Secret Powers

A boutique creative agency for games.
Powerfully human. Seriously fun.

[Secret Powers @Secret_Powers]

✨ New year, new reel ✨

[Secret Powers @Secret_Powers]

We created in-game screens for @MarvelGames Deadpool VR, and our Senior Motion Designer @3rianmurray went through hell and back to find them.

[Secret Powers @Secret_Powers]

Part 2

[Secret Powers @Secret_Powers]

We love a well-executed shenanigan at Secret Powers. Here are some of our favorite April Fool’s pranks we’ve pulled with our clients.

[Secret Powers @Secret_Powers]

The idea had legs so we kept running. 👟

When gaming audiences celebrate your marketing instead of skipping it, everyone wins. For King Donny, the @sonic_hedgehog community spoke across 1,193 comments on YouTube and Instagram:

'THIS IS CINEMA'
'Give the marketing team a raise'
'If ads were like this, I'd never skip them'

The Sonic team saw what was happening and did what the Sonic community has always loved them for: they listened. They gave fans more King Donny for their Black Friday and holiday campaigns.

One '90s throwback car dealership commercial became what we now affectionately refer to as the King Donny Cinematic Universe. A favorite project of 2025.

[Secret Powers @Secret_Powers]

Choose your story 📖
Launch trailer for @RGGStudio's Yakuza Kiwami 3 and Dark Ties

[Secret Powers @Secret_Powers]

Double the fun, double the chaos. 💥
We channeled the grit (and the humor) from the Yakuza series for this grindhouse-inspired Double Feature trailer for @RGGStudio's Yakuza Kiwami 3 and Dark Ties, featuring a voiceover from @JustChrisSabat.

[Secret Powers @Secret_Powers]

Love is in the air 💘 Here's a look back at some past Valentine's shenanigans we've gotten up to with (and for) our clients.

[Secret Powers @Secret_Powers]

Our Head of Production Amanda went to @pax Unplugged earlier this month and had a suspicious amount of fun. Dates for 2026 have been announced if you’re feeling inspired. 🎲

[Secret Powers @Secret_Powers]

Behind the scenes (of every door SungWon kicks open) there's a whole crew making the impossible look easy (especially when that crew has Ben Davis and Chris Rodriguez at the helm).

It also helps when your cast is @ProZD and @CoryJPhillips, and knows Yakuza inside and out.

The “Yakuza Is Calling” franchise sale ad came together through a close collaboration with our friends at @SEGA and @RGGStudio — dream partners at every turn.

Thanks to everyone involved for a fantastic collaboration!

[Secret Powers @Secret_Powers]

Just another day in the o̵f̵f̵i̵c̵e̵ CrossWorlds 🍗

[Sonic the Hedgehog @sonic_hedgehog]

The Car-nu-copia of Sales Event is happening now at King Donny Auto Group!

Speed into savings with up to 30% off of Sonic Racing: CrossWorlds on select platforms!

[Secret Powers @Secret_Powers]

We had the pleasure of being at @gallerynucleus with @monomipark celebrating 10 years of @slimerancher! If you're in the SoCal area, THE ART OF SLIME RANCHER exhibit is open until November 23rd - check it out, you won't be disappointed!

[Secret Powers @Secret_Powers]

Behind every door SungWon kicks open, there’s a whole crew making the impossible look easy (especially when that crew has Ben Davis and Chris Rodriguez at the helm).

The “Yakuza Is Calling” franchise sale ad came together through a close collaboration with our friends at @SEGA and @RGGStudio – dream partners at every turn.

It also helps when your cast is @ProZD and @CoryJPhillips, and knows Yakuza inside and out.

Thanks to everyone involved for a fantastic collaboration!

[Secret Powers @Secret_Powers]

You know what's really scary? 🫣 Not having a producer on your team. 😱 "The first time I made the decision to hire a full-time producer, that was a turning point in my business." Amanda and Jay discuss why producers are VITAL to the health of your creative studio.

[Secret Powers @Secret_Powers]

Thrilled to share that we won gold (twice!) in the 2025 @daveyawards for our slightly unhinged social videos for Like a Dragon: Pirate Yakuza in Hawaii and Sonic x Shadow Generations 🎉

[Secret Powers @Secret_Powers]

We've had a lot of fun with @play_pso2 over the years - from starting cults to deep frying memes, here's our Art Director @Dr_Truelove64 to talk about his first baby and one of his favorite projects ever.

[Secret Powers @Secret_Powers]

@SEGAInforment 🐟🐟🐟

[Secret Powers @Secret_Powers]

@AngryBananas Definitely a favorite for us at SP! 👏🏻