Sarah Shaker

Vice President, Advocacy & Influence, LUXE Division at L’Oreal USA

[Sarah Shaker @SarahMShaker]

My Carrie Bradshaw moment in @nytimes The Hunt @nytrealestate https://t.co/D9cahnwGnZ

[LTK @shopLTK]

Our first annual LTK Beautiful event in Miami, FL was an absolute success! What an honor to welcome beauty industry leaders and Creators for a day of insights and inspiration in the city that LTK’s @AmberVenzBox first started blogging! Stay tuned for what’s to come! 🌴

#LTKBeautiful #ltk #ltkevents #miami #beauty #beautyindustry #contentcreators #creatorguidedshopping #creatormarketing #influencermarketing #socialcommerce #socialmediamarketing #2024planning

[Claire @ClaireMcMack]

See you at @sxsw this Friday?

[Ayzenberg @ayzenberg]

Why bother with social responsibility?

"If you're not honest and authentic, people will find out. There will be a 10-minute TikTok made about you and your company." - Claire McCormack, Sr. Editor @beautyindie_

*nervous laughter from the audience*

[Maybelline New York @Maybelline]

pros of getting tan: i'm tan​
cons of getting tan: none of my foundation matches my skin tone

[Traackr @traackr]

Hear @SarahMShaker, Head of Brand Engagement for @Maybelline, share insights about the creator program, The Babellines, and how it gives the brand a chance to work long term with their creator partners. https://t.co/qM0Wsh7E0R

[Traackr @traackr]

A creative way to partner with creators mentioned by @SarahMShaker from @Maybelline:
We’ve seen creators love it when we can offer a partnership that involves them in product development. It’s a powerful opportunity for them to have an impact on the products they use. #creatorxp

[Sarah Shaker @SarahMShaker]

My team is always working on ways to collaborate with creators in an authentic way, while offering something unique or exclusive, in addition to compensation.

There are so many ways to get creative to give your influencer partners something special!

[Traackr @traackr]

Yes, compensation is extremely important to creators, but it’s also important to think about the other factors creators care about.

Tiphaine Nevu from @clubmedofficial and @SarahMShaker from @Maybelline share their influencer marketing knowledge. https://t.co/asHFldXUVc

[Traackr @traackr]

Lesson of the day: report on both quantitative and qualitative metrics for your influencer marketing campaigns.

These insights are 🥇

@SarahMShaker from @Maybelline & Tiphaine Neveu from @clubmedofficial
https://t.co/4fwsaeoKlh

[Traackr @traackr]

“Our influencer strategy is not a one-size fits all approach." - @SarahMShaker, Head of Brand Engagement for @Maybelline New York, @LOrealUSA

Want more insights from Sarah? She shares her top influencer marketing management tips here ➡️ https://t.co/mspzrbybnF

[Sarah Shaker @SarahMShaker]

PPS: @AmtrakNECAlerts @Amtrak @AmtrakAlerts my 6 month old puppy will definitely need to pee soon…

[Sarah Shaker @SarahMShaker]

3 1/2 hours and counting @AmtrakNECAlerts @Amtrak @AmtrakAlerts PS: we all know my mom will be calling to get me a refund

[Amtrak Northeast @AmtrakNECAlerts]

Train 167 is currently stopped west of Westerly (WLY) due to fire department activity near the tracks. We will update as more information becomes available.

[Coffee Project New York @coffeeprojectny]

Who says puppies can't enjoy a nice day at the cafe? Pickles and @sarahmshaker seem to be loving the curbside seating in our East Village shop!

📸 : @sarahmshaker https://t.co/ZtjDSi3nrk

[Sarah Shaker @SarahMShaker]

@qualityrye It’s the fresh cut fruit that will get ya $$

[Sarah Shaker @SarahMShaker]

You make me so proud @adamilenich ✨

[asterism.eth @adamilenich]

@Adweek yes! Lucky to be mentored by the brilliant @SarahMShaker, @toda, and @SethSolomons #AdweekChat

[Sarah Shaker @SarahMShaker]

Thank you, as always, Susan! @astrologyzone ✨✨✨

[Dante Boelhower @danteboelhower]

As Mental Health Awareness Month comes to an end, remember that it’s always a good time to check up on the people that you love.

People can be struggling behind the scenes that you have no idea about.

Even people who “have it all put together” can struggle.

Spread kindness.

[asterism.eth @adamilenich]

live, laugh, leave me alone

[asterism.eth @adamilenich]

“which vaccine did you get” is going to be the new “what do you do for work”

[Patrick @PatJD]

EVERY COMPANY: We'd like to promote mental health in the workplace.

EMPLOYEES: How about hiring more people so we feel less pressured & increase our pay so we can keep up with the spiraling cost of living so we're not so stressed out.

EVERY COMPANY: No not like that. Try Yoga.

[Sarah Shaker @SarahMShaker]

And eating room service fries in bed.