Scott Axcell

@GutCheckIt VP Marketing; leadership enthusiast; mentor: dropper of occasional knowledge bombs; love making new connections. Let's grab a coffee!

[Scott Axcell @Scott_Axcell]

Any marketers out there for whom generational targeting is part of your segmentation: check out this infographic

[GutCheck @gutcheckit]

People of all ages are currently concerned about inflationary & economic factors. But how this impacts their mental health & their behaviors varies widely by generation. Our heavily viewed infographic sheds light on these differences. Check it out! https://t.co/5Yn8hNw3FC

[Scott Axcell @Scott_Axcell]

So true. People are bombarded almost daily with wave after wave of conflict, difficulty, fear, uncertainty. As brand owners we MUST understand how they are feeling TODAY and not rely on what we knew about them even 6 months ago.

[GutCheck @gutcheckit]

On how brands can better connect: "This is the time for brands to double-down on their understanding of people. Their emotions, needs, & even planned behaviors are evolving fast & what you knew to be true about them even a few months ago is now in danger of being outdated."

[Scott Axcell @Scott_Axcell]

Work in Marketing/Insights? Check out our latest Gutsiest Brands podcast with Mondelēz. It's packed with highly pertinent insights, examples, & ideas for how to lead with empathy, engage communities meaningfully, and how to understand the real people behind your data.

[GutCheck @gutcheckit]

Gutsiest Brands Podcast Episode #7 is out! Check out the sneak peak below as Mondelēz International’s Nick Graham discusses Oreo’s Proud Parent campaign. For the full insight-packed episode, click here --> https://t.co/t4S7iHkiri

[Scott Axcell @Scott_Axcell]

Excellent episode and something to listen in to and enjoy over this holiday weekend.

[GutCheck @gutcheckit]

Gutsiest Brands Podcast #7: Catch our new episode with top insights execs from global snack giant Mondelēz International, discussing Oreo’s LGBTQ Proud Parent campaign, Cadbury’s Diwali initiative, & the need to consider the real people behind the numbers https://t.co/IwsCET2YjI

[Scott Axcell @Scott_Axcell]

A good read for anyone who is involved in product or messaging innovation and who targets people! :)

[GutCheck @gutcheckit]

Take a look at the new blog post from GutCheck CEO, Rob Wengel, as he explores the difficulties facing brands when the needs, emotions and behaviors of their target audiences are changing so rapidly in today’s turbulent times. https://t.co/mch7zIBaIg

[Scott Axcell @Scott_Axcell]

I'm excited for our upcoming series that will help brands understand how consumers are feeling, reacting and planning to behave amid incredible economic and societal change. Check out this quick video showing what is helping and hindering people trying to live their best lives.

[GutCheck @gutcheckit]

Ahead of an exciting new report releasing next week, we've taken a look at the things that are helping people move towards living their best lives, and those things which are hindering them amid some incredibly turbulent times. Our new series explores how brands need to respond.

[Scott Axcell @Scott_Axcell]

Excellent session to tune into if you are a brand leader.

[GutCheck @gutcheckit]

Now you can stream the recording of our powerhouse session from TMRE@Home last week, featuring insights leaders from Adidas, MassMutual, & Organic Valley discussing the 'New World' we find ourselves in and how we need to evolve to stay relevant https://t.co/fI9p6DOf4j

[Scott Axcell @Scott_Axcell]

Come join me - on my team or in the wider company. It's a fantastic place to realize your potential!

[GutCheck @gutcheckit]

Do you work in Client Services, Marketing, Research Science, or Sales, and are looking for a rewarding, inclusive, & exciting place to work? Check out the various opportunities we have open right now and take a bold new step in your career: https://t.co/E9FYSuztAy

[Scott Axcell @Scott_Axcell]

"If an idea is true, criticism will not destroy it, but strengthen it."

–@JamesClear

[Scott Axcell @Scott_Axcell]

This is a very interesting episode. Amazing innovation and gutsiness.

[GutCheck @gutcheckit]

Gutsiest Brands podcast episode 4 is out! In it, Lauren Wang, CEO & Founder of The Flex Company, talks about being gutsy by breaking rules, ignoring competitors, and being empathetic as a disruptor and innovator in the period-care category. Check it out! https://t.co/3C27DjZfCs

[GutCheck @gutcheckit]

Gutsiest Brands podcast episode 4 is out! In it, Lauren Wang, CEO & Founder of The Flex Company, talks about being gutsy by breaking rules, ignoring competitors, and being empathetic as a disruptor and innovator in the period-care category. Check it out! https://t.co/3C27DjZfCs

[Scott Axcell @Scott_Axcell]

Exciting to hear about disruptive and gutsy leadership in all kinds of different categories. Some excellent lessons for marketers, researchers, innovators and leaders in our latest podcast episode.

[Scott Axcell @Scott_Axcell]

Excited to be supporting this event. If you are in Denver and in research - client side or agency - check this out.

[GutCheck @gutcheckit]

Thanks @WomenInResearch! We’re looking forward to seeing everyone there!

[GutCheck @gutcheckit]

Join GutCheck, Verizon, Mars Wrigley, and LinkedIn tomorrow at Informa Connect’s complimentary ‘Future of Consumer Behavior’ virtual event, as we discuss how to revolutionize your brand and product with the latest post-Covid consumer trends: https://t.co/FeSM6hWley

[GutCheck @gutcheckit]

"[This is] research that lets you understand behavior-driving emotions, delivers deeper, empathetic understanding of customers’ needs & desires, and does it in an agile way that leads to significant time savings’. Download the case study: https://t.co/nHKHEtqDT1

[GutCheck @gutcheckit]

“The outcome of our work with GutCheck was a strategic framework rooted in authenticity, emotion, & cultural understanding which gave us the foundation for the next three years of our innovation pipeline in a very short amount of time.” Lexie Barton, Nestlé Global Brands Insights

[GutCheck @gutcheckit]

GutCheck’s Agile HXI “goes deeper than traditional surveys with behavioral science & AI learning to help get to our users’ evolving needs & psychological motivations, which helps us uncover differentiated targeting, positioning, & activation opportunities”@Nestle Insights Manager

[GutCheck @gutcheckit]

We’ve tweeted about how Agile Human Experience Intelligence helps brands get closer to their customers. But is it just another buzzword or is there more to it? Our new blog post explains why this needs to be an important part of brands’ research strategy https://t.co/pdFIxsg7RD

[GutCheck @gutcheckit]

Thanks to yesterday’s standing room only situation, we’re about to reprise our presentation at @QuirksMR Event demonstrating how Agile HXI enabled Nestlé to get closer to consumers’ emotional needs in three categories. Join us if you’re here!

[Scott Axcell @Scott_Axcell]

This is a highly entertaining, highly informative look at the guts it requires to grow businesses. I learned a lot and laughed a lot!

[GutCheck @gutcheckit]

Gutsiest Brands podcast episode 3 is out! @KristinLuck, ScaleHouse founder, discusses scaling businesses, empathetic entrepreneurship, benefits of female investing representation in male-dominated industries (like porn), and procuring Denny’s silverware! https://t.co/t4S7iHkiri