Sahar Sarid

Building new forms of live entertainment. Naming, domain names & strategic brand assets. Advisory roles at &

[Sahar Sarid @SaharSarid]

The mugshots case in California has now been concluded, six and a half years later. I was initially facing serious charges for things that never happened, serious crimes I did not commit. As of December 9th, 2025, all charges were dismissed and expunged.

[Sahar Sarid @SaharSarid]

The cost of creating media is collapsing, but cheaper creation doesn't automatically create value.

There is a big difference between making something that gets likes and shares and building something people will actually pay for.

[PaulDabill @DabillPaul]

A shoal of Caribbean reef squid mesmerizes in the shallow waters off Palm Beach, Florida, a sight to behold!

[Sahar Sarid @SaharSarid]

Words matter.

[Tyler Bosmeny @bosmeny]

A YC startup tried adding "…for data centers" to the end of their company description in the YC Directory.

They told me 25 investors reached out the next day.

Wild times

[Sahar Sarid @SaharSarid]

If you build things, and who doesn't these days, there's something to pay attention to with generative AI:

It moves fast.

What's new right now may be old by this afternoon.

There will likely be dozens of new models in the next 30 days, each making something faster, cheaper, or easier to create.

This is the race to the bottom.

Creativity as code.

What is defensible about your creation?

What have you built that survives the tsunami coming your way?

[MarkUpgrade @markupgrade]

Same product, better domain, conversions up 2-3x. "Too expensive" is not math. It's a feeling.

So what's the domain you're on now actually costing you?
https://t.co/tWJ3CDVnfi

[The Iced Coffee Hour @TheICHpodcast]

Billionaire Lawyer John Morgan reveals he spends $600,000,000/year on ads for his law firm…

“It's been way more than a billion. I'll spend $600,000,000 this year…”

[Sahar Sarid @SaharSarid]

On a human level, the world is moving toward isolation.

Fragmented, alone, and uncertain.

We carry the weight of potential job losses, becoming irrelevant, rising costs, and an uncertain future.

We are more connected than ever and yet increasingly disconnected from one another.

It doesn't have to be this way.

[Ben S. @bensicard]

Approved! We did the same at @whitecircle last week, from https://t.co/xqdxHZcwOY to https://t.co/1ALwZIBS7u

[Lovable @Lovable]

https://t.co/OVuIhnRm6v → https://t.co/kyKWp8myFL

[Sahar Sarid @SaharSarid]

My next chapter is about bringing back something I feel we have lost.

More to come later.

[Sahar Sarid @SaharSarid]

One benefit of having lived longer is having lived and felt the things we've lost.

And I feel we have lost a lot.

[Sahar Sarid @SaharSarid]

The best is yet to come.

[MarkUpgrade @markupgrade]

Trust signals decide the purchase before the product does. Your domain name is the first one.

What signal is yours sending?
https://t.co/Nl90e5Yk9E

[Sahar Sarid @SaharSarid]

I cannot be more excited about 2027.

You make your own world, there's nothing stopping you but you.

[Sahar Sarid @SaharSarid]

If you want to solve things that matter, go deeper.

Human nature is at the core of serving humans.

[Sahar Sarid @SaharSarid]

AI is a turnoff.

A technology that does so much, but also threatens jobs, screams indifference, and accelerates a race to the bottom.

This isn't where you want your brand to live.

And so the obvious is happening.

Many businesses are moving past AI in their branding.

They don't sell the technology.

They sell the outcome.

[MarkUpgrade @markupgrade]

AI used to be the differentiator. Now it's the disclaimer. Research shows it's actively lowering trust in high-stakes categories like health and finance - the exact sectors where AI companies are multiplying fastest.

https://t.co/s3ML29XliO

[Sahar Sarid @SaharSarid]

https://t.co/vF8xjWvWSS

[Sahar Sarid @SaharSarid]

Add domain names to the list.

The fact that many brand owners misunderstand domain names as brand assets doesn’t invalidate your thesis.

[Kevin Carpenter @kejca]

Charlie Munger, when asked why people struggle to think clearly about investing.

"They don't think very well about sex or gambling, either." 🤣

"The standard human condition is a lot of miscognition. You can improve your own life by eliminating your miscognitions."