Shane Stender

Retail, Digital and traditional media are my passion, my profession, and my expertise. Tweeting about marketing, sports, and life.

[Shane Stender @ShaneStender]

Does anyone else notice with @Uber the price changes depending on if it's personal or business selected? Business is always more. 🤔

[Shane Stender @ShaneStender]

@Avis strikes again. The drop and go is great, except they tag you for gas charges when it's clearly full and receipt is present. I've determined their software defaults to it, which seems kind of illegal. Customers have to contact cust serv to clear up. How many do that?

[Shane Stender @ShaneStender]

@flySEA Reasons = excuses! Just do better for your millions of paying customers.

[Shane Stender @ShaneStender]

@flySEA Ground traffic is tough tonight. Landed and been sitting for 50 minutes waiting for our gate. Get it together, SEA!!!

[Shane Stender @ShaneStender]

Testing @Uber pricing. 2 phones, same location, same trip, one phone (account) was quoted $30 for the trip, the other phone was quoted $24. One user is a volume Uber user, and the other is not. The higher volume user got higher price. Is anyone testing this?

[Shane Stender @ShaneStender]

Understanding the basics of #SEO writing is an essential aspect of any #ContentMarketing strategy. As with most things, when you excel at the fundamentals, you're creating a foundation of quality. Excellent tips from @Rob_Hoffman_ on best practices.

[robs old account @Rob_Hoffman_]

The top 1% of SEOs know these writing best practices...

As long as you understand the basics of SEO writing,

the articles you write will always have the quality you are looking for.

The following are the most important parts of an article:

[Shane Stender @ShaneStender]

#AI is revolutionizing Search, YouTube, and the Cloud. #Marketers and #advertisers need to monitor its impact on traffic/SEO while leveraging AI-powered ad products. @MattGSouthern https://t.co/BdeTnxWRAV

[Shane Stender @ShaneStender]

Today, consumers are tired of being constantly sold to and have developed a distrust of #influencers because of paid sponsorships. One-off influencer campaigns are a thing of the past, but a long-term influencer partnership could be most effective moving forward.

[Shane Stender @ShaneStender]

The greatest #leaders are both courageous and vulnerable. #Vulnerability is now being viewed as more of a strength than a weakness, and it requires more courage than previously thought.

[Glenn Llopis @GlennLlopis]

Are you a courageous leader?

You must be courageous to be vulnerable and you must be vulnerable to be courageous.

Courage and vulnerability are not opposing concepts, but rather two sides of the same coin, each requiring the other.

#BeABetterLeader #WednesdayMotivation

[Shane Stender @ShaneStender]

@LeboLion_SA Excellent point. Social media is more of a marathon, not a sprint. Only over time can you develop trust, credibility, and thought leadership with your target audience.

[Shane Stender @ShaneStender]

#PPC and #PaidSocial advertising have evolved. To navigate paid media, #marketers should reevaluate channel strategy, embrace audience-centric targeting, innovate with creative content, optimize for multiple bidding strategies, and leverage advanced tracking and attribution.

[Search Engine Land @sengineland]

Here’s why PPC now looks more like paid social and what it means via @navahf https://t.co/JBdmuar2jd

[Shane Stender @ShaneStender]

Which is better? #Data or #creativity? When it comes to #marketing, both are extremely valuable and neither should be ignored. True success results from how you use them.

[The Drum @TheDrum]

The art & the science to creating marketing magic in 2024 https://t.co/pQXTWGiI8i #Marketing #Advertising

[Shane Stender @ShaneStender]

I recently came across a Fortune article where Bill Gates was teasing the possibility of a 3-day workweek because of #ArtificialIntelligence. I'd have to agree with his prediction, as AI is enhancing efficiency, quality, and creativity. @analyticsinme https://t.co/NRtcGk3ki4

[Shane Stender @ShaneStender]

#Storytelling is one of the most powerful tools for capturing audience's attention and creating meaningful connections. Not only does it build relationships and differentiate your brand but it also develops trust and credibility. #DigitalMarketing https://t.co/vGUpPFOK8D

[Shane Stender @ShaneStender]

Many leaders wonder when they should #scale their company. Here are a few questions to ask: Is there enough product or service demand? Do you have the latest tech? Are your business elements working in sync? Do you have the right stakeholders? Is your profit margin stable?

[Shane Stender @ShaneStender]

More brands are teaming up with #influencers to spearhead their #SocialMedia campaigns leading up to and during the Big Game. To me, this is a genius strategy, as many influencers have followers who aren't interested in football, which will encourage them to watch.

[Ad Age @adage]

While influencers aren’t necessarily starring in #SBLVIII commercials, they are an important part of Big Game marketing strategies. https://t.co/tFRGDvaV0F

[Shane Stender @ShaneStender]

Recently, @Meta introduced new tools and updates to help protect brand #IntellectualProperty. I think this is a fantastic move, as these tools will make it easier for companies to monitor brand impersonation, prevent scams, and report IP infringement.

[Search Engine Land @sengineland]

Meta rolls out updates to improve brand safety on Facebook and Instagram via @nicola_agius https://t.co/aN1Q8YMRud

[Shane Stender @ShaneStender]

Interesting news in #sports #broadcasting! @Amazon is set to partner with #DiamondSports, the largest owner of regional sports networks, as part of a restructuring agreement to help the company emerge from #bankruptcy. https://t.co/62qatutPjr

[Shane Stender @ShaneStender]

#Data is literally behind everything that is #AI, but many companies lack extensive, high-quality data. However, #DataCollaborationPlatforms can help address data scarcity, bias, and personal data ethics challenges. @HarvardBiz https://t.co/1NSTkt3w9Q

[Shane Stender @ShaneStender]

Anyone can throw money into #advertising and see their business grow, but it's a lot harder to discover the right path to #SustainableGrowth. @Haje points out that one of the best ways to find out the best way to sell your product is by keeping an eye on how people use it.

[TechCrunch @TechCrunch]

Any growth is good, but sustainable growth is the key to success https://t.co/1QDzVKkigI