With a category margin typically of 60%+ in a space which has multiple brands. I am unable to make sense of the investment and operating thesis in such a D2C space. Any thoughts @ganeshsonawane
@dhawalhelix I am not sure if it’s a bet against human race. Human race will survive and thrive (We are 8 billion+), don’t have any doubt. But can the already marginalised cope up? Even in India 70%+ people have support from different Govt schemes
@ganeshsonawane Agree you can’t hire someone who has handled lower ARR but wouldn’t you want to hire someone who has lead 100+Cr ARR as that’s where you want to get to. N someone like that will likely be 40 Lac+ I presume.
@ganeshsonawane Hmm so 10% CAC for AOV of 300 means 30 Rs! Interesting .. we have just started on Nykaa, Amazon will do down the line. But good to know. Thanks