Sarah Widera

Founder/MD #ScoopCommunications & Consultant @FIFAcom | Former Snr Comms Mngr @FIFAWWC | 15+ Yrs in Sports Media/Comms | Views my own

[Sarah Widera @SarahWidera]

🚀 Exciting News! Thrilled to embark on a new journey as Founder & Comms Strategist at Scoop Communications! With nearly 15 yrs of global experience, I've worked with prestigious orgs, delivering comms excellence. Let's create some magic together!🌍🍦https://t.co/Q2qZXkP0wo

[BBC Sport @BBCSport]

Some very sad news to bring you.

Former Formula 1 team owner and television pundit Eddie Jordan has passed away at the age of 76.

He had been battling prostate cancer for the past 12 months.

Our thoughts are with his family and friends at this difficult time.

[Sarah Widera @SarahWidera]

@AussieMet @T4SydneyTrains You’ll get stuck shortly! Nothing moving beyond Mortdale

[Sarah Widera @SarahWidera]

We don’t deserve these two humans 🥹🎾💖

[Roger Federer @rogerfederer]

Vamos, @RafaelNadal!

As you get ready to graduate from tennis, I’ve got a few things to share before I maybe get emotional.

Let’s start with the obvious: you beat me—a lot. More than I managed to beat you. You challenged me in ways no one else could. On clay, it felt like I was stepping into your backyard, and you made me work harder than I ever thought I could just to hold my ground. You made me reimagine my game—even going so far as to change the size of my racquet head, hoping for any edge.

I’m not a very superstitious person, but you took it to the next level. Your whole process. All those rituals. Assembling your water bottles like toy soldiers in formation, fixing your hair, adjusting your underwear... All of it with the highest intensity. Secretly, I kind of loved the whole thing. Because it was so unique—it was so you.

And you know what, Rafa, you made me enjoy the game even more. 

OK, maybe not at first. After the 2004 Australian Open, I achieved the #1 ranking for the first time. I thought I was on top of the world. And I was—until two months later, when you walked on the court in Miami in your red sleeveless shirt, showing off those biceps, and you beat me convincingly. All that buzz I’d been hearing about you—about this amazing young player from Mallorca, a generational talent, probably going to win a major someday—it wasn’t just hype.

We were both at the start of our journey and it’s one we ended up taking together. Twenty years later, Rafa, I have to say: What an incredible run you’ve had. Including 14 French Opens—historic! You made Spain proud... you made the whole tennis world proud.

I keep thinking about the memories we’ve shared. Promoting the sport together. Playing that match on half-grass, half-clay. Breaking the all-time attendance record by playing in front of more than 50,000 fans in Cape Town, South Africa. Always cracking each other up. Wearing each other out on the court and then, sometimes, almost literally having to hold each other up during trophy ceremonies.

I’m still grateful you invited me to Mallorca to help launch the Rafa Nadal Academy in 2016. Actually, I kind of invited myself. I knew you were too polite to insist on me being there, but I didn’t want to miss it. You have always been a role model for kids around the world, and Mirka and I are so glad that our children have all trained at your academies. They had a blast and learned so much—like thousands of other young players. Although I always worried my kids would come home playing tennis as lefties.

And then there was London—the Laver Cup in 2022. My final match. It meant everything to me that you were there by my side—not as my rival but as my doubles partner. Sharing the court with you that night, and sharing those tears, will forever be one of the most special moments of my career.

Rafa, I know you’re focused on the last stretch of your epic career. We will talk when it’s done. For now, I just want to congratulate your family and team, who all played a massive role in your success. And I want you to know that your old friend is always cheering for you, and will be cheering just as loud for everything you do next.

Rafa that!

Best always, your fan, 

Roger

[Sarah Widera @SarahWidera]

12,000 fans, an incredible atmosphere and 83 minutes on the park from one of the world’s greatest footballers. Say what you will - but last night was special. If you were in the stands, you would know 🤙🏾 #JogaBonito #Ronaldinho #Cahill

[CommBank Stadium @commbankstadium]

Ronaldinho’s XI vs. Cahill’s XI ⚽️

Tim Cahill will captain a team of local Australian and A -League royalty to face Brazilian icon Ronaldinho in the much- anticipated exhibition match at CommBank Stadium on November 1.

ℹ️ https://t.co/7RQTETifA9

[Sarah Widera @SarahWidera]

Brb. Manifesting a working opportunity at #Paris2024 so I can see the Tillies win a medal! @matildas #Olympics

[Sarah Widera @SarahWidera]

@Frank_theTank78 No concrete plans right now, but feeling like I maybe should be 🙏🏼

[Sarah Widera @SarahWidera]

Heeeeeeyman! What a joy to watch. Her smile says it all. Paris here we come 🤩 #matildas #paris2024

[Sarah Widera @SarahWidera]

Wow! @FIFAWorldCup Final in 2026 to be played in New York 🍎 #FWC26

[Sarah Widera @SarahWidera]

Anyone else watching the @FIFAWorldCup 26 match schedule announcement live stream? Is your audio also stuffed? #painful

[Sarah Widera @SarahWidera]

Football, rugby, netball… he paints on everything. His style is truly unique and mesmerising! Come witness it IRL👌🏼 Vandal gallery, Sydney, 15 Feb. free tickets at the link… just need to register 🫶🏼 #ScoopComms #FusionRules #CraigBlack

[Craig Black @_CraigBlack]

New Artwork: Gold Rush

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Exhibition: Fusion Rules

Venue: VANDAL Gallery, 16-30 Vine Street, Redfern, Sydney

Exhibition Opening (with Live Art Performance): Thursday 15th February 2024

Tickets for Exhibition Opening (FREE to attend): https://t.co/pEn9zM08s1

[Sarah Widera @SarahWidera]

For those in Sydney, you simply must get along to Craig’s exhibition launch night! Tickets are free & it’s going to be awesome! I’m also stoked to be managing media & PR for Craig while he’s in Aus. Reach out if you want to know more! #FusionRules #ArtMeetsSport #ScoopComms

[Craig Black @_CraigBlack]

New Artwork: Nutmeg

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Exhibition: Fusion Rules

Venue: VANDAL Gallery, 16-30 Vine Street, Redfern, Sydney

Exhibition Opening (with Live Art Performance): Thursday 15th February 2024

Tickets for Exhibition Opening (FREE to attend): https://t.co/pEn9zM08s1

[Sarah Widera @SarahWidera]

This is going to be big!! Where is everyone tipping for the Final?! East coast, west coast or in the middle? I’ve read Dallas is a front runner 🤷🏼‍♀️. Genuinely so excited for 2026 #FWC26

[FIFA World Cup @FIFAWorldCup]

🗓 Tune in on February 4 at 3PM EST/9PM CET for the #FIFAWorldCup 2026 Match Schedule Announcement!

Click the picture below to find out where you can watch the show! 👇

[Sarah Widera @SarahWidera]

@lmeyrick @VinceRugari Was going to say the same. Almost purchased Messi for my son… was a touch too big and the spelling might’ve been a bit off. Gotta love Ashfield Mall 😂🫶🏼

[Sarah Widera @SarahWidera]

Proud to have been involved in getting this story to the world 🙏🏼🫶🏼 #ScoopComms #FCmother

[Pelé @Pele]

Hoje é aniversário da Dona Celeste, mãe de Rei Pelé. São 101 anos de uma linda vida! Com o auxílio da tecnologia, a Pelé Foundation e o FC Mother se uniram para criar esta bela mensagem. Uma homenagem não só para a Mãe do Futebol do maior jogador da história do esporte, mas também para todas as mães do mundo, que lutam pelos sonhos de seus filhos. Obrigado por tudo, Celestinha. Sem você, nada disso seria possível.

.

Today marks Dona Celeste's birthday, the beloved mother of King Pelé, celebrating an incredible 101 years of a beautiful life! Leveraging the power of technology, the Pelé Foundation and FC Mother joined forces to craft this heartfelt message. It serves as a tribute not only to the Mother of Football, who nurtured the greatest player in the history of the sport, but also to mothers worldwide who tirelessly support their children's dreams. We extend our heartfelt thanks to Celestinha. Without her, none of this would have been possible.

@MoradyFareed

[Sarah Widera @SarahWidera]

FC Mother to open first HOME healing center in Brazil - launching announcement with premiere of @Pele A.I. film tribute ... https://t.co/Lt0Isd0d1Z #ScoopComms

[Ninja A-League @aleaguewomen]

Sydney FC win the Sydney Derby in front of the biggest crowd for a domestic women’s match in Australian Football history! 🔵🔥

Sky Blues claim the bragging rights on an historic night for the Liberty A-League ❤️

📰 Full-time wrap: https://t.co/SE5oxtrL0j

#ALW #SydneyDerby

[Sarah Widera @SarahWidera]

@_BrittanyCarter @FiCrowey @SixersBBL @lucyjayne_27 Thanks ladies!!! 💪🏼

[Sarah Widera @SarahWidera]

Anyone know who the media manager for the Sydney @SixersBBL is? Thank you