Serisha Pillay

Adventurer 💃| Lover of food 🥗| Miss independent 💖 | Ambitious 🚀 | Travel-crazed 🌍

[Serisha Pillay @SerishaPillay2]

Incredible event @IMCConf. Definitely learned so much. Can't wait to share the insights with my team. #NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

"The language of thought is imagination." - Bernice Samuels. #NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

It's not what you say but how you say it that counts. Thanks for sharing this research insight, Bernice Samuels. #NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

"Attention is the fuel in a car and Persuasion is the ignition." - Bernice Samuels
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

In a world of hyper choice, how do we stand out as a brand? Bernice Samuels tells us how at the @IMCConf 2022.
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Love this new Nando's advert shared by Mathe Okaba to showcase the Relevance Effect.

#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

"Great relationships lead to great value for business." - Mathe Okaba
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

It's been great to see how businesses are using Tik Tok to remain relevant in the market. Thank you, Scott Thwaites!
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

LinkedIn defines Category Entry Points (CEPs) as cues that category buyers use to access their memories when faced with a buying situation and can include any internal and external cues that affect any buying situation. #NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Marketers must invest in fewer messages that achieve more reach, which starts with being more intentional about our messaging. #NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Incredible marketing nuggets from Tyrona Heath at @IMCConf:
- Win the mind to win the market
- Link messages to relevant buying decisions
- Understand Category Entry Points to get started

#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Where do people go first to find out more about a product/ service? Hint: It's not Google.

Answer: It's your memory.
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Before you enter the room, ask yourself:
- Does this align to my organisation's purpose?
- Are we being authentic & leading with empathy?
- What value is my brand bringing to the table?
Thank you for the guidance, Buli Ndlovu.
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Blown away by Buli Ndhlovu's advice on how to stay relevant:
1) Connect with your community
2) Collaborate for success
3) Exploit colliding trends
P.S. It starts by reading the room.
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

As marketers we need to learn to read the room. That means considering the Context and Culture, along with the rest of the C's: Content, Connect, Consideration and Collaboration.
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Dimensions for building a great brand. Thanks for sharing Ben Williams, presenting at the @IMCConf.
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Ben Williams takes us through the connected ecosystem of a brand. Connecting these three worlds unlock creative thinking that disrupts the brand experience.
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

1 in 7 people are neurodivergent. Clinton Middleton suggests authentically inclusive marketing is imperative for organisations. Great insights from this years @IMCConf.
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

Food for thought from Tshego Tshukutswane: 3 key shifts for creating marketing relevance:
1) Move from understanding to empathy
2) Move from a share of market to a share of life
3) Move from creating FOR to creating WITH consumers
#NedbankIMC2022 #MarketingGetsRelevant

[Serisha Pillay @SerishaPillay2]

What is Intelligent Naivety? According to @Bizcommunity, it's the questioning attitude born of applied inexperience, rather than familiarity with the category. #NedbankIMC2022 #MarketingGetsRelevant