Sara J Koay

Senior UX researcher @indeed, co-organiser of Design Research Singapore.
Somewhat normal, moderately geeky.

[Sara J Koay @SaraJKoay]

Read a reminder today of why I continue to love UX. Little throwback to #UCD16, too. Thanks @leahbuley @RosenfeldMedia

[User Interviews @userinterviews]

📯 Hear ye, hear ye! The 2022 UX Research Tools Map—@userinterviews's annual guide to the ever-changing #UXR software landscape—has arrived!

Click the link to explore to start exploring the Realm of UX Research, featuring over 230 tools. 📜 🦄 🏰

https://t.co/cpkVAiKcvr

[The Financial Diet @TFDiet]

PSA: Stop referring to office jobs as “real jobs.”

[Sara J Koay @SaraJKoay]

@johncutlefish I’m a UX researcher and recently interviewed someone in a niche within the pest control industry. Talked about the ins and outs of how they marketed themselves, which was fascinating because they’re so niche that normal ad channels just don’t work!

[Sara J Koay @SaraJKoay]

Great conversation - thanks for hosting and moderating!

[Sara J Koay @SaraJKoay]

@andybudd The confusion around the term "bi-weekly" is precisely why I don't use it ��� it's a lot clearer and saves trouble just to say "twice weekly" or "every two weeks" instead.

[Frances Maxwell @francesmx]

Er... this is a no-brainer sign-up, folks.

[Sara J Koay @SaraJKoay]

"The way we categorise constructs reality" (and it can be really, really hard to change once it's out there) —@redsesame and @mulegirl kicking off today's @QuarantineBook session on #informationarchitecture

[Nazish Zafar @NazzyZazzy]

hilarious illustrated observations of life
https://t.co/lpj8FaT2DP

[Amir Salihefendić @amix3k]

0/ 🧵 At Doist, we have for 10+ years competed against Google, Microsoft, and Apple in the hyper-competitive market of todo apps. Some thoughts follow on how you can compete against trillion-dollar Goliaths.

I'll start with examples, and end with core principles.

[Sara J Koay @SaraJKoay]

Three classics done (I liked Sprint the best). https://t.co/Gj0cbFmj5s

[Sara J Koay @SaraJKoay]

Here’s a fascinating case study from Spotify on how quantitative data science and qualitative user research can work together. Best of both worlds :)

https://t.co/Dupy4cdsb3

[Julie Zhuo @joulee]

Spend the vast majority of your energy ensuring you got the defaults in your product experience right. Never use “but we added an option...” as a crutch. Only power users use options.

[Andy Budd @andybudd]

Want to do more speaking? Do these 4 things.

1. Write a talk outline and description for a topic you’re uniquely qualified to talk about. Share this with organisers.
2. Cement your credibility in this topic by writing articles, talking on podcast and discussing the topic online.

[Sara J Koay @SaraJKoay]

"[Design is] not coming up with great ideas, it’s finding ways to integrate multiple perspectives into the design process."

—@brownorama on @QuarantineBook

[Sara J Koay @SaraJKoay]

"It’s not you vs. the client, it's you and the client in partnership vs. the problem."

—@mulegirl & @brownorama on framing #collaboration @QuarantineBook

[Sara J Koay @SaraJKoay]

Trying out networking from home on @lunchclubai - if you’d like to sign up with a referral: https://t.co/o2OAmp9eZV

[Caroline Jarrett @cjforms]

@LiverpoolLinda @jmspool Do not say that a method is bad because you see it mostly when it’s used badly.