@jarama75@Enugu_techfest I just go to the salon once a month to wash and remake my hair and that’s all. The only hair product I own is a leave in conditioner.
Viral today.
Broke tomorrow.
Millions of views don’t mean ownership.
Trending doesn’t mean sustainable.
The industry celebrates moments.
But rarely builds careers.
Exposure without structure is just noise.
That’s why artists are starting to think long-term.
That’s the shift behind SoundRig.
Trend if you want.
Build if you’re serious. 🎧
#IndieArtist #MusicTok #IndieMusic#ArtistTok
#MusicIndustry #UnsignedArtist #MusicBusiness
#DIYArtist #CreatorEconomy #GlobalMusic
Most artists don’t fail because of talent.
They fail because nothing scales.
More songs. More content. More grind.
Same bottlenecks.
If your tools don’t grow with you,
you stay stuck rebuilding from zero every level up.
Artists don’t just need exposure.
They need systems.
That’s what SoundRig is building — scalable tools for real artist careers.
If you’ve ever felt stuck doing everything alone, this is for you. 🎧"
"The future of music won’t look like the past.
More platforms.
More streams.
Same problems for artists.
Less ownership.
Less control.
More middlemen.
Technology evolved.
The system didn’t.
That’s why new systems are rising.
Built for creators — not gatekeepers.
That’s the future SoundRig is building.
If you feel the shift, you’re not alone. 🎧
#IndieArtist #IndependentArtist #IndieMusic
#MusicIndustry #MusicCreators
I got into tech 11yrs ago, all I needed was HTML + CSS + PHP with Notepad++.
My stack was sufficient even though I dreaded JS back then.
Life was good, lol.
I really can’t imagine starting in tech rn, it’s a lot. The amount of info in the past few weeks alone is overwhelming.
@nullctl You’re not wrong. But the context of my post was about being sufficient.
Back then that was basically all you needed, you could stop there and be ‘fine’. But nowadays that stack is just for starters.
we're making @blocks smaller today. here's my note to the company.
####
today we're making one of the hardest decisions in the history of our company: we're reducing our organization by nearly half, from over 10,000 people to just under 6,000. that means over 4,000 of you are being asked to leave or entering into consultation. i'll be straight about what's happening, why, and what it means for everyone.
first off, if you're one of the people affected, you'll receive your salary for 20 weeks + 1 week per year of tenure, equity vested through the end of may, 6 months of health care, your corporate devices, and $5,000 to put toward whatever you need to help you in this transition (if you’re outside the U.S. you’ll receive similar support but exact details are going to vary based on local requirements). i want you to know that before anything else. everyone will be notified today, whether you're being asked to leave, entering consultation, or asked to stay.
we're not making this decision because we're in trouble. our business is strong. gross profit continues to grow, we continue to serve more and more customers, and profitability is improving. but something has changed. we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly.
i had two options: cut gradually over months or years as this shift plays out, or be honest about where we are and act on it now. i chose the latter. repeated rounds of cuts are destructive to morale, to focus, and to the trust that customers and shareholders place in our ability to lead. i'd rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome. a smaller company also gives us the space to grow our business the right way, on our own terms, instead of constantly reacting to market pressures.
a decision at this scale carries risk. but so does standing still. we've done a full review to determine the roles and people we require to reliably grow the business from here, and we've pressure-tested those decisions from multiple angles. i accept that we may have gotten some of them wrong, and we've built in flexibility to account for that, and do the right thing for our customers.
we're not going to just disappear people from slack and email and pretend they were never here. communication channels will stay open through thursday evening (pacific) so everyone can say goodbye properly, and share whatever you wish. i'll also be hosting a live video session to thank everyone at 3:35pm pacific. i know doing it this way might feel awkward. i'd rather it feel awkward and human than efficient and cold.
to those of you leaving…i’m grateful for you, and i’m sorry to put you through this. you built what this company is today. that's a fact that i'll honor forever. this decision is not a reflection of what you contributed. you will be a great contributor to any organization going forward.
to those staying…i made this decision, and i'll own it. what i'm asking of you is to build with me. we're going to build this company with intelligence at the core of everything we do. how we work, how we create, how we serve our customers. our customers will feel this shift too, and we're going to help them navigate it: towards a future where they can build their own features directly, composed of our capabilities and served through our interfaces. that's what i'm focused on now. expect a note from me tomorrow.
jack