Serge Danan

Fort de ses 20 ans de management de projets télécom, Serge accompagne les entreprises dans la gestion de projet complexe, en s'appuyant sur la méthodologie PMP.

[Sam Altman @sama]

@tomieinlove tens of millions of dollars well spent--you never know

[Neil Patel @neilpatel]

You’re wasting your time creating content.

If you don’t believe me just look at these two stats.

94.29% of web pages got 0 traffic from Google in the last 30 days.

And… of the 5,204,391 social media posts we analyzed over the last 30 days, 59.41% of them had no engagement.

Literally, no engagement. No likes, no comments, no shares…

Does this mean you shouldn’t create content?

No, you have to create content. Without it, it’s hard to market a brand.

But the issue isn’t content, the real issue is the type of content you are creating.

If you are going to create content, follow these 3 rules. That way, you aren’t wasting your time…

Rule #1: You have to talk about something new.

From the tests we ran on our own websites, every time we blog about something new that others haven’t really talked much about, the post on average gets 104% more visitors.

Plus, we send out email blasts every time we release a new post. And the emails that talk about new topics have a higher open rate on average by 43.09%.

Rule #2: Don’t create content for the sake of creating it.

When we do marketing for companies we tend to delete a lot of their content.

Most people don’t realize this but having bad content on your site can decrease your overall site’s traffic.

On my blog, when we merged and deleted 12% of our content, we saw an increase in organic search traffic by 19.11%.

You saw that right, with less content we were able to get more traffic.

We see the same thing with social media. If you keep posting crap content, it hurts your reach and then when you post good content, very few people end up seeing it.

Rule #3: It’s all about the hook.

Even if your content is amazing, no one is guaranteed to see, watch, listen or read it.

A goldfish has an attention span of 9 seconds. Microsoft found that humans have an attention span of 8 seconds.

That's how hard it is to get people's attention.

If you can’t hook people in the first sentence or moment of your content you won’t keep them.

As David Ogilvy once said, “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

[Serge Danan @SergeDanan]

An example of great company's culture : The HubSpot Culture Code https://t.co/nGjKfFv2HJ

[Luc Bretones @bretones]

Énorme !!! 😂🤣🤣🤣

[NextGen @TheNextGenEnte2]

The NextGen Enterprise Net is kicking off 2021 with 3 Thrive In sessions!

For @cristinariesen , register here: https://t.co/FyV4iqRr3O
For @jlbenard , register here: https://t.co/x033HVFoRf
For @p_dubuc , register here: https://t.co/LErZCowfh6

[Serge Danan @SergeDanan]

«Ce n’est pas la Covid-19 qui a mis le monde à terre, mais la psychose provoquée par ce virus.»

[Joël de Rosnay @derosnayjoel]

Livre à lire absolument sur la panique liée au Covid - Quand la psychose fait dérailler le monde - Tracts https://t.co/vPwDjHUjxT

[Serge Danan @SergeDanan]

@derosnayjoel «Ce n’est pas la Covid-19 qui a mis le monde à terre, mais la psychose provoquée par ce virus.» , cela semble tellement évident. Que c'est bien de sortir de la pensée unique

[Serge Danan @SergeDanan]

@Boldarecom @pejtrick @TheNextGenEnte2 Thanks very inspiring conversation indeed

[Serge Danan @SergeDanan]

@pascaldemurger CEO de @MAIF sera speaker à @TheNextGenEnte2 sur le thème "Une raison d'être contribuant au bien commun" https://t.co/ox1uEbi6h9

#futurdutravail #thenextgenenterprise #raisondetre #reinventingorganizations #digitalWorkplace #remoteteam #hybridworkplace

[Serge Danan @SergeDanan]

@pascaldemurger CEO de @MAIF sera speaker à @TheNextGenEnte2 sur le thème "Une raison d'être contribuant au bien commun" https://t.co/ox1uEbi6h9

#futurdutravail #thenextgenenterprise #raisondetre #reinventingorganizations #digitalWorkplace #remoteteam #hybridworkplace

[Serge Danan @SergeDanan]

undefined https://t.co/ZRxpMDUqbv

[Serge Danan @SergeDanan]

@eliana_hohl co-animera un workshop à @TheNextGenEnte2

Soyez prêt à quitter ce workshop avec un nouveau cadre pour mieux comprendre et aborder le changement transformationnel et sa complexité. https://t.co/ox1uEbi6h9

#futurdutravail #thenextgenenterprise #raisondetre

[Serge Danan @SergeDanan]

Comment pouvons-nous élargir l'approche pour inclure non seulement nos équipes, mais aussi l'ensemble des communautés et l'écosystème au sens large ?

@ted_rau CEO de @Sociocracy4All sera speaker à @TheNextGenEnte2 https://t.co/ox1uEbi6h9

#futurdutravail #thenextgenenterprise

[Luc Bretones @bretones]

#JEUCONCOURS 🏆
10 exemplaires de «L'Entreprise Nouvelle Génération» co-écrit avec @ppinault & @OlivierTrannoy sont à gagner !

Pour participer, partagez cette publication
Tirage au sort le 25/11, jour de la remise des awards @TheNextGenEnte2 !

Bonne chance ! 🍀

[Serge Danan @SergeDanan]

@Lcinquin CEO de @OCTOTechnology sera speaker à @TheNextGenEnte2

Il nous parlera de "L'agilité comme levier d’organisation" https://t.co/ox1uEbi6h9

#futurdutravail #thenextgenenterprise #raisondetre #reinventingorganizations #digitalWorkplace #remoteteam #hybridworkplace

[Serge Danan @SergeDanan]

@sabouraoui sera speaker à @TheNextGenEnte2

Elle évoquera "Faire passer le changement au niveau supérieur" https://t.co/ox1uEbi6h9

Si l'appel au changement s'est intensifié, la manière dont il est réellement réalisé ne l'a pas été.

#thenextgenenterprise #raisondetre #digital

[Serge Danan @SergeDanan]

Les réunions auxquelles vous participez sont peu efficaces ?

Rendre ce temps collectif plus efficace et satisfaisant, c’est possible. https://t.co/ox1uEbi6h9

C'est le sujet de @ppinault CEO de @holaspirit à @TheNextGenEnte2

#thenextgenenterprise #raisondetre

[NextGen @TheNextGenEnte2]

Tired of classic webinars?

With our partner Virbela we welcome you on a virtual campus via your personal avatar !

The event'll be followed in this virtual world:
keynotes, workshops, collective intelligence sessions ! https://t.co/6DHXHR5Jqk

#thenextgenenterprise #futurofwork

[Serge Danan @SergeDanan]

@josdeblok CEO de @Buurtzorg sera speaker à @TheNextGenEnte2
Il nous parlera de "L'autogestion : la prochaine étape du management ?"
s'inscrire https://t.co/ox1uEbi6h9
#thenextgenenterprise #raisondetre #reinventingorganizations #digitalWorkplace #remoteteam #hybridworkplace

[Luc Bretones @bretones]

Lassé(e) des webinars ?

@TheNextGenEnte2 choisit Virbela pour humaniser son événement & ajouter la VR et la 3D à l’expérience virtuelle !

Découvrez les keynotes, workshops, séances d'intelligence collective dans ce monde virtuel https://t.co/fEcw747JpG

#thenextgenenterprise