ShannonPrager

Founder @LeaditMarketing, mother, and author of Lead With Wings. She’s a creator, planner and boundary pusher and has found passion in mentoring young women.

[ShannonPrager @ShannonPrager]

Budget cuts in your B2B SaaS company due to a potential recession offer an opportunity to look at your marketing spend and be more strategic.

In my latest blog, I look at the ways smart B2B SaaS companies can reprioritize to reduce impact on the business. https://t.co/XmmsqcAdRJ

[ShannonPrager @ShannonPrager]

Losing your marketing headcount can be one of the more concerning effects of an economic downturn.

My latest blog looks at the impacts of marketing layoffs for your B2B SaaS and how you can pivot to avoid big business impacts.

https://t.co/XmmsqcAdRJ

[ShannonPrager @ShannonPrager]

An economic downturn can feel stressful in all its uncertainty. I’ve been through a few myself.

In my latest blog, I’m outlining where you might cut back and how to minimize the impact on your B2B SaaS company.

Click here to read more. https://t.co/XmmsqcAdRJ

[ShannonPrager @ShannonPrager]

It can feel impossible to keep up with the speed in which some of the fastest growing SaaS companies are rising to success.

Check out our latest blog to learn more about the SaaS secrets of these successful companies @HubSpot @Zendesk @Workday @Shopify

https://t.co/dNTYw4NH3z

[ShannonPrager @ShannonPrager]

With the new year comes a new wave of B2B SaaS startups competing for market share in incredibly crowded and competitive markets.

What are these top SaaS companies doing @HubSpot @Zendesk @Workday @Shopify better? Read our blog.

https://t.co/dNTYw4NH3z https://t.co/yYSEi5Kp0H

[ShannonPrager @ShannonPrager]

What exactly makes these SaaS companies so hot? @HubSpot @Zendesk @Workday @Shopify

How does your SaaS company differentiate between building market share? Read our latest blog to learn from the best.

https://t.co/dNTYw4NH3z

[ShannonPrager @ShannonPrager]

It’s hard to believe we’re already talking about marketing budgets and planning needs for 2023… but it’s that time of year again.

In my latest blog, I look at how B2B SaaS digital marketing is evolving and what you need to pay attention to in 2023.

#LeaditMarketing

[ShannonPrager @ShannonPrager]

The end of the year for most SaaS companies means setting growth and sales targets for the following year.

In my latest blog I talk about the B2B SaaS Marketing trends in 2023 you’ll want to pay close attention to and why.

#B2BMarketing #SaaSMarketing #SaaSMarketingMaturity

[ShannonPrager @ShannonPrager]

The strategy for building buyer interest and loyalty can change in the blink of an eye.

In my latest blog, I discuss the trends I expect to drive B2B SaaS marketing in 2023.

#B2BMarketing #SaaSMarketing #SaaSMarketingMaturity #GTM #SaaSGTM #GoToMarket #gtmstrategy

[ShannonPrager @ShannonPrager]

It’s easy to assume that there isn’t much variety in your audience personas.

But your audience has different pain points and problems, and you need to market to them with those differences in mind. https://t.co/fLI4ROsTBL

[ShannonPrager @ShannonPrager]

I see so much opportunity for B2B SaaS companies to simplify their lead generation efforts with a lead segmentation strategy.

In my latest blog, I discuss why a lead segmentation strategy is so important to drive demand for your B2B SaaS company. https://t.co/fLI4ROsTBL

[ShannonPrager @ShannonPrager]

Misalignment of sales and marketing teams often leads to a serious disconnect in demand generation efforts.

Check out my latest blog for some tips to better align your teams and build connections with your target audience. https://t.co/qqrrnHeQts

#SalesandMarketing

[ShannonPrager @ShannonPrager]

“Bennifer” isn’t the only power couple getting back together. Sales and marketing teams are aligning to build more powerful lead lifecycles. Is your B2B SaaS company up on the trend?

Learn more about the power of sales and marketing alignment. https://t.co/qqrrnHeiDU

[ShannonPrager @ShannonPrager]

Too often in B2B SaaS companies I see how sales and marketing teams become “frenemies” over the lead generation process.

In our latest blog, I talk about why that’s a huge lost opportunity to generate and convert leads faster.

#SalesandMarketing #SalesandMarketingTeam

[ShannonPrager @ShannonPrager]

It might feel tough to catch up when you’re newly out of the gate in your B2B SaaS market.

In our latest blog, get the playbook for building campaigns that don’t just help you keep up with the competition, but speed you ahead of them. https://t.co/mwxMiwMOAb

#LeaditMarketing

[ShannonPrager @ShannonPrager]

Let’s leave your competition in the dust!

In our latest blog learn how you can rev up your integrated campaign engine to connect with your target audience, plan your campaigns and drive demand to increase revenue. https://t.co/mwxMiwMOAb

#MarketingStrategy #ContentStrategy

[ShannonPrager @ShannonPrager]

I know first hand that creating content alone won’t generate growth for your B2B SaaS company.

In our latest blog I walk you through the campaign engine that will give you insight into exactly what you need to speed up your demand generation growth. https://t.co/mwxMiwMOAb

[ShannonPrager @ShannonPrager]

It's not too late to make sure your 2022 sales and marketing plan lead with customer insights! Contact us about our customer research and marketing planning process for your B2B SaaS company.

Schedule a consultation: https://t.co/8Z6nr2wl8t https://t.co/kP7aHi44lr

[ShannonPrager @ShannonPrager]

When SaaS sales and marketing are on the same team, everyone wins.

Are you putting sales and marketing to work for you? Bring your A-game with a united sales and marketing front. Check out my video to learn more https://t.co/EItDaLJUj9

#Sales #Marketing #SalesAndMarketing

[ShannonPrager @ShannonPrager]

No sales without marketing and no marketing without sales. This may seem obvious, but a surprising number of B2B SaaS organizations fail to understand the importance of these 2 teams working together.

Check out our blog for SaaS sales and marketing tips: https://t.co/tFQkZXp2OU