Sarah Skerik

Retired marketeer, but still interested. Master gardener, native plant enthusiast, from-scratch baker with a knack for pastry.

[Sarah Skerik @SarahSkerik]

@keithrpillow I do now, and I'm not surprised! This recipe will not challenge you in any way shape or form however. (Except maybe in terms of restraint)

[Keith R. Pillow | CMO | Tech Investor @keithrpillow]

Love this! 🥜🥜🥜

[Sarah Skerik @SarahSkerik]

It's #NationalPeanutButterDayere so here's a 3-ingredient peanut butter cookie recipe that should not work, but it does. Bonus: it's gluten free.

1 cup peanut butter (Skippy, Jif or similar, not all natural)
1 cup sugar
1 egg

Mix, bake at 350 for abt 10 min, be amazed.

[Sarah Skerik @SarahSkerik]

Gobsmacked to have received flowers from @chewy marking the passing of my old girl cat. Thanks guys! 😻

[Sarah Skerik @SarahSkerik]

@MrLeonardKim Step away for a couple days, then go back in and be merciless with your edits. It will 1) fit and 2) read better 😉

[Sarah Skerik @SarahSkerik]

@MrLeonardKim Oh, and frame those stats! They are gold.

[Sarah Skerik @SarahSkerik]

@MrLeonardKim Great story. Recommend you add some design elements to help the reader get the high points at a glance. Most ppl simply don’t read long text. Use bullets, bolt text, white space etc to break up the wall of text. If possible edit the story w/ old boss into a callout. Good luck!

[Sarah Skerik @SarahSkerik]

"We should be looking at digital #PR and #SEO as two interconnected but different channels...The two should inform and complement each other & collaboration b/t both can be what sets apart the winners in the SERPs,"

Smart POV via @JoMarieOReilly 🙌

https://t.co/tjGhAqA1rA

[Sarah Skerik @SarahSkerik]

@chillextremist Loki

[Sarah Skerik @SarahSkerik]

@DannyDeraney Bonus points if you pulled that out of the freezer

[Sarah Skerik @SarahSkerik]

"You have a choice on the type of training you want to invest in--training to keep the people you have or training new people when employees leave."

Great point here that goes straight to the heart of value creation in terms of intellectual capital. Tra…https://t.co/AZO1fi3xBq

[Sarah Skerik @SarahSkerik]

It's supremely satisfying to work with people who do good in the world, and that's exactly what Elliot Cole, PhD and his company Neuro-Hope achieve. They specialize in helping those suffering from traumatic brain injuries and are…https://t.co/XiqQKU1Irv https://t.co/wXr9IH7LXO

[Sarah Skerik @SarahSkerik]

As I see it, 3 challenges are going to meet us right out of the gate when it comes to using #generativeAI for #marcomm: copyright, copy quality, and veracity.

https://t.co/IoYadzi9U4 via @LinkedIn

[Sarah Skerik @SarahSkerik]

For PR and marketing pros, is AI a friend or foe?

The short answer is "Yes." It's already enabling us to work smarter and faster, which is good news because generative AI will create complex new challenges and opportunities for brands.

More good ne…https://t.co/F8MhNFioIF

[CommPRO.biz @commPRObiz]

To better understand how AI might work within PR, Laura Sutphen, managing director of social impact & inclusion at Golin, offered a comparison with ESG. The use of AI tools in ESG provides an example of its utility that is relevant to PR. https://t.co/eDyDsUW36t #CommPRO #AI

[Sarah Skerik @SarahSkerik]

@lulumeservey 💀💀💀

[Sarah Skerik @SarahSkerik]

THIS

[Adam Grant @AdamMGrant]

A note to everyone posting jokes and memes about the Titanic submersible:

Making fun of other people’s plight demeans you along with them. Regardless of the cause, ridiculing tragedy should be beneath all of us.

Human suffering cries out for compassion, not schadenfreude.

[Sarah Skerik @SarahSkerik]

@shafqatislam Superb tagline and bang on for Optimizely.🙌

[Sarah Skerik @SarahSkerik]

Friends, if you are looking for an experienced Salesforce or Hubspot lead, talk to @KKMencke .

She brings a high degree of business acumen to the table, along with her technical skill set. She unravels knots, makes strategies better and is not afraid of…https://t.co/xrkTUx7kCe