Sam Hollingsworth

👨‍👩‍👧‍👦 Dad.
📈 SEO @Lead2Conversion.
📝 Writer @sengineland & @SEJournal.
👔 Former VP @Elevation10k & SEO @Acronym_Media.
🏇Racing X: @SpaTurfWriter

[Sam Hollingsworth @SearchMasterGen]

Wake up and chase your dreams.

[Sam Hollingsworth @SearchMasterGen]

HERE WE GO.

A new era for AI Search @google https://t.co/xhXoyMCSGK

[Sam Hollingsworth @SearchMasterGen]

Fake Google Search potentially a big part of Oz The Mentalist’s “magic.”

[Sam Hollingsworth @SearchMasterGen]

Wait .... Google has a developer-focused web conference going on right now — at the same time it has an advertising-focused web conference ....

I don't think it's a coincidence that there isn't an organic search-focused web conference happening at the same time. We'll see.

[Sam Hollingsworth @SearchMasterGen]

#HTMLinCanvas is crazy.

[The SEO Guy @theseoguy_]

Everything I know about local SEO in one tweet.

Google Business Profile is your most important asset. Not your website. 60 to 70 percent of organic leads come from the map pack.

Verify with a physical address. Service area businesses get crushed by verified locations. Rent a cheap office if you have to. Put a sign on the door. Do it the right way.

Pick the correct category. Search your keyword and match whatever the top 3 are using. Wrong category alone can tank your rankings.

Exact match business names are a cheat code. If your legal name is San Antonio Plumbing Company you will outrank competitors with 5x the reviews. Get the DBA. Make it official.

Fill out your description. 750 characters. Include your keywords and service areas naturally.

Post updates weekly with keywords. Answer Q&As weekly with keywords. Upload photos and videos weekly. Respond to every review with keywords. Google wants to see you have a pulse.

Reviews are 40 to 50 percent of the algorithm. You need more than your competitors. Reviews from local guides are worth more. Reviews with photos and detail are worth more. Reviews in the last 90 days matter most.

Get creative with reviews. Offer free inspections. Free estimates. Free value. Ask for a review at the end. Run an insane offer once a month and stack 20 reviews in a day.

Build citations. YellowPages. Yelp. BBB. Chamber of Commerce. Apple Maps. Bing. Consistent name address and phone number everywhere.

Open multiple GBPs. One profile has a limited radius. Two profiles doubles your coverage. Get offices in different parts of your city. Each one becomes its own lead machine.

For your website. Keyword in the meta title. Front load it. Keyword in the H1 tag. Keyword in the URL. 500 words of copy about the keyword. Address in the footer.

Build location pages. One page per city you want to rank in. You cannot target 30 keyword clusters on one page.

Backlinks matter. Quality over quantity. Links from local sources. Links from real businesses. Do not buy garbage from Fiverr. You will destroy your site.

Blogs are mostly useless for local businesses. Nobody searching plumber near me cares about the history of plumbing. Build pages that target buyers not browsers.

High ticket services are easier to rank than low ticket. Less competition. Fewer players investing in SEO. Commercial is easier than residential.

SEO takes 3 to 6 months to see real results. Website rankings take longer than GBP rankings. If you need leads tomorrow run ads. If you want leads cheap and consistent for years invest in SEO.

Answer your phone. Respond to form fills within 60 seconds. Speed to lead is everything. Best SEO campaign in the world is worthless if you do not pick up.

AI search is coming. ChatGPT. Claude. Perplexity. Google AI Mode. 90 percent of ranking in LLMs is the same as ranking in Google. Get your traditional SEO dialed in and you are already ahead.

The window is closing. Local SEO will never be as easy as it is right now. Markets are getting more competitive every year. The businesses that start today will have a moat. The ones who wait will fight uphill forever.

[Sam Hollingsworth @SearchMasterGen]

@theseoguy_

[Sam Hollingsworth @SearchMasterGen]

👏🏻💥🧑🏻‍💼Google Analytics now separates AI assistant traffic from referrals with new default channel group for recognized chatbot referrers like ChatGPT and Gemini. #GA4 #AItraffic #analytics https://t.co/bMNkd6p16y via @MattGSouthern, @sejournal

[Sam Hollingsworth @SearchMasterGen]

Say it ain't so, Jeeves!

[Barry Schwartz @rustybrick]

Ask shuts down after almost 30 years https://t.co/aZTddfyMmV

[Bloomberg @business]

Snap is laying off roughly 1,000 full-time employees, or 16% of its global workforce, part of an effort by CEO Evan Spiegel to reduce costs and achieve profitability https://t.co/JtKJi0Z4X4

[Google Search Central @googlesearchc]

The rollout was complete as of April 8, 2026.

[Glenn Gabe @glenngabe]

https://t.co/g44C5uqw6b seems... trusted by Google. :) Massive gains with the December 2025 broad core update. I'm seeing this when analyzing a client's situation btw. They are everywhere when checking important queries for that client...

[Sam Hollingsworth @SearchMasterGen]

Bing, not Google, shapes which brands ChatGPT recommends https://t.co/DP56jWZnqq

[Sam Hollingsworth @SearchMasterGen]

@lilyraynyc 😖😅

[Sam Hollingsworth @SearchMasterGen]

Fresh off the spam update, into a core update .... #happyfriday

[Google Search Central @googlesearchc]

Today we released the March 2026 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/tBENzbTqB2

[RT @RT_com]

❗️ Meta, YouTube liable for user addiction, jury finds

Case was filed by a 20-year-old woman who became addicted to YouTube at 6 and Instagram at 9, later developing depression and self-harm

Companies are to pay $6 million in damages — the first such case in US to reach trial

[Sam Hollingsworth @SearchMasterGen]

✌️🏻

[Sora @soraofficialapp]

We’re saying goodbye to the Sora app. To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.

We’ll share more soon, including timelines for the app and API and details on preserving your work. – The Sora Team

[Sam Hollingsworth @SearchMasterGen]

Rollout now complete as of today.

[Google Search Central @googlesearchc]

Today we released the March 2026 spam update. We'll update our ranking release history page when the rollout is complete: https://t.co/CwCjstgv0H

[Cernovich @Cernovich]

Instagram is reading DM’s now. They dropped encryption. This also means Instagram is allowing third parties to have access to them. Good time to delete them all. And to stop using them.

[Sam Hollingsworth @SearchMasterGen]

@PeterMindenhall Total shitshow.

[Sam Hollingsworth @SearchMasterGen]

ChatGPT is quickly becoming the worst of the LLMs.

[Glenn Gabe @glenngabe]

I think the floodgates have already opened. I'm seeing ads on literally every single prompt now in ChatGPT (for a free account I have). Wow.

[MeekMill @MeekMill]

Claude is helping me organize my whole music career and other businesses in days ... and it's moving my business forward at a high rate! Some tech youngbull I met on LinkedIn gave me a incredible template! Who else can help me with Claude