Laura Crouse

AI Chief of Staff for CEOs
AI Employees that own Revenue, Customers, and Operations
Founder, AgentLayerOS and MondayCEOBrief

[Laura Crouse @SecondActBoss]

https://t.co/Rp8h4HYmy3

[Laura Crouse @SecondActBoss]

@victall97 So true.

[Laura Crouse @SecondActBoss]

Starting to talk to more companies preparing to onboard a new CEO this summer. They’re realizing adding an AI company brain intelligence layer now, gives the new CEO an immediate quick start.

On day 1, they can easily see WHAT is happening, WHY it’s happening, has it happened before, and what do they need to ACT on today.

[Laura Crouse @SecondActBoss]

Learn more about what make’s https://t.co/HkEjVqZofq unique.

[Laura Crouse @SecondActBoss]

Here’s what a real MorningCEOBrief sounds like — generated in real time from raw branch signals.

No dashboards. No digging. Just clarity.
This is the power of a Company Brain for multi-branch companies.

Imagine how incredible your Company Brain will be when it ingests all your emails, CSVs, Slack, Teams, meetings, and branch reports and then delivers role-specific clarity and the institutional memory to understand not just WHAT changed, but WHY.

For the complete picture and live intelligence, head straight into your Situation Room at https://t.co/SRju8Vu6wH.

Would you want this delivered to you every morning at 7am? 👇

[Laura Crouse @SecondActBoss]

@hthieblot https://t.co/HkEjVqZofq - The Company Brain for Multi-Branch Operations.

[Laura Crouse @SecondActBoss]

@rauchg https://t.co/HkEjVqZofq The Company Brain for Multi- Branch Operations.

Built with @Replit

[Laura Crouse @SecondActBoss]

https://t.co/hD4oTkYgD2

[Laura Crouse @SecondActBoss]

https://t.co/ob5sFXQer5

[Laura Crouse @SecondActBoss]

https://t.co/ob5sFXQer5

[Laura Crouse @SecondActBoss]

@Jason https://t.co/HkEjVqZofq - The Company Brain for Multi-Branch Operations

[Laura Crouse @SecondActBoss]

Had another great product demo call yesterday with a CEO who at the end of the call asked me, "Is there anything you’ve built that has been a massive failure?"

Good question.

"Yes" was my honest answer without hesitation.

I’ve built things that were too clever.

Too feature-heavy.
Too technical.
Too focused on what AI could do instead of what the customer was already trying to get done.

That’s painful to admit, but it’s true.

Early on, I would get excited about capability.

Voice AI.
Agents.
Automation.
Dashboards.
Workflows.

But capability is not the same as demand.

The customer doesn’t care that the system is powerful.

They care that the missed call gets answered.

They care that the lead gets followed up with.

They care that the CEO knows what changed across the business before walking into meetings.

That failure taught me to ask a better question:

What work is this removing from a human’s plate?

If I can’t answer that clearly, I shouldn’t build it.

That one question now acts like a filter for everything.

[Laura Crouse @SecondActBoss]

Exactly my thinking when I built MondayCEOBrief - the Company Brain for Multi-Branch Operations that sits on top of your existing systems.

Ingests data and all messy branch signals → Event Extraction Engine → Role-Specific Clarity delivered as a daily private podcast + live Situation Room for the CEO.

[Laura Crouse @SecondActBoss]

Just read the sharpest take I’ve seen on what happens when software goes headless.

a16z’s Seema Amble nails it:

“In the SaaS era, the system of record was defensible because humans lived in the interface. In the agentic era, that advantage weakens. The defensible layers shift downward into data models, permissions, workflow logic, and compliance — and upward into networks, proprietary data generation, and real-world execution.”

The UI moat is disappearing.
Muscle memory is no longer enough.
What matters now is owning the action layer, proprietary data exhaust, network coordination, and real-world execution.

That’s exactly why we built MondayCEOBrief.

We don’t replace your ERP, CRM, or branch operating systems.

We sit on top as the Company Brain - the intelligent memory and coordination layer for multi-branch companies. It automatically ingests signals from emails, CSVs, Slack, Teams, AI meeting notes and reports, then uses our unique Event Extraction Engine to surface critical events and the “why” behind them.

Through Role-Specific Clarity, it delivers focused, decision-ready intelligence directly to the CEO every morning as a private podcast brief plus real-time access to the Situation Room.

Old world → humans living in dashboards.

New world → agents + CEOs operating with real-time clarity across distributed operations.

If you run a multi-branch company (medical devices, mobility, manufacturing, distribution, logistics, franchises…) and you’re tired of chasing “what changed overnight,” let’s connect.

[Seema Amble @seema_amble]

https://t.co/o3nHSGDlUb

[Laura Crouse @SecondActBoss]

https://t.co/Rp8h4HYmy3

[Laura Crouse @SecondActBoss]

@bhalligan MondayCEOBrief - The company brain for multi- branch operations

[Laura Crouse @SecondActBoss]

@alexisohanian @jack I built the plug n play version for multi-brain operators at MondayCEOBrief(dot)com

[Laura Crouse @SecondActBoss]

Claude Is Powerful.
But Small Businesses Still Need the Work Installed.

A toggle can start the work.

But most SMBs still need help deciding what to automate, connecting the right tools, setting the rules, training the workflow, monitoring failures, and improving the system over time.

That is where @AgentLayerOS comes in.

[TechCrunch @TechCrunch]

Anthropic courts a new kind of customer: small business owners https://t.co/WHeGtnJdmJ

[Laura Crouse @SecondActBoss]

I wish I had known that being a solo founder in the AI era is less about having all the answers and more about having the right taste.

Taste in problems.
Taste in workflows.
Taste in what people actually need.
Taste in what not to build.

I used to think building software meant I needed a technical cofounder, a dev team, funding, and a big roadmap.

Now I think the founder’s job is different.

The founder has to see the work clearly.

Where is the drag?
Where is the revenue leaking?
Where is the business depending too much on human memory?
Where are people quietly compensating for broken systems?

Once you can see that, AI tools let you build much faster than before.

But speed cuts both ways.

You can build the wrong thing very quickly.

So the real skill is not just building.

It’s knowing what deserves to exist.

That took me a while to learn.

[Laura Crouse @SecondActBoss]

@Replit It was a long day of building for sure 🎂