Chris Shadrick

Strategist by day. Writer by necessity.
Writing about ambition, burnout and the stories we tell ourselves.
Letters to My Younger Self ↓

[Tobias van Schneider @vanschneider]

Spoke with many friends recently, designers and engineers, all people who've been doing it for 20 years or more and had a lot of success doing it.

And they all say the same thing. The AI stuff is genuinely useful right now. It's fast and things that used to take a week take an afternoon. Things you never even attempted because there was no time, now you can just do them. It's the biggest enabler ever.

But in the same breath, every single one also says that it's the least fun they've ever had in their entire career. They also mention it makes no sense to do it the old way. They're all in.

It's a strange paradox which I feel myself. Everything is possible now and I've never cared less about any of it. Both things true at once.

Not sure if thats just the feeling of the current moment, or if I just talked to people who're tired of the computer (since all of them been doing it for a long time).

[Chris Shadrick @ShaddersChris]

I sabotage everything when it gets good and I’m tired of pretending I don’t.

Turns out my nervous system isn’t broken—it’s protecting me. Once I got that, everything changed.

Read this if you’ve ever felt insane for ruining your own life. https://t.co/ikCEy0HvEY

[TMX Newsfile @newsfile_corp]

Ammunition Appoints Chris Shadrick as Director of Strategy to Support European Growth and Global Strategic Effectiveness

Full Story: https://t.co/bw8ba7Llu8

#ammunitionteam #AMMUNITION #appointments #CHRISSHADRICK #WorldwidePartnersInc #Advertising #Building #Construction

[vas @vasuman]

The new meta for building anything in July 2025:

- Planning: Grok-4 to make TDD file
- Coding: Sonnet-4 and Gemini 2.5
- IDE: Claude Code or Cursor
- Frontend: React in Lovable
- Backend: n8n if you can’t code, Python & FastAPI if you can
- AI Orchestration: LangChain
- Database: Supabase
- Auth: Supabase Auth
- Payments: Stripe
- Hosting: Vercel
- User Analytics: Posthog
- Payment Analytics: Mixpanel

Am I missing something?

[Taelin @VictorTaelin]

so here's a challenge
I put you in a time chamber
I give you 10,000 books to read
for every word you read, I ask you to guess the next word
if you guess it right, I give you a cake
if you guess it wrong, I zap your butt
and when you're done, we start over again
and again
and again
every time you say any word that isn't in the books - I severely punish you. if you ever have a novel idea that isn't in the books - I punish you. if you ever propose a creative solution to a problem, but that solution isn't in the book... I punish you. in short, if you detour in any way or form from what's in the book, even if you're correct - I hurt you badly

and we keep doing that again, and again, and again

a century passes, and I finally set you free
you leave the chamber,
having memorized everything in the books
and traumatized of anything not in the books

I approach you
give you a hug
and whisper to you ear:
"tell me something not in the books"

[Amy Charlotte Kean @keano81]

I bet this guy is a strategist and everyone in his team hates him

[Chris Shadrick @ShaddersChris]

CAN WE JUST HAVE ONE YEAR OF NO SHIT TO DEAL WITH PLZ. https://t.co/fYdSZwfrBA

[Led By Donkeys @ByDonkeys]

Farewell Jacob Rees-Mogg 👋
[sound on]

[The Inbetweeners @InbetweenerVidz]

Waving the Tories off

#ElectionResults #GeneralElections2024 #UKElection2024
#GeneralElection2024 #GeneralElection24

[Susy Kane @kusysane]

Thick Of It level framing and we’re only on result 3

[Have I Got News For You @haveigotnews]

Exit Poll reaction: On course to lose so many seats the Conservatives might be downgraded from a party to a gathering

[Amy Charlotte Kean @keano81]

This is DEFINITELY how consumers talk about your products

[Chris Shadrick @ShaddersChris]

Stoked to be in New Orleans for #UnrealFest 2023.

[Unreal Engine @UnrealEngine]

An hour to go before the Unreal Fest livestreams.

Explore three exciting live events and choose your preferred sessions to watch online!

https://t.co/eiuEJoMeIt

#UnrealEngine

[Nathalie Vincent @awlilnatty]

HA HA HA HA HA HA HA HA THEY THINK WE STROLL IN THE DARK HA HA HA HA HA HA HA HA HA HA HA

[Collective World @acollectivewrld]

We are now a certified B Corp focused on putting people and planet, before profit.

So proud to be accepted to one of the most vital movements of our time. @BCorpUK #bcorp

[Collective World @acollectivewrld]

#BubbleBuddies take the Imax. All from the same asset. Just created in real time at our @TheMarketingSoc event.

[Collective World @acollectivewrld]

Rachel Stones from our close friends Epic Games kicking us off by laying the groundwork of what Unreal is and how the The Metaverse is Real Time 3D.

[Collective World @acollectivewrld]

Come to the Future of Digital Marketing stage for an unreal talk on Unreal Engine with Collective’s Stephane Bourez @tfm_event

[Institute of Practitioners in Advertising (IPA) @The_IPA]

Today we hosted @EpicGames & @acollectivewrld for an @UnrealEngine showcase for our agencies as part of IPA President Julian Douglas' #10xIPA Agenda.