Sean Flynn | Meta Ads for Contractors

I run Meta ads for local service businesses.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

We've collected $125K in the last 12 days (ACH not shown) running Meta ads for local contractors. It's the lowest-hanging fruit in marketing right now.

Meta delivers extremely low CPLs. Weeding those leads out and handing the contractor only the good ones is your job as the agency. We added a pre-qualification step before a lead ever hits the contractor's phone. That one change is most of why this screenshot exists.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

30-day review call.

Marketing manager wants to pause campaigns because of “seasonality.”

Busy season is slowing down. Fair assumption from the last few years.

Then we look at MTD numbers.

Blended CPL: $40 across 4 campaign/service areas.

Campaigns stay on.

Data > assumptions.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@TheJoshBeal @Sachinpranav4 For sure

META leads close at a lower rate more often than not. But if your close rate is even 20-25% on booked appt the economics are definitely in your favor with CPLs that low and booking rates in a decent range.

Any company with decent closers will kill it.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

We’re getting pre-qualified leads for $10.04 on Meta right now.

That’s not a typo.

Columbus Market.
10 days in
$411.44 spent
41 leads

One of our PE clients wanted to test this market before diving in deep.

Safe to say it’s time to dominate.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@theFreedomVA Yeah you can learn a lot about a local market with a few hundred bucks.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@MattSilvz Vast majority of our clients do foundation repair, waterproofing , concrete leveling.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@Sachinpranav4 It’s easy to get home service leads for $10? Come run ads for us if that’s the case.

We have a call Friday to go over early data. Their 3 other locations typically book appts around 60-70%. Factoring in cancellations they’ll probably be in 20+ driveways on $411 spend.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@rampulla_andrew Are you running these directly from your business page on Meta?

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

I’m going to tell our clients “just think if you didn’t have to pay for materials you’d be profiting more on our leads”

I’ll report back

[Polymarket @Polymarket]

JUST IN: Anthropic says they’re highly profitable if you take out some of their biggest expenses.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@charlie__chang Why wouldn’t you include equity?

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@DannyMagazu Quickest reply to bad lead quality is “let’s audit your speed to lead”

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@GogIvanka And your hero is who? Lindsay Clancy?

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

90 Day client review call this AM:

Waterproofing client in NJ

9k in ad spend

179k in collected revenue

but facebook ads "suck"

you would be insane not to run them as a local service business

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

Just had a client of over a year tell me he hired our competitor to “test” a new market.

Same pricing. Ads that look almost identical to ours. Same niches. ( i almost wonder if a former employee we parted ways with works with them now )

Then he said: “You guys are way better. We’re getting a 25x ROAS with you so it’s not even close.”

Asked why he didn’t just have us expand first.

“Curiosity. Seeing if he can do better.”

Saturated agency market. Everyone’s throwing offers. Even when you’re actually killing it, some owners still want to poke the other option.

He ended the call with: “Give me an hour. I want to give you guys a video testimonial.”

Results still win. Curiosity just delays the obvious.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

“This is terrifying”

These posts to promote your app has gotten way out of control. There’s literally nothing terrifying about it.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

I truly don’t think there’s a better marketing avenue right now for a local small business.

Decent creatives and a strategy to qualify leads will print money on Facebook right now.

[Gary Vaynerchuk @garyvee]

Local business owners, I have two words: Facebook ads

If you're a local business, a dry cleaner, a a barber, a restaurant, my favorite thing in the world right now is Facebook ads in a 10-mile radius.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@danielfazio Our guarantee comes with a lot of stipulations. We normally down sell that offer on the call by just showing a bunch of recent client results.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@elonmusk @hilbertspaess Says we'll be dead by then

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

If it's going to kill us all, sounds like you better be good at prompting your executioner

[Jacob Coxon @hilbertspaess]

I resigned from Anthropic today. I spent the last three years doing pretraining research at both OpenAI and Anthropic. Neither company is acting responsibly. They are racing straight to self-improving superintelligence and gambling with our lives. More thoughts below.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

@irentdumpsters Agreed. Very important to permanently own space on Google Maps.

However, paid ads can generate 5-10 leads a few hours after launch. Whereas with organic it can take a while.

Combining both is when things accelerate.

[Sean Flynn | Meta Ads for Contractors @SeanFlynn412]

We generated 9 pre-qualified leads today for a client.

Our internal notification system shows there has been no action taken on any of them.

Most local contractors don’t have a system in place to contact leads after hours, on weekends, or on holidays.

Big miss