sara | reply-all automation services

setting up marketing, sales, and CX automations for growing businesses.

[sara | reply-all automation services @SaraEKWN]

Back on Twitter for #CollisionConf. Last time I was here was 2019 ⤵️

[sara | reply-all automation services @SaraEKWN]

9) When asked about his critiques of AI vs his passion for it: "how could you not love making intelligent things?"
10) His top concerns: bias, battle robots, joblessness, echochamber of misinformation, existential.

[sara | reply-all automation services @SaraEKWN]

EVERYONE is headed to the main stage #CollisionConf to end our day with "The Godfather of AI" @geoffreyhinton. There's been so much AI hype this week I'm excited to hear his thoughts first-hand. 1) he does believe there's a future to AI, 2) it can't fully match human reasoning

[sara | reply-all automation services @SaraEKWN]

6) on inequality: it's very clear AI will increase productivity. But our society takes that and doesn't pay the worker, it helps rich get richer and poor get poorer.
7) there's no guarantee we can replace the jobs AI will take over
8) advises kids should pursue plumbing 😅

[sara | reply-all automation services @SaraEKWN]

#CollisionConf On "Building Trust at @Airbnb":
1. Using tech to identify fraud at sign up
2. Nudging both hosts and guests to uphold quality standards
3. Stay in app for everything: payments and comms.
4. Using ML to identify cues re: parties at airbnbs.

[sara | reply-all automation services @SaraEKWN]

#CollisionConf now: "Invest in and Retain Women" with @lindsaykap Co-Founder @ Chief. Takeaway: How to retain ♀️: 1) formal policies, 2) company values, 3) culture. Women should advocate together not compete, and call men in to support.

[sara | reply-all automation services @SaraEKWN]

Time for a big one at #CollisionConf: "Marketing in 2024" ft @JoshRichards @SairahAshman @WolffOlins @anyroad incl: 🌈 capitalism, mktg in a recession, social fatigue (users), burnout (mktrs), AI for creating content.

[sara | reply-all automation services @SaraEKWN]

@Mailchimp "The average marketer uses 14 tools to do their job" so a focus for @Mailchimp is trying to reduce some of those tools and bring more into MailChimp. #CollisionConf

[sara | reply-all automation services @SaraEKWN]

#CollisionConf Was excited to see some email marketing sessions on the sched - though 1 was cancelled due to flight issues. But now: a @Mailchimp session with CEO Rania Succar. Note: 150 new tools for marketers just dropped, powered by AI!

[sara | reply-all automation services @SaraEKWN]

"we're not just thinking about AI for tactical email writing, we're also focused on AI for building larger marketing strategy" - @Mailchimp CEO #CollisionConf

[sara | reply-all automation services @SaraEKWN]

#CollisionConf excited to hear about "SaaS Culture Shifts" with CEO @HeyOyster and one of my fave techs out there @loom! Key takeaway: "ping pong tables and pizza were always superficial" not true culture. Both agree culture is core values + trust.

[sara | reply-all automation services @SaraEKWN]

#CollisionConf key takeaway from "AI is not your master" with @davidmeltzer: Give AI enough data & content for it to synthesize:
Your intelligence
Your intuition
Your inspiration

[sara | reply-all automation services @SaraEKWN]

#CollisionConf Key takeaway from "Fostering Tech in Canada"panel ft @1Password @Cloudflare and @FP_Champagne:
Lots of talk of balancing impressive innovation with responsible, sustainable growth, smart business models... and how 🇨🇦 ecosystem is good at that

[sara | reply-all automation services @SaraEKWN]

@CTVNews @joshmcconnell a slice of history for you

[sara | reply-all automation services @SaraEKWN]

Admittedly this session was not what I expected. Lots of talk about brand experiences not a lot about real retention and loyalty programs.

[sara | reply-all automation services @SaraEKWN]

Ending the day with a session I'm very excited for: Loyalty and Retention are the new Growth Hack (Though I would argue this isn't new, but it continues to be underemphasized). Might be the most packed session at #PandaConf #CollisionConf

[sara | reply-all automation services @SaraEKWN]

Proud to see my home region with an incredible display at #CollisionConf

[Invest Durham @InvestDurham]

.@DurhamCollege is amping up the energy with their Mixed Reality Capture Studio at #CollisionConf! Come check it out in booth E157. @CollisionHQ #DurhamAtCollision

[sara | reply-all automation services @SaraEKWN]

E-Commerce and Experience: Retail's Future. Predictions:
CMO Jen Jones @commercetools
AI for retail has been one way for years (product reccos), will be two-way. CEO Jordan Fisher @StandardAI: personal shopper experiences and high touch retail we haven't been able to achieve yet

[sara | reply-all automation services @SaraEKWN]

Been thinking about sensory sensitive folks (like me 🙋🏼‍♀️) at #CollisionConf today. Know there are quiet rooms on the map, plus I notice the lounges on the edges of the convention centre are quieter, more space, less light.

[sara | reply-all automation services @SaraEKWN]

Didn't plan on attending this session #CollisionConf Dunks, Double Teams, and Diversity, but walking by I heard them chatting about supporting neurodivergent folks at major sporting events and had to stop. Love hearing about this type of inclusivity @AEW & @kulturecity_

[sara | reply-all automation services @SaraEKWN]

Didn't plan on attending this session #CollisionConf Dunks, Double Teams, and Diversity, but walking by I heard them chatting about supporting neurodivergent folks at major sporting events and had to stop. Love hearing about this type of inclusivity @AEW & @kulturecity_