Mouad Zaitouni

Scaling Ecom Brands with Email Marketing | Book a call to claim your FREE Converting Pop Up + Audit 👇🏼

[Mouad Zaitouni @SendLyst]

Helped Sunlyte make more money from email by fixing the way they used Klaviyo.

Better flows. Better campaigns. Better revenue from the traffic they already had.

If you want the same for your ecom brand, DM me or book a call.

[Mouad Zaitouni @SendLyst]

@ArbMails Let’s goo

[Mouad Zaitouni @SendLyst]

@ArbMails My G

[Mouad Zaitouni @SendLyst]

3 weeks with a new client

Flows only been live for 2 weeks

Haven't even touched campaigns yet

And the revenue is already there

3 more weeks and this account takes off inshallah 🚀

[Mouad Zaitouni @SendLyst]

@carrie_c65903 Thnks, appreciate it

[Mouad Zaitouni @SendLyst]

@halalmails Allahoma barik

[Mouad Zaitouni @SendLyst]

@ArbMails Eid mubarak brother!

[Mouad Zaitouni @SendLyst]

@ArbMails Common W

[Mouad Zaitouni @SendLyst]

Quick redesign. Big difference.

[Mouad Zaitouni @SendLyst]

@ArbMails W email design

[Mouad Zaitouni @SendLyst]

@halalmails Sent

[Mouad Zaitouni @SendLyst]

I made this complete popup playbook to help ecom brands triple their list growth and email revenue

Inside:

20 popup examples
step-by-step setup
10 common mistakes
advanced A/B tests
and more

Like + Comment “POPUP” and I’ll send it over

(Follow so I can DM)

[Mouad Zaitouni @SendLyst]

@ArbMails Sent

[Mouad Zaitouni @SendLyst]

@MagnusVigso W

[Mouad Zaitouni @SendLyst]

@MagnusVigso @nivholls Moggers

[Mouad Zaitouni @SendLyst]

Had a call with an ecom founder yesterday.

Asked him if he had abandonment emails set up.

He said yes.

Then I asked how many.

He said 2.

Abandoned checkout and abandoned cart.

That’s where most brands stop.

But there are 4 abandonment flows you should be having :

abandoned checkout
abandoned cart
Browse abandonment
Site abandonment

People think abandonment emails only mean someone almost bought.

But not everyone gets that far.

Some people only browse.
Some only visit the site.
Some add to cart.
Some reach checkout.

All of them showed intent.

So why only follow up with 1 or 2 of them?

Cover the full abandonment journey.

[Mouad Zaitouni @SendLyst]

@ArbMails Common Ayoub W

[Mouad Zaitouni @SendLyst]

@SaucySOFR first months feel awkward, then the relationships start doing the work

[Mouad Zaitouni @SendLyst]

@antoinesupply fulfillment is where people find out if the brand is actually good

[Mouad Zaitouni @SendLyst]

@MagnusVigso About to begin my unemployment arc

[Mouad Zaitouni @SendLyst]

If I had to build an email system for an ecom brand from scratch, this is the exact order I’d focus on:

1- FOUNDATION:

Branded sending domain, SPF / DKIM / DMARC, deliverability setup first

2- LIST GROWTH:

Popups, quizzes, mystery discounts, spin-to-win, choosing the right incentive for the brand

3- FLOWS:

Welcome flow, abandoned cart, browse abandonment, post-purchase, winback
(Flows usually outperform campaigns.)

4-CAMPAIGNS:

3–4 campaigns/week, 60% value, 40% promotion

5- OPTIMIZATION:

A/B testing subject lines, offers, hooks, creative angles, send times

Most brands skip straight to campaigns, but the brands that are actually printing money from email usually nail all of these basics in the right order.