🚨 Google has published its official guidance on optimizing for generative AI experiences in Search, including AI Overviews and AI Mode 👇 Going through:
1. How SEO is still relevant for generative AI search:
The best practices for SEO continue to be relevant because their generative AI features on Google Search are rooted in our core Search ranking and quality systems.
2. How to Apply foundational SEO best practices to generative AI search:
** Creating valuable, non-commodity content for your audience: Providing a unique point of view, Creating non-commodity content that's helpful, reliable, and people-first, Organizing content in a way that helps your readers, adding high-quality images and video, focusing on what your users want, and avoid overdoing it.
** If you're using generative AI tools to assist in content creation, be sure that your work meets the standards of the Search Essentials and our spam policies.
** Building and maintain a clear technical structure: meeting the Search technical requirements, following crawling best practices, focusing on human readability and don't worry about perfect HTML code, if you're using JavaScript, be sure to follow JavaScript SEO best practices, providing a good page experience, reducing duplicate content.
3. Mythbusting generative AI search: what you don't need to do
Things you can ignore for Google Search:
** LLMS.txt files and other "special" markup
** "Chunking" content:
** Rewriting content just for AI systems
** Seeking inauthentic "mentions"
** Overfocusing on structured data
4. Explore agentic experiences
AI agents are autonomous systems that can perform tasks on behalf of people, such as booking a reservation or comparing product specifications, they can take many forms; for example, browser agents may access your website to gather the data they need to complete these tasks, such as analyzing visual renderings (like screenshots), inspecting the DOM structure, and interpreting the accessibility tree.
Check out the available agentic experiences and review the guide to agent-friendly website best practices recently published here: web(.)dev/articles/ai-agent-site-ux
Read the full Google guide here: developers(.)google(.)com/search/docs/fundamentals/ai-optimization-guide
PS: This is by far the most in-depth, actionable guide that Google has published so far for AI search, tackling some of the major misunderstandings and myths SEOs face in the day to day... thank you @googlesearchc team 🙌
Akshay Tritiya: A Day of Eternal Prosperity
May this sacred day bring endless success, happiness, and positivity into your life.
Wishing you and your family a blessed and joyful #AkshayTritiya 🙏
🌸✨ Ram Navami wishes from SEO Buddy! ✨🌸
May Lord Ram bless you with strength, success, and positivity in all you do. 🚩
#RamNavami#SEOBuddy#FestiveWishes
We’re at a turning point in SEO.
For decades, the playbook was simple: create great content, optimize for search, and watch the traffic roll in. A lot of successful businesses were built on that playbook. Semrush is a living example of this.
But generative AI has changed SEO forever. Here's what we’re noticing across the industry:
• Google is sending less traffic to websites as more queries are answered directly in AI Overviews
• AI chatbots like ChatGPT & Claudelargely cite big brands, making it harder for smaller sites to gain visibility
• With fewer clicks, SEO doesn’t deliver the same predictable ROI it once did
So, how do you build a successful online business when traffic sources are drying up?
Here's our analysis: https://t.co/nSgME5Sqxs.
🌸✨ Happy Holi from SEO Buddy! ✨🌸
May your rankings rise, your traffic grow, and your brand shine brighter than Holi colors! 🎨📈
Let’s add vibrant growth to your digital presence this festive season.
#HappyHoli#SEOBuddy#SEO#DigitalGrowth
Har Har Mahadev! 🔱
On this sacred night of Maha Shivratri, may Lord Shiva destroy all negativity and bless you with strength, wisdom, and peace.
May your life be filled with divine energy and inner transformation.
#MahaShivratri#HarHarMahadev#OmNamahShivaya#Blessings
🇮🇳 Happy Republic Day🇮🇳
Let’s take pride in our values and work together to build a stronger, smarter, and more digital India.
At SEObuddY, we’re committed to helping Indian brands grow, innovate, and stand tall in the digital world.
#RepublicDay#26January#ProudToBeIndian
🌼 Happy Basant Panchami! 🌼
May this vibrant festival of knowledge, creativity, and new beginnings fill your life with positivity and success.
Wishing you wisdom, prosperity, and progress.
— Team SEObuddY
#BasantPanchami#FestivalOfSpring#NewBeginnings#SEObuddY
💸 Agentic Commerce: What SEOs Need To Consider (ACP & UCP) - Excellent analysis by @alexmoss going through: How SEOs must now include the agent as an additional consideration, taking into account that AI agents don’t browse pages but instead query APIs, parse product feeds, and evaluate structured data.
Learn about:
* Areas to consider for Agentic Commerce Optimization
* https://t.co/toxTERq5bE being The Glue
* Testing The Agents
* What can you do about it now?
More! Check it out: https://t.co/evBXVuRXXB
🪁 Happy Makar Sankranti! 🌞
May this festival bring growth, positivity & new beginnings.
Let your goals—and your brand—soar high with smart SEO!
🌾 Warm wishes from SEObuddY 🚀
#MakarSankranti#SEObuddY#DigitalGrowth
A canonical URL is the preferred version of a webpage that search engines index and show in search results when multiple URLs lead to the same or very similar content.
For example, both of these URLs may display the same blog page:
• Canonical URL: https://t.co/AUOOTMcoys
• Duplicate URL: https://t.co/IJLZjGWxwV
You can guide Google’s choice by using canonical tags and other signals. If those signals conflict or Google believes a different version better serves users, it may still select a different canonical URL than the one you declared.
Learn more: https://t.co/HfaNcYuL6y.
SEO debugging isn't about guessing, it's about sequence.
Crawl → Render → Index → Rank → Click.
When performance drops, most teams fix the wrong layer. This framework shows how to isolate the real issue fast:
https://t.co/NOdJcRmTLL
Consider this your EOY gift to… future you 🎁
Most teams slow down in December. The smartest teams use the quiet to tighten their #SEO systems before Q1 chaos hits.
Here’s a high-impact, 2026-ready EOY SEO checklist you’ll thank yourself for in January 🧵
Canonical URLs are no longer optional.
They're mission-critical for technical #SEO, duplicate content, and site architecture.
Learn how to get them right (and avoid the 5 mistakes that tank your visibility):
👉 https://t.co/xMIvwTdopG
🎬🚀 That’s a wrap on 2025! This year, we launched new AI innovations in Google Ads designed to help your marketing perform like never before. Didn’t catch them all? Here are your highlights.
Read more about this year's helpful solutions → https://t.co/anYr0oQGzr
Everyone keeps asking the same question lately.
Is AI replacing experts?
After working with hundreds of creators, operators, and founders, I can tell you the truth.
AI can move fast.
But it cannot replace lived experience.
So I put together a cheatsheet that breaks it down: