Saskia Ketz

Founder & Font Designer @mojomoxapp | 3× Founder | Pro Designer Mission → Empower Startups and Creatives with High-end Branding

[Saskia Ketz @SaskiaKetz]

The average company changes its logo every 7 years.

Why? To control your mind.

Here's the dark truth behind every logo change you've seen:

(You'll never see your favorite brands the same way again) 🧵

[Saskia Ketz @SaskiaKetz]

Btw, fonts are a bit of a superpower.

They’re the cheapest & easiest way to make sure your biz has strong branding.

And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at https://t.co/MBM8oJ2eic — check it out :)

[Saskia Ketz @SaskiaKetz]

My take after designing 40+ fonts for logos:

Bold weights are dominate startup branding …

But a medium weight with generous letter spacing often feels more sophisticated and versatile.

Try straying from the pack once in a while.

[Saskia Ketz @SaskiaKetz]

Btw, fonts are a bit of a superpower.

They’re the cheapest & easiest way to make sure your biz has strong branding.

And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at https://t.co/MBM8oJ1GsE — check it out :)

[Saskia Ketz @SaskiaKetz]

I used to think business & design were like oil & water.

But building @mojomox forced me way out of my comfort zone.

Designers: don’t be afraid to venture into business.

Your creative skills + business partnerships can build something amazing.

[Saskia Ketz @SaskiaKetz]

Btw, fonts are a bit of a superpower.

They’re the cheapest & easiest way to make sure your biz has strong branding.

And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at https://t.co/MBM8oJ2eic — check it out :)

[Saskia Ketz @SaskiaKetz]

Branding isn’t just about visuals.

It’s about emotions.

Understanding consumer psychology is what helps create designs that resonate deeply with audiences.

[Saskia Ketz @SaskiaKetz]

Btw, fonts are a bit of a superpower.

They’re the cheapest & easiest way to make sure your biz has strong branding.

And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at https://t.co/MBM8oJ2eic — check it out :)

[Saskia Ketz @SaskiaKetz]

Living between NYC and Miami has taught me versatility:

Good typography is about context.

What works for a SoHo boutique would look bizarre on South Beach.

Your font should speak the local language.

[Saskia Ketz @SaskiaKetz]

Btw, fonts are a bit of a superpower.

They’re the cheapest & easiest way to make sure your biz has strong branding.

And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at https://t.co/MBM8oJ2eic — check it out :)

[Saskia Ketz @SaskiaKetz]

Ever notice how luxury brands rarely use pure black in their logos?

Try #2C2C2C instead of #000000.

Your eyes might not consciously spot the difference, but your brain reads one as sophisticated, the other as default.

[Saskia Ketz @SaskiaKetz]

Btw, fonts are a bit of a superpower.

They’re the cheapest & easiest way to make sure your biz has strong branding.

And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at https://t.co/MBM8oJ2eic — check it out :)

[Saskia Ketz @SaskiaKetz]

Why do banking apps feel ‘trustworthy’?

It’s often the typography:

• Medium weights
• Precise letter spacing
• Slightly condensed fonts

Your brain reads this combo as ‘stable’ before you even process the words.

[Saskia Ketz @SaskiaKetz]

Btw, fonts are a bit of a superpower.

They’re the cheapest & easiest way to make sure your biz has strong branding.

And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at https://t.co/MBM8oJ2eic — check it out :)

[Saskia Ketz @SaskiaKetz]

Design hack:

Whitespace isn’t empty space.

It’s room for your audience to breathe, observe, and connect.

[Saskia Ketz @SaskiaKetz]

Btw, fonts are a bit of a superpower.

They’re the cheapest & easiest way to make sure your biz has strong branding.

And for a limited time, you can get 15% off any font purchase with coupon BACK2CREATE at https://t.co/MBM8oJ2eic — check it out :)

[Saskia Ketz @SaskiaKetz]

The latest Mojomox font has 6 alternate characters just for ‘a’.

Overkill? Maybe.

But logo designers thrive on having a variety of character designs to choose from.

Give them options where it matters.

[Saskia Ketz @SaskiaKetz]

@graphible 100% - she's got her finger on the pulse

[Saskia Ketz @SaskiaKetz]

This is Charli XCX.

She turned a boring color into a $50 million marketing phenomenon.

Her “brat green” campaign made fans watch paint dry for 24 hours straight on TikTok.

Here are the 7 genius marketing moves she used to break the internet: 🧵

[Saskia Ketz @SaskiaKetz]

I’m Saskia!

I’m an ex-agency owner who built a DIY logo app during COVID-19.

Now, I run a font shop that outperforms it! https://t.co/qFepFyR18a

Advocate for lean branding, design simplicity, and empowering creatives to make their brands stand out without breaking the bank.

[Saskia Ketz @SaskiaKetz]

I hope you’ve found this thread helpful.

Follow me @SaskiaKetz for more.

Like/Repost the quote below if you can:

[Saskia Ketz @SaskiaKetz]

This is Charli XCX.

She turned a boring color into a $50 million marketing phenomenon.

Her “brat green” campaign made fans watch paint dry for 24 hours straight on TikTok.

Here are the 7 genius marketing moves she used to break the internet: 🧵