Saumya Garg

Entrepreneur | Parent | Problem Solver | Strategist | Innovation Enthusiast

[Saumya Garg @SeekerSaumya]

The week in NFTs: Super Bowl tickets, John Legend's OurSong, The Walking Dead and more #NewsBreak #NFT #cryptocurrency https://t.co/pD9SmZXpfL

[Saumya Garg @SeekerSaumya]

Tried writing something outside my comfort zone. Tell me what you think?
2022 Plant-based Products to look out for #NewsBreak #vegan #plantbased https://t.co/B0pQFSexvG

[Saumya Garg @SeekerSaumya]

The first question I ask whenever I write a piece of content is - Who’s my target audience?

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” - Nelson Mandela

[Saumya Garg @SeekerSaumya]

Friday night food for thought - Are you ‘doing the right things’ or ‘doing things right’? 🤔🤔

[Saumya Garg @SeekerSaumya]

“There is only one valid definition of business purpose: to create a customer… Therefore, any business enterprise has two—and only two—basic functions: marketing and innovation.”
Peter Drucker

[Saumya Garg @SeekerSaumya]

When you open a website on your phone and the first thing you read is “Responsive web design…” and you can’t read further because the next two lines overlap 🤦🏽‍♀️🤦🏽‍♀️

[Nathan Allebach @nathanallebach]

it’s crazy how useless most marketing resources are. like you’ll see an article headline that promises something and by the end realize you just read a bunch of anecdotes and fluff

[Saumya Garg @SeekerSaumya]

The most important thing to remember before you create that piece of content today - Be Authentic!

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Here are 20 subject line formats that you can swipe:

👇👇👇

[Simran Doshi @Simran_Doshi]

Before starting to write the article, send that outline to your client — with tentative points you’re thinking to cover.

The client can review it quickly, add their points, and tell whether a point needs to change.

You save time of writing and deliver efficient work in one go!

[Amy Woods - Content 10x 🎬🎤 @content10x]

6. Prepare for the metaverse ∞

The metaverse is coming and it will completely change content marketing. What can you do right now? For more people not a lot, except keep an ear to the ground, stay informed and be curious.

[Kaleigh Moore @kaleighf]

Less marketing. More storytelling.

Would love to see brands put out more people-centric content in 2022 with less of a sales/educational/SEO focus.

Put names and faces to the company.
Tell us about what's hard.
Tell us about big wins.
Make us understand the day to day.

[Saumya Garg @SeekerSaumya]

@soundslikecanoe I think you should mention Nickstop(TM) technology on your landing page since that’s your USP. I shouldn’t have to ‘look for’ what’s unique about the product.

[Saumya Garg @SeekerSaumya]

Want to use the power of content for marketing your services?

3 things you can do right away:
- Short explainer videos
- Case studies
- Blog

[Saumya Garg @SeekerSaumya]

The best tool for decision making!

Pick any two:
⏳ Time
💰 Cost
👍🏽 Quality

Stop expecting for all three and stop trying to achieve all three.

Fast and economical ain’t good.
Fast and good ain’t cheap.
Economical and high quality takes time.

Learn to make the trade off.

[Komal Ahuja @Komallahuja]

Cold outreach pro tip: don’t start the conversation by asking a question, but stating a common touch point.

Talk about their recent tweet, newsletter, blog post—heck, even a word in their bio.

It shows you acknowledge them & have personalised your msg.

Goes a long way!

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Copywriting tip:

Relate to your customers more.

Use expressions like:

- “I understand”
- “I know the feeling”
- “We’ve all been there”

The more you show them that you understand their pain,

The more rapport you’ll create,

The more likely you are to get the sale.

[Zain Kahn @heykahn]

Persuasion, decision-making and storytelling are the most valuable meta-skills because they multiply the value of any other skill by several orders of magnitude.

[Saumya Garg @SeekerSaumya]

Don’t confuse advertising with content marketing. The former drives sales and the latter builds relationships.

Use your content to position your brand and enhance customer loyalty.

Most importantly - use effective tools to track the performance of your content.

[Saumya Garg @SeekerSaumya]

@VaibhavSisinty Corporate attitude: I know how to do this, but it ain’t part of my job.
Startup attitude: I have no clue how to do this. Bring it on!