Samodigital Agency

Best digital marketing Agency based in Nairobi, Kenya. We offer SEO, PPC, SMM, bulk content, web design, AI in marketing, corporate training & individual

[Egline Samoei @Egline_Samoei]

You can now schedule tasks on ChatGPT. @OpenAI introduced this feature last week

The new Scheduled section allows you to ask ChatGPT to schedule tasks, set reminders, create recurring prompts, or monitor for updates.

Here is how it works🧵

[3X Personal Branding is better than my tweets 📙 @serahfyne]

Personal branding is not the pursuit of the moment but the cultivation of permanence

Trends are temporal signals; values are enduring structures

Trust, consistency, and authenticity resist expiration, and brands anchored in them remain legible long after the noise subsides

#personalbrand #personalbranding #personalbrandingtips

[Brandmoran- Social Listening Tool @BrandmoranKE]

https://t.co/M8lBc2fSDJ

[Egline Samoei @Egline_Samoei]

The Reuters Institute @risj_oxford has released the Digital News Report 2026, and it confirms what many of us who follow digital trends have been observing: news consumption is becoming more platform-led, more creator-led, and more video-led.

Globally, social media and video networks have overtaken news websites and apps as the most widely used way of accessing online news. Across 48 markets, 54% of respondents now use social media and video networks for online news, compared to 51% who use news organisations’ own websites and apps.

This matters because it changes who shapes public attention.

In Kenya, the report captures something many of us are already seeing. WhatsApp remains a powerful channel for circulating political information, rumours, and mobilisation. TikTok and YouTube have become major entry points for news and current affairs, especially among younger audiences.

The format of news is also changing.

Short explainers, satire, livestreams, interviews, creator commentary, and shareable clips are now part of how people understand public issues. In many cases, audiences are not waiting for a newspaper front page or a TV bulletin. They are getting context from creators, activists, influencers, and digital personalities.

This is especially visible on X.
Political creators, activists, and Spaces hosts now operate almost like a parallel talk radio ecosystem. They convene audiences, interpret events in real time, shape narratives, and amplify angles before traditional media has even published a full story.

But this is happening at the same time legacy media is under financial pressure.

The report notes that delayed government advertising payments have affected major media houses, including Nation Media Group, Standard Group, and Mediamax. These pressures are contributing to newsroom cost-cutting and layoffs.

There is also a political layer to it. Some media and press freedom observers argue that government advertising and payment delays can be used to pressure outlets that publish critical coverage.

At the same time, the state is changing its communication strategy, with plans to allocate public funds to social media influencers to promote government initiatives.

Safe to say, Kenya’s news ecosystem is no longer just about media houses versus audiences. It is now a contest between newsrooms, creators, influencers, platforms, government communicators, algorithms, and public trust.

[Brandmoran- Social Listening Tool @BrandmoranKE]

What is Social Listening?
People are already talking about your organization online.

The question is: Are you listening?

Social listening helps organizations track conversations about:
✓ Brands
✓ Campaigns
✓ Competitors
✓ Industry trends
✓ Public issues

🧵👇

#SocialListening #BrandMonitoring

[Egline Samoei @Egline_Samoei]

Update🔥Meta announces that Threads has reached 500 million monthly active users.

Meta launched Instagram Threads to compete with X, and it seems it will catch up with X soon, which has about 600 million monthly active users.

To celebrate this milestone, Meta has launched new features....

[Google Analytics @googleanalytics]

Big news for local businesses📍

You can now link your @GoogleMyBiz Profile directly to Google Analytics 📣

Track local interactions, calls, bookings, & direction clicks right in GA for a complete, cross-channel view of your performance. Stay up to date → https://t.co/bwCGPbhyXg

[Egline Samoei @Egline_Samoei]

Huh! KFC Kenya went for KFC South Africa after yesterday’s Mexico vs South Africa match. 😂

That was brands at play. Tagging them is pressing the real button

I am here for more brand creativity, speed and playfulness during the FIFA World Cup 2026.

[Brandmoran- Social Listening Tool @BrandmoranKE]

5️⃣ How will I know the campaign was successful?

Define success before launch.

✅Is it awareness?
✅Engagement?
✅Leads?
✅Registrations?
✅Media coverage?

The best hashtags don't just generate conversations.

They generate insights.

Contact us at Brand Moran for Hashtag Analysis

#HashtagAnalysis #MediaMonitoring

[Brandmoran- Social Listening Tool @BrandmoranKE]

1️⃣ How will I measure conversation volume?

A hashtag with 100 mentions and one with 10,000 mentions tell very different stories.

2️⃣ How will I measure engagement?

Reach is good, but engagement tells you whether people actually care.

#HashtagAnalysis #BrandMonitoring

[Brandmoran- Social Listening Tool @BrandmoranKE]

Before launching a campaign hashtag, ask yourself:

How will I know if it worked?

Many brands focus on creating hashtags.

Fewer focus on measuring them.

Here are 5 questions every brand should ask before launching a campaign hashtag 👇

#BrandMoran

[Samodigital Agency @SamodigitalA]

Is SEO Dead or Evolving in 2026? How AI, AEO and GEO Are Changing Search

SEO in the age of AI has changed.
https://t.co/wmgrtAv6tU

[Egline Samoei @Egline_Samoei]

"NASA is not allowed to advertise" and the company has found ways to inform and sell its story through social media public relations, videos, storytelling and persuasive public speaking. They adopt an 18 minute Ted talk principle in their presentations

We learn everyday ❤️

[ATC Digital Academy (#AfricaTweetChat) @ATCDigitalAcad]

Starting a podcast is easy. Keeping it going is another thing....

Join us this week on #AfricaTweetChat as we explore Podcasting: How to Start a Podcast and Keep it Going.

We'll be joined by @BrendaViola10

Set a reminder here: https://t.co/VNy637s5QF

See you tomorrow 😊.

[Samodigital Agency @SamodigitalA]

Many organisations are consistent on social media, but consistency alone is not performance.

Publishing 20 posts in a month does not automatically mean the strategy is working.

A digital marketing agency should help you look beyond output and ask better questions:

Are people engaging with the content?
Are the right audiences paying attention?
Is the content driving website visits?
Are enquiries or leads coming in?
Is the brand becoming more trusted and visible?

Posts are easy to count. Outcomes are what show whether social media is contributing to business growth.

[Brandmoran- Social Listening Tool @BrandmoranKE]

What are Kenyans really saying about #RejectFuelPrices?

Brand Moran Sentiment analysis of the Matatu Strike conversation reveals 5 themes:
💸 Economic hardship — the core grievance
🏛️ Government accountability
🚧 Widespread disruption
✊ Organic movement
🌆 Urban vision

[Semrush @semrush]

SEO is no longer just about ranking in Google. In 2026, it also means being visible in AI-driven search surfaces like Google’s AI Overviews and ChatGPT.

This SEO checklist covers tasks that can help you gain visibility no matter where your audience is searching 👇

https://t.co/DMet4Fbery.

[Egline Samoei @Egline_Samoei]

X introduces new daily activity limits for free and unverified accounts, restricting users to:
✅500 messages sent per day
✅50 original posts
✅200 replies per day
✅400 follow limit per day
✅4 changes to account email/ hour
X says this is to reduce downtime and error pages

[Brandmoran- Social Listening Tool @BrandmoranKE]

Your comment section is a free strategy.

Most brands read comments as complaints, jokes, or noise.

But if you listen closely, customers are telling you what to fix, what is working, and what they really think about your brand.

[Egline Samoei @Egline_Samoei]

Naftalie Nyabuto has built UrbanTok, a locally developed social media and streaming platform focused on videos, live streams, gaming, and creator content.

This is how the UI looks like.