Sarah Layfield

JMU Marketing Student

[Sarah Layfield @SarahLayfield3]

@c_pangman Every brand seems to have found a way to incorporate #GameofThrones into their marketing strategy! Such a viral phenomenon!! #JMUmktg410

[Sarah Layfield @SarahLayfield3]

@CaseyyJacksonnn So cool to see brands make a regular app into an interactive game! #JMUmktg410

[Sarah Layfield @SarahLayfield3]

@Cullen39174274 This is a great question... maybe both? I guarantee people wanted to see these types of old childhood movies come to life, so why not give the people what they want and make some money while you're at it? I would be interested to hear more about this #JMUmktg410

[Sarah Layfield @SarahLayfield3]

Wow! Such an interesting way @Bose is going to use AR. Never thought about using it at a music festival, this is genius! Interesting to hear how this goes from everyone at @coachella! #JMUImktg410

[Mobile Marketer @MobileMktrDaily]

.@Bose is selling audio AR sunglasses at #Coachella to give festivalgoers exclusive content and concert updates: https://t.co/tlJIVCKcLL

[Sarah Layfield @SarahLayfield3]

@Snapchat is definitely an engaging app with their filters and stories, and adding a gaming feature will only enhance that! This is a great article that relates a lot to what I have been learning recently about social entertainment and gaming. #JMUmktg410

[Mobile Marketer @MobileMktrDaily]

Snapchat ups the ante with gaming, syndicated Stories and a fresh ad network: https://t.co/rIK9TkmXw3

[Sarah Layfield @SarahLayfield3]

Currently learning about the importance of metrics and analytics in my Internet Marketing class. Being able to analyze data and responses to ads is the best way to optimize what you are sending out and who you are sending it to! Nice @Spotify! #JMUmktg410

[Mobile Marketer @MobileMktrDaily]

Spotify added streaming conversion metrics to its self-serve platform to help marketers track the performance of ad campaigns: https://t.co/PVqdfJ67Lm

[Sarah Layfield @SarahLayfield3]

@Momma4Monkeys Wow this thread was inspiring! Love tweets like this that get the conversation flowing! #JMUmktg410

[Sarah Layfield @SarahLayfield3]

@CaseyyJacksonnn We’ve been learning how important micro-influencers can be, and I see why! Sometimes all you need is a certain group to see something for it to take off! #JMUmktg410

[Sarah Layfield @SarahLayfield3]

Their style is so simple yet unique! Makes me want to try some of their stuff! Help me out @glossier!!!! #JMUmktg410

[Sarah Layfield @SarahLayfield3]

Unexpected move from @bumble, but now I’m interested to see what this magazine is about! #JMUmktg410

[ADWEEK @Adweek]

.@bumble is the latest challenger brand getting into the publishing business, with a 100-page issue featuring @lcchan: https://t.co/9xJslLNlTE

[Sarah Layfield @SarahLayfield3]

Another example of why I will always be a loyal @Starbucks customer! People want to give their money to places that share the same values as them!! What brands or companies are you loyal to? #JMUmktg410

[Starbucks @Starbucks]

We are proud to stand alongside 25 other employers who will help make equal pay for equal work a reality. 💚 #EqualPayDay https://t.co/uQAkC5rA2V

[Sarah Layfield @SarahLayfield3]

In the process of creating a personal website! Check it out! #JMUmktg410
https://t.co/gBddVWSb0m

[Sarah Layfield @SarahLayfield3]

@Cullen39174274 I agree. Seeing the same commercial over and over can get old! Companies should consider this when choosing when and where to advertise. #JMUmktg410

[Sarah Layfield @SarahLayfield3]

@CaseyyJacksonnn @hootsuite I couldn’t agree more! @hootsuite is such an amazing system that I would never have known about if it wasn’t for JMU Marketing classes! #JMUmktg410

[Sarah Layfield @SarahLayfield3]

Free product samples in an Uber ride?! Such a unique way of marketing, I’m excited to see how this continues to develop! #JMUmktg410

[Mobile Marketer @MobileMktrDaily]

Riders can get free Aveeno facial masks as Cargo and Uber expand into Boston, Miami and DC: https://t.co/DDRH4BMeyL

[Sarah Layfield @SarahLayfield3]

Instagram polls seem to be a great way for companies to get more insights on their consumers! Definitely a feature any business should be aware of. #JMUmktg410

[Mobile Marketer @MobileMktrDaily]

Asos and @dunkindonuts test new poll stickers on Instagram Stories ads: https://t.co/I6bzUyLscQ

[Sarah Layfield @SarahLayfield3]

@CaseyyJacksonnn This is a great article! SEO might be forgotten about but we have learned why it is so important! #JMUmktg410

[Sarah Layfield @SarahLayfield3]

I’m so thankful and lucky to attend such an amazing program! Go dukes! #JMUmktg410

[JMU Marketing @JMUMarketing]

Exciting news! According to @CollegeFactual, the Department of Marketing was ranked #44 out of 426 which places #JMU in the top 10.5% of all marketing programs! Also, for the second year in a row, #JMU was ranked the #1 marketing program in Virginia. https://t.co/FoD6jIbkGI.

[Sarah Layfield @SarahLayfield3]

@CaseyyJacksonnn @hulu Just learned how important interactive gaming can be in a companies marketing strategies. Love this idea @Hulu! #JMUmktg410

[Sarah Layfield @SarahLayfield3]

@sarahboczon I was thinking the same thing! @Snapchat allows for anyone to do it, why not @instagram? Definitely could have been useful for our @BuzzFeed assignment!! #JMUmktg410