Brand Coherence isn't Brand Consistency. It's an ingredient and component. You can be consistently incoherent, but being coherent requires more than repetition.
Ask yourself what if I stopped chasing hooks and headlines to grab attention and instead created something personal, intellectual or remarkable to captivate attention? - Do an experiment and share with the group. The world doesn’t need more information or massive meh content - we crave connection, things that have meaning and coherence. - This is how branding shifts marketing to get off the hamster 🐹 wheel of chasing attention to captivating it. A captive audience invests in your messaging vs scrolling by.
Groundswell Inner-Circle is a community for founders and strategiest who want to build a remarkable brand that creates a groundswell and has sustainable predictable growth https://t.co/CV61ss0tlr
#groundswell
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Watch my TEDx Talk on being Remarkable and how it enables you to become ReMARKETable. It's about how to market without marketing. https://t.co/wSyH9XcSrK
I am LIVE on Fridays talking about what's trending next, current events and POV on all things Branding, Marketing and Strategy for Remarkable Brands. https://t.co/aD67Xhi6gz
Facebook Groups are NOT community. You don't own access in fact the algorithm makes it a waste of energy enrolling them into a group. IF you want to build a community build on a Private Social network like https://t.co/T1ekwtJOD3 #community#communitystrategy#groundswell
People don't buy what you do. They buy what you do for them. Ideally they go a step further and don't just buy what you do but buy into Why You do it. #SoulfullyStoked#scottadammartin#groundswell
We get what we focus on. Zero in on stoke and less energy on the click bait of hate. This is how we change the world. Action, Attention and Intention. #souldfullytstoke
In personal branding it’s critical to be different - and it’s critically differentiated when you’re just yourself. Be weird Be you it’s perfectly differentiated. #soulfullystoked#personalbrand#Personalbranding
People tend to wait until they feel certain about whatever is challenging in front of them - the truth is you need to take action with uncertainty to build and create certainty. #SoilfullyStoked
Stoke is energy with action. When someone says they are stoked it's not like being happy. "I am happy" is passively different than "I am stoked" They are stoked to take action to do something or they just finished something they are energized about. #SoulfullyStoked