Roman Swanson

[Roman Swanson @SamueIDobbins]

@laurenwalk08 @LaurelAynne @Capitaldemarca Great example Lauren. The Born This Way Foundation has grown a lot in recent years and teaming up with Starbucks will be profitable for both organizations. This will give more notoriety for The Born this Way Foundation, and give Starbucks a more positive image. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@LaurelAynne @Capitaldemarca 2) A brand that could use this strategy to increase their brand awareness is @patagonia because they have a large green initiative that they believe in. As a part of World Kindness Day, they should expand more and have the proceeds from that day go toward that. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@LaurelAynne @Capitaldemarca 1) I do believe that this strategy is well-received by consumers because this gives a positive image to the Coke brand. The World Kindness Day connects a lot of people together, as well as other brands on social media for one day a year for years to come. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@taylorhesdra @CopywriterBob I agree Taylor, in online betting commercials they do have a statement saying that it can be addictive. They also have a phone number to an addiction recovery service that helps anyone addicted to gambling. The celebrity will not feel the repercussions. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@CopywriterBob 2) The only thing that could hurt the celebrities by endorsing these products is that they could be labeled as "gamblers" since they are the spokespeople. To most, that's not really a bad thing. However as for every endorsement, there is risk attached for them. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@CopywriterBob 1) I don't believe that the celebrity promotions are a bad think for online betting companies. The only issue that could come is if they choose to advertise toward kids, but that does not seem to be an issue. No special limitations should be placed as of now. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@LexiBurton_UT @malone_catie @JennLStevens @NAMICommunicate I completely agree Alexandra. Marketing can be used to normalize mental health issues and get rid of the stigma that is attached to it. There are many organizations like Zepf that focus on improving mental health for both men, women and youth. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@LaurelAynne 2) A change that I expect to see in the marketing field in my career is a bigger emphasis on online advertising. It has just started now, but print ads, billboards, newspapers, and even some TV channels receive less viewership than online ads today. #ICMKTG #WVu315

[Roman Swanson @SamueIDobbins]

@LaurelAynne 1) Marketing can be used to promote various campaigns and projects that help people in need. Non-profits like WWF, UNICEF, and ASPCA use marketing to get funding to help their various causes that help heal animals and people alike. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@laurenwalk08 @JennLStevens Absolutely, Lauren. There are a lot of nonprofit cancer organizations that strive to make a difference and help care for people with cancer. I believe that is one of the most important nonprofits to support in order to help people directly. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@JennLStevens 2) A nonprofit that I am passionate about supporting is @HeadsUpGuys, which is a mental health organization for men. The mental health of men is usually overlooked and not supported often. This organization works to help men overcome mental health issues. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@JennLStevens 1) The trend that I believe has the biggest impact in 2021 so far is mental health and wellbeing. Recently a lot of companies have tried to back mental health organizations especially after the pandemic. A lot of commercials have highlighted mental health on TV #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@_shelljessica_ @AlexaKaye3 I agree Jessica. I feel like Pumpkin Spice has a firm hold on the Fall season, and is the number one flavor that is associated with Fall. There are other "Fall themed" drinks, but they don't have the following that pumpkin spice has. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@LaurelAynne 2) I think that pumpkin spice is too big now to be second place to any other flavor. Peppermint flavor drinks and foods are very popular around December, but it doesn't have the cult following that Pumpkin Spice has. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@LaurelAynne 1) I think what explains the longevity and success of pumpkin spice is the esthetic rather than the drink itself. I think that the popularity of the drink comes with people's love for the fall season, and nothing screams "its fall" than pumpkin flavor. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@CopywriterBob 2) I think that pumpkin spice is too big now to be second place to any other flavor. Peppermint flavor drinks and foods are very popular around December, but it doesn't have the cult following that Pumpkin Spice has. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@CopywriterBob 1) I think what explains the longevity and success of pumpkin spice is the esthetic rather than the drink itself. I think that the popularity of the drink comes with people's love for the fall season, and nothing screams "its fall" than pumpkin flavor. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@CarleyMercer2 @AlexaKaye3 @amazon I agree Carley. I feel like people will be pretty reluctant toward this change, there has been plenty times where I have ordered something online and it still doesn't fit. We'll see if Amazon can fix some of the issues that other retailers face. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@AlexaKaye3 @amazon 2. An issue that Amazon may face is the privacy issue, I know they addressed it but it still could be concerning for people. Also that Amazon may still have to compete in cities with other reputable brands. #ICMKTG #WVU315

[Roman Swanson @SamueIDobbins]

@AlexaKaye3 @amazon 1. Amazon is trying to reduce traditional issues in department stores by making the dressing room process quicker and easier. It allows customers to explore all possible options in a much quicker time. #ICMKTG #WVU315