taylorhesdra

[taylorhesdra @taylorhesdra]

@eting58 @AlexaKaye3 @Cannes_Lions @BurgerKing I agree! I think that a lot of companies after seeing this were in a panic because it looks as though they are not doing enough. It will definitely push consumers to question these companies to see who tries. #WVU315 #ICMKTG

[taylorhesdra @taylorhesdra]

@AlexaKaye3 @Cannes_Lions @BurgerKing 2. If I was a member of Burger King's team, I would approach implementing this campaign by emphasizing the importance of a real meal while remaining delicious and interview people asking them if they know the truth about other brand's food. #ICMKTG #WVU315

[taylorhesdra @taylorhesdra]

1. This campaign is especially important to other fast food restaurants because it allows Burger King to look superior in the fact that they care for their consumers health. Other brands look silent and unproductive in the health issue that a lot of them face. #ICMKTG #WVU315

[Alexa Fox @AlexaKaye3]

Welcome to #ICMKTG for the Fall 2021 semester! Check out this @Cannes_Lions' award winning approach to reaching consumers from @BurgerKing: https://t.co/6yoMYctV3I. Then, see the questions in the image. #UAkronMarketing #WVU315 #WVU389 #UToledoMarketing #LWU482Strat

[taylorhesdra @taylorhesdra]

@Alexx11551753 @LaurelAynne @Capitaldemarca @dunkindonuts Such a great point! Personally, I’ve partaken in this strategy every year with them & seeing as how successful as a company they are, it’s nice when they give back & appreciate their consumers. It also invites newcomers in! #WVU315 #ICMKTG

[taylorhesdra @taylorhesdra]

@LaurelAynne @Capitaldemarca 2. A brand that i’ve seen do something like this is last year for #WorldKindnessDay @Aerie had a hotline on their website that you can call in exchange for a positive message in Spanish or English. It’s a great strategy to show your brand values & that you care! #ICMKTG #WVU315

[taylorhesdra @taylorhesdra]

1. I think this strategy is very well received by consumers because it shows that brands can come together & be kind. They can get over the competition & share nice words with each other. Plus, it puts a positive association with the brand CocaCola & consumers. #ICMKTG #WVU315

[Laurel Aynne Cook, Ph.D. @LaurelAynne]

You've heard of Wendy's national roast day, but are you aware of Coke's #WorldKindnessDay? ✨ (Here are examples from last year https://t.co/gVXOBRZR72)
Our last Q of #ICMKTG comes from Dr. Torres & we look forward to your responses! Week 🔟 #WVU389 #WVU315 #LWU482Strat #NKU205

[taylorhesdra @taylorhesdra]

@ErinDHoyer @CopywriterBob I agree with this statement about how there shouldn’t be limitations because of the promotions that other celebrities partner with! Anything can be promoted but if it’s possibly negative, the consumer should always be very aware because they may feel obligated. #WVU315 #ICMKTG

[taylorhesdra @taylorhesdra]

@CopywriterBob 2. I think that the celebrity enforcing the brand should know the association that will be made between them, because people typically see celebrities as similiar to the values they promote. Seeing these celebrities so rich, they can associate gambling with that. #ICMKTG #WVU315

[taylorhesdra @taylorhesdra]

@CopywriterBob 1. I think any celebrity promoting something that can have negative repercussions should be heavily limited. For example, the knowledge of what can happen & the addiction that can be caused should be told to consumers so they aren’t too easily convinced. #ICMKTG #WVU315

[taylorhesdra @taylorhesdra]

@LaurelAynne my dog dressed up as a bee & stood next to the candy 🍭 influenced all the little kids to take some candy because of her cuteness!

[taylorhesdra @taylorhesdra]

@sjc0040 @LaurelAynne I agree with this point! Technology is forever changing so it’s interesting to see the new platforms & presets. I wonder where the technology that we have now will be years from now & if any new innovations will be made to previous existing ones. #WVU315 #ICMKTG

[taylorhesdra @taylorhesdra]

@LaurelAynne 2. Some changes that I expect to see in our career as a marketer is more online & comfort. Advertisements are targeting the “at home & comfortable” aesthetic ever since COVID-19. Everthing is more virtual & shopping is going to be more online. #WVU315 #MKTG315

[taylorhesdra @taylorhesdra]

@LaurelAynne Marketing can be used to the world’s benefit in many different ways. With issues our world is facing, the best way to expose the issue to people is to show them. By showing the raw negative issues we have going on, we can be emotionally connected to make a change. #WVU315 #ICMKTG

[taylorhesdra @taylorhesdra]

@eting58 @JennLStevens I agree! As a student, someone involved in clubs, and an employee, the amount of virtual events and classes now are so impactful. I think that COVID allowed people to see the usefulness & effectiveness of being able to do virtual. #ICMKTG #WVU315

[taylorhesdra @taylorhesdra]

@JennLStevens I am passionate about supporting the non-profit organization called African Wildlife Association. @AWF_Official helps ensure the safety of wildlife and wild lands in modern Africa, which is extremely important to preserve. #WVU315 #IMCKTG

[taylorhesdra @taylorhesdra]

@JennLStevens The trend that has had the biggest impact in 2021 so far is the well-being of employees. Coming from all virtual COVID times, employers are much more understanding about the comfort aspect of working as well as making sure that employees are mentally okay. #WVU315 #IMCKTG

[taylorhesdra @taylorhesdra]

@SamueIDobbins @CopywriterBob Yes, I completely agree! I will more often see posts about how it’s almost “pumpkin spice season”. It has become a symbol for fall and people associate the taste of it with the feeling of fall itself. It’s so general that many people know the reference, too. #ICMKTG #WVU315

[taylorhesdra @taylorhesdra]

@CopywriterBob 2. The only product that I think would ever come close to the popularity of the Pumpkin Spice is the peppermint flavor that is available during the Christmas season. The only issue is Peppermint is a harder flavor for everyone to enjoy. Pumpkin is more practical. #ICMKTG #WVU31

[taylorhesdra @taylorhesdra]

@CopywriterBob 1. I personally am a big fan of the pumpkin spice latte & I think the longevity of it is due to the association consumers have of this product and the fall season. Starbucks has created such a symbol with this product that it remains popular. It’s timeless. #ICMKTG #WVU315

[taylorhesdra @taylorhesdra]

@CarleyMercer2 @AlexaKaye3 @amazon Yes I agree with this point! Personally even reading item’s measurement description, you never know if an item will fit because of the texture and fit. This is something they would really need to aim on perfecting! #ICMKTG #WVU315