Sagar Mishra

co-founder, @13Tabs

[Sagar Mishra @Sagar_JRF]

1/2
Prism isn’t a monitoring tool.

It’s a Narrative Intelligence system.

Not just:
“What is happening?”

But:

* What is emerging before it becomes visible
* What is gaining momentum—and why
* What is fading, even if still visible
* What signals actually matter

[Sagar Mishra @Sagar_JRF]

Cool!!
The real question isn’t what’s trending—it’s what’s about to trend.

[Prism @13tabsPrism]

Can narrative pressure signal major institutional decisions before they happen?

On 24 July, much of the public reporting reflected official assurances that there was no indication the Education Minister would resign.

Prism's analysis surfaced a different signal.

🧵

[Prism @13tabsPrism]

Can narrative pressure signal major institutional decisions before they happen?

On 24 July, much of the public reporting reflected official assurances that there was no indication the Education Minister would resign.

Prism's analysis surfaced a different signal.

🧵

[Sagar Mishra @Sagar_JRF]

Check out the latest article in my newsletter:
Why the Best Time to Redesign a Product Is When It Already Works
https://t.co/0EpNAaxFQl via @LinkedIn

[Sagar Mishra @Sagar_JRF]

One thing I've learned building Prism:

The most important signals rarely arrive as headlines.

They appear as scattered conversations, weak signals, and disconnected observations.

Our next capability is designed to connect those dots automatically.

Excited to share more soon.

[Prism @13tabsPrism]

What if you could identify a narrative before it trends?

We're introducing a new intelligence capability to Prism that helps uncover emerging themes, evolving discussions, and hidden narrative structures across news and social media.

Instead of asking:
"What are people talking about?"

Prism will increasingly help answer:
"What are people starting to talk about?"

This unlocks a new layer of intelligence for:
🔺 News Media
🔺 PR & Communications
🔺 Government
🔺 Political Campaigns
🔺 Corporate Risk Teams
The future of intelligence isn't more monitoring.
It's understanding how narratives form, evolve, and gain momentum.
Coming soon.
#NarrativeIntelligence #MediaIntelligence #PRTech #RiskIntelligence #StrategicCommunications #13TABSPrism

[Prism @13tabsPrism]

What if you could identify a narrative before it trends?

We're introducing a new intelligence capability to Prism that helps uncover emerging themes, evolving discussions, and hidden narrative structures across news and social media.

Instead of asking:
"What are people talking about?"

Prism will increasingly help answer:
"What are people starting to talk about?"

This unlocks a new layer of intelligence for:
🔺 News Media
🔺 PR & Communications
🔺 Government
🔺 Political Campaigns
🔺 Corporate Risk Teams
The future of intelligence isn't more monitoring.
It's understanding how narratives form, evolve, and gain momentum.
Coming soon.
#NarrativeIntelligence #MediaIntelligence #PRTech #RiskIntelligence #StrategicCommunications #13TABSPrism

[Sagar Mishra @Sagar_JRF]

The real question isn't what's trending - it's what's about to trend.

#narrativeIntelligence

[Prism @13tabsPrism]

Weak signals become strong narratives.

This is how the future is built — quietly at first, then all at once.

[Prism @13tabsPrism]

Weak signals become strong narratives.

This is how the future is built — quietly at first, then all at once.

[Sagar Mishra @Sagar_JRF]

By the time something trends, it's already late.

[Prism @13tabsPrism]

Narratives move in layers.

Signal → Discussion → Amplification → Perception → Momentum

Most people notice the last layer.

The advantage comes from understanding the first few.

Because by the time a narrative becomes obvious, it has often already shaped perception.

#NarrativeIntelligence #SignalIntelligence #13TABSPrism

[Prism @13tabsPrism]

Narratives don't move all at once.

[Sagar Mishra @Sagar_JRF]

Sometimes, the market understands you long before the ecosystem does.

[Sagar Mishra @Sagar_JRF]

Volume is noise. Momentum is signal.
🧵👇

[Prism @13tabsPrism]

1/3 High volume doesn’t always mean high relevance.

Today’s signals show:
- Result-related queries dominating attention
- Informational spikes
- Low-intensity, scattered events across domains

This is utility-driven activity, not narrative formation.

[Sagar Mishra @Sagar_JRF]

Every story has a lifecycle. Most people see only the peak.

[Prism @13tabsPrism]

1/2 A narrative doesn’t just grow. It shifts.

We tracked a topic that was clearly declining—
falling momentum, fading coverage.

Then one trigger changed everything.

A single response reframed the narrative,
shifting it from allegation → counter-narrative.

[Sagar Mishra @Sagar_JRF]

follow @13tabsPrism

[Sagar Mishra @Sagar_JRF]

1/2
Prism isn’t a monitoring tool.

It’s a Narrative Intelligence system.

Not just:
“What is happening?”

But:

* What is emerging before it becomes visible
* What is gaining momentum—and why
* What is fading, even if still visible
* What signals actually matter

[Sagar Mishra @Sagar_JRF]

2/2
Because in today’s environment,
volume is easy.

Clarity is not.

Understanding narratives is no longer optional.
It’s a strategic advantage.

This is the category we’re building.

Narrative Intelligence.

[Sagar Mishra @Sagar_JRF]

Building something interesting at 13TABS.

We’re trying to move from just tracking information to understanding how narratives actually evolve.

Still early, but this is the direction.

[Prism @13tabsPrism]

Most systems don’t fail because of lack of data.

They fail because they don’t understand direction.

You can track:

* thousands of articles
* millions of mentions
* real-time trends

And still miss the shift that actually matters.

Because information doesn’t move in isolation.

[Sagar Mishra @Sagar_JRF]

We’ve been quietly evolving @13tabsPrism

What started as an internet monitoring tool is now becoming a narrative intelligence platform—focused not just on tracking information, but understanding how narratives form, shift, and influence outcomes.

More soon.

[Sagar Mishra @Sagar_JRF]

Huge thanks to Ronil Meitei from @AirIndiaX for helping me through the check-in process when I was running late. His calm, quick assistance made all the difference. Great service like his deserves recognition! 👏✈️

[Sagar Mishra @Sagar_JRF]

🇮🇳 Bharat mata ki jai!
Jai hind ki sena!

[Sagar Mishra @Sagar_JRF]

Fighting Misinformation with Tech!

[13TABS @13Tabs]

Karnataka’s IDTU is tackling misinformation head-on, and @13Tabs Prism is playing a key role in this mission. From real-time monitoring to AI-driven analysis, discover how tech is shaping the fight against fake news.