In a recent paper with @ShacharReichman out in @MISQuarterly, we find a causal impact of online engagement on offline sales- a negative one! @mit_ide https://t.co/b45SdQ9C6g
Happy to share that our paper (with @ShacharReichman and Yael Inbar) "The Impact of Social vs. Nonsocial Referring Channels on Online News Consumption", based on a research collaboration with @csmonitor, has been accepted at Management Science.
https://t.co/glRD09dDCF