Sarah Reece

global #B2B program #marketing manager at #RedHat // opinions are my own // #media strategist // former #AgencyLife at @MullenLoweUS & @TheVariableLab

[Sarah Reece @SarahTheAdGirl]

Part 3 of How To Buy A House When You Know Nothing About Buying Houses is live. #realestate https://t.co/T8XfJTiDLt

[Sarah Reece @SarahTheAdGirl]

@RyanCraigMartin Thanks for the share!

[Sarah Reece @SarahTheAdGirl]

"Awareness of our forward motion, of the tick and tock as we move from yesterday to tomorrow... it gives us perspective and patience if we let it. Or it can stress us out. Up to us. What will you do with the next one?" - Seth Godin

From today's #DailyCarnage

[Sarah Reece @SarahTheAdGirl]

My go to for looking smart in meetings: “6. Ask ‘Will this scale?’ no matter what it is.”— @sarahcpr https://t.co/ap53WfE0C3

[Sarah Reece @SarahTheAdGirl]

I love the big brains at @TheVariableLab. I've not yet met a smarter group of strategic, data-driven creative types. https://t.co/MS77U3Wzzj

[Ashleigh K. Rainko @ashleigh_kath]

Do you think you should re-pitch your client's biz every year? @TheVariableLab does. Check out our story in @TheDrum https://t.co/wzKXYMpXpa

[Sarah Reece @SarahTheAdGirl]

@VykkyHoward @nyandcompany Great brand fail for @BrandsSayingBae. Divorce really isn't something a brand can leverage in a classy way.

[Sarah Reece @SarahTheAdGirl]

A4: I like what @HubSpot is doing w podcasts. Basically saying they love good content so skip the commercial break. Very smart. #AdweekChat

[Sarah Reece @SarahTheAdGirl]

A6: Really, really good (clever, impactful, well-placed) OOH is king (and I'm a digital strategist) #AdweekChat

[Sarah Reece @SarahTheAdGirl]

@MascolaGroup THIS! "Creative Media Strategist" is a real title, guys. #AdweekChat

[Sarah Reece @SarahTheAdGirl]

A5: From the start. I bring media & creative together for initial brainstorms to ensure the buy fits the concept and vice versa #AdweekChat

[Sarah Reece @SarahTheAdGirl]

A3: Brands sitting back watching the ideas fly. Msg me for answers to this question (& my hourly rate) #AdweekChat

[Sarah Reece @SarahTheAdGirl]

@luckylou media strategists blur those lines. You'll always need specialists but media peeps tend to access the bigger picture. #AdweekChat

[Sarah Reece @SarahTheAdGirl]

A2: Be relevant, be authentic, add value. Bonus points if you aren't selling something ;) Oh and their targeting was on point #AdweekChat

[Sarah Reece @SarahTheAdGirl]

@luckylou @Adweek where paid and organic meet is tricky. Constant feedback loop between planners, PR & creative is key #AdweekChat

[Sarah Reece @SarahTheAdGirl]

@Mr_Fain_tastic I'm #clientside too. I'm in B2B so I have to remind peeps we're not taco bell. Can we just try for engagement? #adweekchat

[Sarah Reece @SarahTheAdGirl]

A1: Global market is more fragmented than ever so strategy is everything. 'Viral' has only been requested 2x this wk #progress #adweekchat

[Sarah Reece @SarahTheAdGirl]

#AdweekChat talking #whathappensinmediaplanning yasss!

[Sarah Reece @SarahTheAdGirl]

Congrats on your 1st CMO @IBM! Can't wait to see what comes next. Can we make #WatsonIsBae a thing? Love @IBMWatson https://t.co/6FkowEHBFl

[Sarah Reece @SarahTheAdGirl]

Thanks for the share, @redhatMH! Love our #lifeatredhat community.

[Imgur @imgur]

Grandparent's reaction to their grandson winning Olympic gold is so heartwarming. https://t.co/hokfDiosxh