Sensor Tower (formerly data.ai)

is now part of Sensor Tower!

[Sensor Tower (formerly data.ai) @SensorTower]

Upvotes, karma, and fighting in the comments: we're talking about @Reddit, Inc. Read our Advertiser's Guide to the platform here: https://t.co/MHrj8dm9cZ

𝗔 𝗽𝗲𝗲𝗸 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴:

🚗 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: Reddit is the 4th most-visited website of 2026 so far; r/NBA is the top subreddit with 65.9M visits (Jan–June 2026), more than half of https://t.co/RPs5DRNs5t's own 113M visits over the same period.

🚺 ��𝗲𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: Reddit's app audience is 64% male; users under 45 make up 89% of the app audience; 25-34 year-olds are the largest segment (45%) and show the biggest gender gap (women trail by 12+ ppts).

🧑‍🤝‍🧑 𝗢𝘃𝗲𝗿𝗶𝗻𝗱𝗲𝘅𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀: LGBTQ Daters are 2.07x more likely than average to use Reddit's app, followed by PC Gamers (1.83x), Fine Diners (1.83x), Digital Daters (1.81x), Fast Foodies (1.79x), and Moviegoers (1.76x).

#Reddit #WebAnalytics #digitaladspend https://t.co/Bm2S3KdN42

[Sensor Tower (formerly data.ai) @SensorTower]

The AI era is here, and we understood the assignment. Introducing Sense AI.

Our newest AI functionality allows customers to quickly gain detailed analysis for questions on digital advertising, app performance, and web insights from data within their applicable subscription.

Sense AI is your newest, best data friend...and you can talk to it as such. Natural language prompts allow Sense AI to call up the proper product and build a report in seconds with an executive summary, key insights, charts, and source citations.

If AI is the future of data, Sensor Tower's Sense AI is your Delorean.

Want to learn more about our newest AI tools including our just-released MCP server? Click here 👉 https://t.co/vXtvbTOTd0

[Sensor Tower (formerly data.ai) @SensorTower]

We’re bringing ‘final boss-level’ insights for our newest report, the H1 2026 Gaming Digital Market Index.

🔗 Download it here 👉 https://t.co/fM4CM9w74F

This 40+ page report is packed with dynamic, interactive charts on the latest gaming trends across mobile, PC, console, web, and digital advertising. 

While mobile gaming IAP revenue and downloads have dropped -2% ($40B) and -12% (23B), respectively, between H1 ‘25 and H1 ‘26, there’s been an +8% increase in gaming digital ad spend and +14% increase in gaming digital ad impressions as games try to acquire new players and retain their current ones.

Here’s a sneak peek at our exclusive report:

💸 Global Mobile Gaming IAP Revenue hit $40B - a 2% decline PoP between H1 ‘25 and H1 ‘26

📈 Gaming Digital Ad Impressions hit 1.4 trillion while gaming digital ad spend hit $7B - up 14% and 8%, respectively, across 41 markets and 18 channels, PoP

👾 AppLovin and AdMob control 65% of gaming ad revenue - up from 61% at the start of the year

📺 YouTube led global markets with 27% channel share with local mixes diverging sharply across other channels

👑 Honor of Kings reclaimed the #1 ranking by mobile IAP revenue after being dethroned by MonopolyGo! And Last War Survival

AND MUCH MORE!

It’s only the first half of the year, but we’ve got the full gaming story. This report is the summer sidequest you’ve been looking for. Download with the link above!

#gaming #mobilegames #digitaladvertisinginsights #competitiveinsights #pc #console #web

[Sensor Tower (formerly data.ai) @SensorTower]

Three of the top four movie ticket apps hit double-digit percentage increases in MAUs PoP between H1 '25 to H1 '26.

Once considered a meme stock after falling attendance and revenue from the covid-19 epidemic, @AMCTheatres has been slowly making its way back, with a record breaking 2026, thanks to box-office momentum and must-see movies on the big screen - leading to a 27% surge in its stock price last week.

@Cinemark, the AMC App, and @RegalMovies MAUs all soared in the first half of this year, hitting +20%, +14.6%, and +10.2%, respectively, compared to the first half of 2025. @Fandango lagged well behind in engagement and MAU growth.

This correlates to a major rebound in the beginning of summer, driven by films like #SuperMarioGalaxy, #Michael, and #ToyStory5, all grossing over or near $1B, with #TheDevilWearsPrada and #ProjectHailMary surpassing $680M+ each.

As the Odyssey premiered this past weekend, and #Spiderman on it's heals, App engagement could hit all-time highs as well. And, has anyone seen that #AvengersDoomsday trailer? Buying our tickets now 🎟️

[Sensor Tower (formerly data.ai) @SensorTower]

A deep-dive into @DeepSeek_ai as our VP of insights, Seema Shah, stopped by @BloombergRadio yesterday to talk about all things AI including @Claudeai, @Geminiapp, and @ChatGPTapp.

With all of our data in the news, we may need to create an AI Seema just to keep up with media appearances - until then, you're getting the real deal. Check out the full segment below!

#AI #AIInsights #CompetitiveInsights #MobileAppInsights

[Sensor Tower (formerly data.ai) @SensorTower]

If you've been following the #WorldCup2026 then you know two titans, Spain and Argentina, are facing off on Sunday in the championship match. But the top 3 major sportswear brands might be taking home a trophy of their own after the final whistle.

Get all your World Cup advertising insights here 👉 https://t.co/P94F0gSy5S

With @adidas sponsoring 14 teams, including both finalists, @Nike outfitting 12 teams, and @Puma supplying 11, fans have flocked to stadiums wearing official jerseys of their favorite clubs - and the brands have been active with ad spend since the tournament began.

Adidas poured the most money into digital marketing with a 48.5% jump in ad spend in June, compared to April and May combined, utilizing a massive ad campaign featuring Timothée Chalamet, (a youthful) David Beckham, Jude Bellingham, Lamine Yamal, Messi, and other soccer stars. Their top channel was @Instagram with 26%, and 18.8% on #OTT.

Nike similarly ran their own soccer-driven campaign starring the likes of Kylian Mbappé, Vinícius Júnior, Erling Haaland, Ronaldo, and even Kim Kardashian. Their top channels varied from #LinearTV at 23.8%, Instagram at 21.3%, 16.8% on Facebook, and 11.2% ad spend on @YouTube.

Puma opted for little soccer-geared ad spend or dedicated campaigns, instead rolling out static ads with players in their sponsorship deals, like Portugal's Diogo Dalot, and The US' Christian Pulisic, focusing 93.8% on Meta's Instagram and @Facebook.

Regardless who raises the trophy, each of these brands have benefitted from their logos on the field, with early returns favoring Adidas share of national team jersey's averaging 58% over the first 3 weeks of June, with Nike at 36%.

So, who are you rooting for in the finals? Are you going to be wearing your team jersey? I think we know the answer to that.

[Sensor Tower (formerly data.ai) @SensorTower]

🍿 Get your popcorn ready. @Letterboxd is on everyone’s must watch list this week as acquisition talks swirl around the social network-based #movie app.

Companies like @Netflix, @SonyPictures, @Paramountco, and multiple VC’s are all in the mix, looking to gain access to audience data on viewing habits, preferences, physical production, and competing catalogs.  

Our data shows that while revenue has been fairly flat, DAUs have steadily increased over the last 12 months with +17.5% increase between Jan 1, 2026 – July 11th, vs. the previous 6 months.

Letterboxd largest spike in downloads, DAUs, and revenue came in December when the company rolled out their Video Store feature on Dec. 10th, allowing users to rent hard-to-find indie movies. The increases continued through the end of the month with their popular “Letterboxd wrapped” promotion (similar to Spotify) leading to a +85.4% jump in revenue, +113% jump in absolute downloads, and +8.8% increase in DAUs from November to December.

Similarly, website True Audience jumped +20.3% between October, 2025 and January, 2026 coinciding with a strong increase in ad spend, which soared 254% between October and November – all strong signals of user grown and engagement for companies looking to acquire the app.

Sensor Tower has been critical in helping our customers research and analyze the data they need to make their most important finance and marketing decisions. We can do the same for you. Find out how 👉 https://t.co/fiRIfwlzCw

#MobileAppInsights #DigitalAdvertisingInsights #CompetitiveInsights #signals #acquisitions

[Sensor Tower (formerly data.ai) @SensorTower]

𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲: 𝗧𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲 looks at the digital economy underpinning the sports landscape: https://t.co/HDja29G8qg 🏀 🏆

From the World Cup to the @New York Knicks' historic NBA championship, the live sports craze has been utterly inescapable this summer — and we're unpacking all of it. Dive deep into mobile app performance, web behavior, advertising strategy, fan engagement, wagering, and sports gaming in this exclusive 50+ page report. 

#WorldCup2026 #NBA #MarketInsights

[Sensor Tower (formerly data.ai) @SensorTower]

AI is changing how businesses operate, allowing them to find new ways to work smarter, not harder - and we're here for it. Introducing the Sensor Tower MCP Server!

Read the blog 👉 https://t.co/cCarFye0F3

The MCP (Model Context Protocol) is a bridge, or plug-in that allows Sensor Tower subscribers to directly connect their companies' AI tool, like Claude or ChatGPT, to Sensor Tower's Advertising and App Performance Insights (with additional datasets rolling out soon). This is another tool in your arsenal, meant to make it easier to interact with, run analysis, and collect the data and insights you need.

TL;DR - you ask a question and get a coherent, easily digestible response, colored with detail and explanation that highlights why the insight is relevant and useful.

Want to learn more, including guidelines, additional features, and best prompts to use? Check out the blog above!

#MCPServer #MCP #CompetitiveInsights

[Sensor Tower (formerly data.ai) @SensorTower]

Streaming apps are scoring big in DAUs, downloads, and sheer excitement with live sporting events.

Read the blog here 👉 https://t.co/f39ORhDhqX

Admittedly, we don't measure "sheer excitement," but prove us wrong. With #WorldCup fever spreading across the globe, @FOXSports saw DAUs jump over 1,900% between June 7th and 14th with the start of the group rounds. Similarly, @peacock which airs the games in Spanish through Telemundo, saw a 53.8% increase in DAUs between May and June, aided by its live coverage of the US Open Golf Championship - a spike topped only by the Super Bowl in February.

@paramountplus claimed its highest DAU spike YTD on June 15th with the live UFC Freedom 250 match, earning a massive jump in downloads of +427% WoW, while @AppleTV took its live sports event coverage to the grid, acquiring the rights to the 2026 F1 season.

And though @Netflix, not so long ago, expressly stated they had no interest in live sports, that tune has changed with one-off NFL games and live sporting events like the @ufc Rhonda Rousey fight in May.

Don't sit on the bench. Read our blog with the link above ⬆️

And if you want more sports insights, be on the lookout for our new report dropping next week: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲: 𝗧𝗵𝗲 𝟮𝟬𝟮𝟲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁.

#StreamingApps #LiveSports #MobileAppInsights #WorldCup2026 #AudienceInsights

[Sensor Tower (formerly data.ai) @SensorTower]

Our State of AI Report 2026 is still making waves as @OpenAI releases it's newest model, ChatGPT 5.6. With it's IPO on the horizon, @CNBC dug into the report to show how Open AI's market share has slipped to 40% and how it's Average Monthly Revenue per User (ARPU) fairs against @claudeai #Grock and @perplexity_ai.

Check out the full segment below! And, if you still haven't downloaded our full State of AI Report (we're not totally sure how that's possible), you can find it here 👉 https://t.co/7JqqPNx9My

[Sensor Tower (formerly data.ai) @SensorTower]

🫶 The love just keeps growing for the hit reality show Love Island as the June premier of season 8 produced record MAUs for the Love Island USA mobile app.

Global app downloads in June soared more than 45x MoM, hitting a peak of more than 9.2M, and in fact doubled YoY, increasing 132%. That's a leap of more than 10x compared to the season 6 premier in 2024, and 17x compared to the 5th season premier in 2023.

So, who will win season 8? Our money is on Trinity and Bryce. (In truth, we just googled that. We're not sure who they are, but the internet is never wrong)

#LoveIslandUSA #MobileAppInsights #CompetitiveInsights #SummerofLove

[Sensor Tower (formerly data.ai) @SensorTower]

https://t.co/n6aKAfTAxg

[Sensor Tower (formerly data.ai) @SensorTower]

🎺 We're not usually ones to toot our own horn, but when a major tech YouTuber references your report in a video talking about AI and LLMs, and gains 650+ comments from 74k+ views, we really only have one thing to say. Toot. Toot.

Thanks so much to Marton Barcza from TechAltar for his insightful point of view, weaving our State of AI 2026 Report with real financials of @OpenAI and @Anthropic. Video link below! And, if you haven't downloaded our State of AI report...what are you waiting for? Link for that in the comments.

https://t.co/JQ6VpykaTt

[Sensor Tower (formerly data.ai) @SensorTower]

🎥 [VIDEO CUSTOMER STORY] @_Groww + Sensor Tower

With over 100 million downloads, Groww has become one of India's leading investment platforms. As competition in India's fintech market continues to intensify, understanding market dynamics and competitive movements have become critical to sustaining growth.

Read the full blog 👉 https://t.co/I25zgFuPVy

@SankalpRohatgi3 Head of Growth at Groww, shares how Sensor Tower's #AppPerformanceInsights and #AppAdvertisingInsights have become an essential part of Groww's growth strategy – helping the team benchmark competitors, validate market opportunities, and make smarter strategic decisions.

A big thank you to Groww and Sankalp for their continued partnership. #Fintech #CompetitveInsights #MobileAppInsights

[Sensor Tower (formerly data.ai) @SensorTower]

Do you know who's on the other end of that mouse click? Your customer journey spans web, mobile, GenAI referrals, and everything in between. Your data should too.

Want to see who's winning online, why, and how you can compete? Click here for a demo 👉 https://t.co/SPW4IjFlBd

Measure your True Audience (felines included) across:
➡️ 56 Countries
➡️ 4M+ Websites
➡️ Web Paths
➡️ Web Traffic Flows
➡️ GenAI-driven traffic

#WebInsights #CompetitiveIntelligence #MobileAppInsights #GenAITraffic

[Sensor Tower (formerly data.ai) @SensorTower]

Europe's finance app ecosystem is entering a new era of growth, AI, and the battle for retention. We collaborated with @AppsFlyer and @GoogleAds for a new report: The State of Finance for Marketers 2026 - Europe Edition.

Download the full report here ➡️ https://t.co/SbFbXk09Tz

See how brands across Europe are navigating AI, the latest trends, and competitive positioning across key markets including France, UK, Germany, and Spain?

Read the report with the link above. We won't even ask for your credit card number 💳

[Sensor Tower (formerly data.ai) @SensorTower]

The LLM battle for users is global. While @ChatGPTapp was the leading AI assistant by MAUs across most major markets, competitors have gained traction in different regions.

@GaminiApp recorded the strongest MAU growth across much of Europe, the US, Japan, and South Korea while #Doubao maintained dominance in China Mainland.

Want more AI insights? Our State of AI 2026 report is ready to download 👉 https://t.co/ilW50OsHQd

#StateofAI #AIinsights #AI #CompetitiveInsights

[Sensor Tower (formerly data.ai) @SensorTower]

@venturetwins That's just the tip of the (A)Iceberg! Read the full report here: https://t.co/fjRJCokUQ5

[Sensor Tower (formerly data.ai) @SensorTower]

Have you downloaded our State of AI 2026 Report yet? It's 🧨! But don't take our word for it. The report has already been cited in @MarketingBrew, @FastCompany, @TechCrunch, @Forbes @TechTimes_news, @SchwabNetwork, @YahooFinance @Gizmodo, and more!

Download the report ��� https://t.co/Of0Dc5duxf

Do you know what #DigitalAdvertising categories are spending, using AI-related messaging? Generative AI brands alone, featuring AI terms, jumped from 5% in 2024 to 18% in the first five months of 2026, while their share of impressions nearly quadrupled.

Financial Services, an early adopter of AI-messaging, it's has maintained its share of AI advertising spend with advertisers like @CapitalOne, #TZInsurance, and @ADP aggressively promoting AI-powered workplace financial services and workplace solutions.

Want more AI insights? Click the link above to read the report!