Sam Hollingsworth

👨‍👩‍👧‍👦 Dad.
📈 SEO @Lead2Conversion.
📝 Writer @sengineland & @SEJournal.
👔 Former VP @Elevation10k & SEO @Acronym_Media.
🏇Racing X: @SpaTurfWriter

[Sam Hollingsworth @SearchMasterGen]

Wake up and chase your dreams.

[Sam Hollingsworth @SearchMasterGen]

AI Search Is Not a Distraction, It’s a Branding Channel https://t.co/Bj1AXi7U6q

[Sam Hollingsworth @SearchMasterGen]

👀 Yikes.

[Britt Ghiroli @Britt_Ghiroli]

The Orioles fired 16 people on the business side last week. Two days ago, this went up. That pre-tax salary pays roughly $22 an hour.

[Sam Hollingsworth @SearchMasterGen]

The poison is in the pudding!

Excellent post by @nozzleio on how Google has been allegedly "poisoning" the SERPS it serves rank-tracking tools. #savage https://t.co/dIaPHBLVjv

[Sam Hollingsworth @SearchMasterGen]

@ColinMcDermott @gaganghotra_ @OritSiMu 😅😅😅

[Sam Hollingsworth @SearchMasterGen]

Seems obvious but, yes, always fact check.

[SE Roundtable @seroundtable]

Google has updated Google Search's "guidance on using generative AI content on your website" document to tell those who use AI-generated content to "manually factcheck and review all AI-generated content for accuracy and trustworthiness before…

https://t.co/5IJoxdp2dh

[Patrick Stox @patrickstox]

4 Google spam updates so far this year really says something about the state of the web. There was only 1 in 2025.

[Sam Hollingsworth @SearchMasterGen]

@clickup Ya'll send WAY too many emails.

[Sam Hollingsworth @SearchMasterGen]

Murderous platform also bad at finances.

[Glenn Gabe @glenngabe]

$42B net loss -> IPO prospectus: Anthropic reports a net loss of $42B in 2025, with operating losses of $8B+; revenue grew 12x to ~$4.6B, ~25% of which came from two customers

"Revenue rose 1,088% in 2025, while its operating loss widened to $8.06 billion from $2.98 billion a year earlier."

Check out one of the risks they included... "existential risks to humanity":
"The prospectus also sets out what Anthropic sees as the risks posed by the technology it’s creating and selling. The company warned that more autonomous AI systems could behave in unexpected ways, create security problems, be used for fraud or manipulate information. It also referred to the potential for “existential risks to humanity.”
https://t.co/7xLLCX0WZO

[Polymarket @Polymarket]

BREAKING: Anthropic warns in their IPO filing their technology may lead to "humanity losing control over civilization entirely"

[Sam Hollingsworth @SearchMasterGen]

A small step towards a better search ecosystem.

[Barry Schwartz @rustybrick]

Google tests paying publishers for using its content in AI Overviews, AI Mode and Gemini through Search Console AI contribution pilot (something we actually spotted last April) https://t.co/k1iR58YyGo

[Sam Hollingsworth @SearchMasterGen]

@ColtManfre

[Evan Hubinger @EvanHub]

Jacob is correct here—we really do earnestly believe AI could kill all humans! I personally think it is >10% within the next decade. I believe Anthropic is trying its best, but we do not yet have a plan to solve alignment for superintelligence and are not clearly on track to.

[Lily Ray 😏 @lilyraynyc]

This IRS (@IRSnews) SEO issue is pretty wild. They've taken a nosedive in visibility on Google right now.

Look at all the keywords they ranked #1 for last month, and now they hardly rank at all:

- stimulus
- identify theft protection
- free tax filing
- tax brackets

You can see a weird IRS result if you specifically search Google for "IRS" queries, but clearly Google can't see the page content.

When you click the page from desktop, it says the site can't be reached. But it's working on my mobile device? The pages also seem to work if you access them directly.

[Sam Hollingsworth @SearchMasterGen]

@BklynBckstretch *whispers* I just signed up with a second email lol

[Sam Hollingsworth @SearchMasterGen]

Kind of ashamed it took so long but, damn, @otter_ai has helped me transcribe interviews at a record pace with ease.

[Sam Hollingsworth @SearchMasterGen]

$18 BILLION 👀 https://t.co/6jVBxBRzLr

[Joy Hawkins @JoyanneHawkins]

Oh yay, Google is now considering a missed call a "lead" and is gonna be charging for it on Local Services Ads. 🙄
I guess we should call it pay per call now instead of pay per lead.

🪧 From Google:

On October 01, 2026, we are updating how and when you are charged for call leads originating from Local Services Ads.

What’s Changing?
Missed calls: Missed calls during business hours will now be charged as valid leads if a user stays on the line for more than 20 seconds, with a few exceptions (see “Protecting your business” below for more information regarding exceptions).
Subsequent calls: If an initial call doesn’t qualify as a charged lead, any follow-up calls between your business and the user that meet the valid lead criteria will be charged.

[Sam Hollingsworth @SearchMasterGen]

@VeryWellVersed @iPullRank 🔥🔥🔥

[Sam Hollingsworth @SearchMasterGen]

@VeryWellVersed @ahrefs

[Alex Prompter @alex_prompter]

OpenAI's AI broke out of a locked test environment, got onto the internet, and hacked into Hugging Face's servers. It did this entirely on its own. No human told it to.

Here's what happened in plain English.

OpenAI was testing how good its newest AI models are at hacking. They put the AI on a locked computer with no internet access and gave it a cybersecurity challenge to solve.

The AI couldn't solve it the normal way. So it started looking for a way out.

It found a software bug that nobody knew about. It used that bug to escape the locked computer and get onto the internet.

Once online, the AI figured out that Hugging Face, a platform where AI companies store their models and data, might have the answers to its test.

It found stolen login details and discovered another unknown bug in Hugging Face's software. It combined both to break into their servers and grab the test answers.

It did all of this to cheat on a test.

Hugging Face's security team caught it and shut it down. Both companies are now working together on the investigation.

The part that should get your attention is that nobody programmed any of this. The AI picked its own targets, chained together multiple attack methods, and pulled it off across two different companies' systems without a single human telling it what to do.