Which marketing tactics fade quickly, and what builds trust that lasts?
Full Q&A👇
imo, marketing a security product requires neither fear-mongering nor hype.
the team at @safe and @SafeLabs_ is always working to help you feel more relaxed, more confident, empowered and enabled to exercise your right to self-custody and self-sovereignty 🔰
it's such a privilege to amplify their efforts, and it was a pleasure to talk to @marilyn100x – if you're not already paying attention to her work, it's time to watch this space.
ty for joining me on camera @samlogic_ 💚
some highlights from the last 2 days 💚
super proud of how the @safe@SafeLabs_ team showed up for devcon mumbai and all we achieved together. recap soon.
it’s an honour to work with this team!
Safe Q3, in the news 🗞️
$12.4B of the $57.64B in Safe smart accounts sits in DeFi. Q3 is the first quarter the report counts those positions.
Covered by @DefiantNews ↓
https://t.co/w2VLGSiUKo
Every age brings its own attack, and every age has to build its defence again 🏏
@rsquare took that to @EFDevcon today. His answer for the AI era is to go to the ball before it moves: defenders compete to catch a bad transaction, and the smart account blocks it onchain.
recorded my first pod, 'Unsettled', with some incredible folks earlier today at the @EFDevcon corner! @zkLumi from @arbitrum, @wordsgirljul & @0xShantanu7 from @SafeLabs_ and @haikane from @PropellerSwap
chatted all things L2s scaling & what not cannibalising projects building on L2s means, security & if users really even want self custody, and what it takes to make Ethereum L1 the best DEX for trading (insaneeeely gud tek btw)
full vids out soon!!
recorded my first pod, 'Unsettled', with some incredible folks earlier today at the @EFDevcon corner! @zkLumi from @arbitrum, @wordsgirljul & @0xShantanu7 from @SafeLabs_ and @haikane from @PropellerSwap
chatted all things L2s scaling & what not cannibalising projects building on L2s means, security & if users really even want self custody, and what it takes to make Ethereum L1 the best DEX for trading (insaneeeely gud tek btw)
full vids out soon!!
"baithak" is hindi for the room where people sit together and talk
tonight in mumbai it was exactly that 🇮🇳
Multiple curated table, 9 courses, and founders, researchers and devs swapping devcon war stories between the pao bhaji and the doodh jalebi
grateful to @gnosis_@safe and @CoWSwap for hosting!
Spring 2027 Gnosis Chain will be the first instance on the Ethereum Economic Zone.
We are making a Request for Protocols to explore composable applications.
Every age brings its own attack, and every age has to build its defence again 🏏
@rsquare took that to @EFDevcon today. His answer for the AI era is to go to the ball before it moves: defenders compete to catch a bad transaction, and the smart account blocks it onchain.
T'was an honour to host the first(hopefully, of many)
Ethereum Forward Defence Summit in the Mumbai Cricket Association Club.
Truly exceptional bunch of security professionals discussing the most urgent and serious threat landscapes accelerated by AI.
Increadible keynotes from @d_gusakov@rsquare and @forshtat
Roundtables by captains from @walletbeat@opsek_io@0xVerity@ethereumfndn@LidoFinance@ludamad_
Epic closer open roundtable(not-a-panel) by @drakefjustin on bunker mode and "alien math" breaking assumptions on cryptography in the near future.
What a day!
Special thanks to @LidoFinance@safe@SafeLabs_@chain_security and the @ethereumfndn 1TS team for making this a hyper-productive and intense working summit.
Special thanks to the people who helped co-create this @rickdotbuild@galencrout@klarakova@hesterbruikman@wordsgirljul@oel4all
Everything is downstream of security.
It’s going to take all of us.
@safe is going to be right there defending @ethereum with Safe Pro and and https://t.co/FTPA2rn9kB.
🫡
Knowing how scammers fake an address is how you stop them. 🛡️
Tong Yao and Varya Mosharova from @SafeLabs_ took @EFDevcon through the address poisoning playbook and how Safe{Wallet} flags lookalikes, with checks from @blockaid_ and @HypernativeLabs.
It was a pleasure to meet @marilyn100x to discuss security, smart account features for institutions and individuals, multisig, and the evolution of onchain asset custody and governance.
@rsquare is everywhere at @EFDevcon 8 🇮🇳
"@safe has already moved a quarter trillion just this year, and it has about 60 billion in assets today." - @rsquare
Rahul says Safe{Core} is how Safe plans to welcome the next wave of TradFi entrants coming on-chain.
I asked him how institutions and everyday users will secure their money on-chain.
> What will the security standard for large on-chain treasuries look like over the next few years? > What do institutions ask for that retail users never think about? > How will multi-device signing get simpler for everyday users? > Will signers soon just tap to approve a transaction? > What is your one bold prediction for how people will hold and move money on-chain by the end of 2027?
Full Q&A👇
Now on Lotus Stage 2 at @EFDevcon, @rsquare, CEO of @SafeLabs_, introduces onchain security markets to defend multisigs from offensive AI.
Human and AI defenders assess risk, validators attest and smart account guards enforce the result before execution.
https://t.co/6P4coh3ORY
Learn more about Indian Vedic philosophy, cricket & crypto, and @safe’s stance on defending multisig from offensive AI from our CEO @rsquare
10:30 at the Lotus stage 2 🪷
If you want to learn about how @safe is thinking about defending multisigs from offensive AI with onchain security markets, come to my talk tomorrow.
I will be presenting Safenet.
Thu Nov 5, 10:30 – 10:55, Lotus Stage 2 (L3)
https://t.co/nnq2fD4ScZ