You need to be putting people into the buying pocket.
When was the last time you did X?
Why did you look into this?
How are you thinking about x changes in industry?
Let the customer sell themself.
POV: you're an evil wizard in your 20s and you work with demons and hex people and do sex magic on women because you're repellent and then this mf pulls up the day you turn 27
There is more than one way to leave the matrix.
More than one way to secure exit velocity.
Choose the path that feels most intuitive to reach top speed quicker.