Shay Ohayon

Founder of Schemaster and Markup Consultant
{"context": " "Person",
"jobTitle": "SEO"}
🧩Autism
SaaS

[Shay Ohayon @SchemaMarkups]

SUPER EXCITED TO PRESENT!

Now you have no excuse to avoid adding schema to your website!
Schemaster finds, analyzes, and prepares the schemas for you. fill up, copy and paste to your website.
https://t.co/JfIjzSSyGL

#SEO #Schema

[Shay Ohayon @SchemaMarkups]

Stepping into unknown territory here but I was wondering... Would anyone be interested in a guide on how under $35 total including the cost of the device and software I setup a local running AI device.
Completely isolated and independent. Setup once.
Anyone?

[Shay Ohayon @SchemaMarkups]

@OritSiMu @twinkl_edu Happy birthday 🎉

[Aleyda Solis 🕊️ @aleyda]

I’m deeply sad today as so many in the SEO community in the UK, Europe and beyond about the passing of a wonderful member of the search community, excellent friend and wonderful human, @nickwilsdon , with whom we shared so many moments through the years. He was so funny, kind, supportive, smart… what an amazing human.

You will be deeply missed, Nick. I can’t still believe you’re gone. You’ll be always remembered… thank you for all the beautiful moments.

My deepest condolences to his wife Anna and kids, and his team at Torque Partnership, the awesome consultancy he successfully built and was so proud of. ❤️ whatever you need, I’m here.

A big hug in heaven, Nick 🙏 RIP, my friend.

[Barry Schwartz @rustybrick]

Google updates the AI content guidelines to say you should "manually factcheck and review all AI-generated content for accuracy and trustworthiness before publishing"

https://t.co/F0KgV2XO31

[Orit Mutznik @OritSiMu]

Following great feedback on Fanout Explorer, I went 2 𝘀𝘁𝗲𝗽𝘀 𝗳𝘂𝗿𝘁𝗵𝗲𝗿 and built free versions for Claude and Gemini too 🤩: 𝗗𝗼𝗲𝘀 𝗥𝗲𝗱𝗱𝗶𝘁 𝗴𝗲𝘁 𝗰𝗶𝘁𝗲𝗱 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗼𝗿 𝗼𝗻𝗹𝘆 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗲𝗱? I compared all three on “𝗯𝗲𝘀𝘁 𝗦𝗘𝗢 𝘁𝗼𝗼𝗹𝘀 2026.” 👀 👇

I ran ChatGPT Fanout Explorer vs the versions I created for Claude and Gemini (all available for free download below) to deep-dive into their fan-outs, what they have in common, what differs and what can be learned from it.

Across this and my first test, I looked at the following prompts across the main 3 LLMs:
✍ 🤖 AI live chat tools (I want real user opinions, not just vendor pages)
✍ 🤖 Shopify vs WooCommerce for a small ecommerce business
✍ 🤖 best SEO tools 2026 👀

1️⃣ Asking specifically for user opinions changes the source mix:
If you ask for real user opinions then Reddit/reviews enter the picture. If you ask for comparisons or “best” tools then ChatGPT leans much more towards first-party, while Claude and Gemini lean far more on third-party blogs, roundups and comparison pages

2️⃣ Reddit matters, but not for every prompt or LLM:
ChatGPT fetched and cited Reddit when asked for real user opinions, Claude searched for it but (Brave) returned none, Gemini searched for it but cited none, and for “best SEO tools 2026” none of them used Reddit at all

3️⃣ Your route into the answer differs by LLM:
ChatGPT often rewards your own product, pricing and help content (has to be fresh from the last 30 days), while Claude and Gemini can be shaped much more by what third-party publishers, comparison sites and ranking roundups say about you

4️⃣ Small niche sites can outweigh big publishers in Claude and Gemini
Both surfaced smaller third-party sites and long-tail comparison pages that ended up shaping their answers, showing that relevance to the specific fan-out query can matter more than publisher size

5️⃣ Sometimes the prompt = fan-out:
Claude and especially Gemini often run fairly direct searches, practically matching the prompts, searching them as they are, then work with what Brave or Google gives them first. In those cases, the fan-out looks much more like a traditional search query than a deep chain of thought

💡 My 2-pence:
Don’t optimise for AI search (GEO/AEO or however you call it) as one channel:
Test prompts your customers are likely using, see where each LLM goes and make sure your brand is visible across both the first-party (fresh help pages and assets, refreshed every 30 days) and third-party surfaces (reddit and review sites big and small) that shape those answers

Huge thanks to @aleyda , @glenngabe, @suganthan and many others for featuring me, testing the bookmarklet and sharing it with others, means a lot! 🙏

Get more insights + download all 3 free bookmarklets (#ChatGPT Fanout Explorer, #Claude Fanout Explorer and #Gemini Fanout Explorer) here👇

Download all 3 Fanout Explorer Bookmarklets here:
https://t.co/srHIxQmzHn
GitHub: https://t.co/bVhY3NrNnv
Full write up: https://t.co/6XEgQ53oaj

#seo #ai #geo #aeo

[Shay Ohayon @SchemaMarkups]

Any cool/interesting schema projects anyone has seen recently? #seo
Or is it officially dead in the water?

[Orit Mutznik @OritSiMu]

Interrupting my summer holiday to share that my AI Search Audit Framework has been featured on my no. 1 newsletter @aleyda's #SEOFOMO🐐🤩

One of my 2026 new years resolutions was to revive my blog and document my SEO and AI search frameworks, skills and tactics completely for free, in full and in plain English because industry friends who know me know that this is how I roll and I do not gatekeep.

Some or these friends are why I do this - some people with years of experience in SEO have taken career breaks and they come to this platform and feel like the train has left the station without them. Nope. Not on my watch, and if this in any way resonates, see the bonus piece I wrote just for you.

Watch this space👀

How to Run an Al Search Visibility Audit: Framework, Tools and Free Skill Included --->
https://t.co/6Xo90bud9h

My bonus piece: Al Search Optimisation 101: From SEO to AEO, GEO and Search Everywhere Optimisation ---> https://t.co/15PBtuQgTO

Sign up to Aleyda's #SEOFOMO right now --->https://t.co/ENSIo0Tyht

#seo #ai #aeo #geo

[Shay Ohayon @SchemaMarkups]

There's a light; everything will be ok; you can do it!

[Shay Ohayon @SchemaMarkups]

Layoffs are hard... Take it from someone who got laid off, had interviews, was ghosted by industry colleagues and friends, and kept trying to innovate for 5 years.
While a change of lifestyle and doing a retail job is not what I wanted, it is what had to be done for my family.

[Charly Wargnier ♨️ @DataChaz]

UP TO 95% TOKEN REDUCTION WITH ZERO CODE CHANGES

A Netflix engineer just open-sourced Headroom, and it’s one of the smartest ways I’ve seen to cut LLM costs.

It wraps Cursor or Claude in a local proxy to compress your payload before it hits the LLM:

→ Intelligently shrinks logs, JSON, and code
→ Perfectly preserves logic accuracy
→ Keeps 100% of your data local
→ Stops Opus-tier models from wasting tokens on boilerplate

It already crossed 35K stars, which says a lot.

100% free and open-source.

repo in 🧵↓

[Shay Ohayon @SchemaMarkups]

Yea... Last time I let Gemini recommend me a hotel.
And yes, these are photos I took couple of days ago.

[Shay Ohayon @SchemaMarkups]

#Google is way behind...

[Shay Ohayon @SchemaMarkups]

Google, you're late, my tweet from April.
https://t.co/BAuK8yPKIj

[Google for Developers @googledevs]

What's new in Android from #GoogleIO? Find out here → https://t.co/ZqFu1bMTv7

✨ Android 17 performance updates
📱 New form factor optimizations
🤖 Agentic automation features

And more!

[Shay Ohayon @SchemaMarkups]

Do you remember when you joined X? I do! #MyXAnniversary

[Shay Ohayon @SchemaMarkups]

@MordyOberstein @gregfinn @rustybrick @TheMarketingAnu i just came across this screenshot, i cant recall why i took it. what a throwback.

[Shay Ohayon @SchemaMarkups]

Has the dust settled now that Google took away FAQ schema? The (possibly) most abused schema out there.

Now you think about other schemas because all of a sudden (not really) it's relevant to GEO?

🥱

Check my tweets from 2022/23 you're late to the game.

[Shay Ohayon @SchemaMarkups]

It's 2026 schema is still a thing?
P.S not coming back to SEO, I'm still unhireable.

[Pedro Dias @pedrodias]

"Ensures AI engines can parse and connect your content."

That's the SaaS pitch for 'Technical GEO.' Schema. Structured data. Clean architecture.

Ensures.

LLMs were built to read unstructured language. There's nothing to ensure.

Read on The Inference: https://t.co/1SoLxa1hn0

[Shay Ohayon @SchemaMarkups]

@DataChaz It's sad how dependent I've become of Claude. But what other choice do I have

[m0h @exploraX_]

https://t.co/gxTNr2YjLT

[Shay Ohayon @SchemaMarkups]

@OritSiMu @Hostinger Congratulations 🎉