Shantal Alemán

@studio_latina

[Shantal Alemán @ShantalAleman]

@codyplof A SEAPORT LOCATION IN BOSTON

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

4 visuals that'll teach you more about email marketing and copywriting than any college class could:

1). 8 TYPES OF EMAILS EVERY ECOMMERCE STORE SHOULD SEND:

2). 10 COPYWRITING FRAMEWORKS TO MAKE WRITING COPY 10X EASIER:

3). 5 EMAIL MARKETING MISTAKES TO AVOID:

4). 8 QUESTIONS TO ANSWER BEFORE YOU BEGIN WRITING:

[Email Of The Day @emailoftoday]

Email Marketers,

Here are 5 segments you should use:

1) Demographics (gender, location)
2) Behavior (interactions, history)
3) Interests (hobbies, preferences)
4) Engagement (opened, clicked)
5) Purchase cycle stage (viewed, purchased)

Implement these for your store.

Win.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

7 emails every ecommerce store should send to rake in the dough:

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

I recently did an email audit for a friend's apparel company that was experiencing:

Low Open and Click-Through Rates on their email campaigns.

Here's a quick summary of my recommendations for them:

- First and foremost, your lack of strategic email segmentation is causing your subscribers to receive irrelevant content.

Over the next few months, you need to dial in the following:

- Segmentation Overhaul: Your subscribers should be segmented based on purchase history, engagement patterns, browsing behavior, and demographic data.

- Personalized Content: You need to create emails tailored to the various segments mentioned above, featuring products and offers aligned with their preferences.

- Engaging Subject Lines: You're doing very little subject line testing right now. You should A/B test your subject lines to identify patterns that resonate with your different segments.

- Bonus: Mobile Optimization: You need to work on making sure your emails are responsive and visually appealing on mobile devices, not just desktops.

Additional notes:

- Introduce a Monthly Newsletter: Featuring new arrivals, style guides, and user-generated content to keep the brand top-of-mind.

- Incorporate Seasonal Campaigns: Leveraging holidays and seasons for themed promotions.

- Send Re-Engagement Campaigns: Targeting inactive subscribers with special offers to win them back.

And from here, you can also dial in your automations.

Happy to share the advice I gave for the automations, if enough people are interested.

[Shantal Alemán @ShantalAleman]

@oliverwhudson BFCM 2023

[Shantal Alemán @ShantalAleman]

@JetBlue booking a flight & applied for the Credit card card so I can save more and it did not add it to my flight purchase?!!

[Shantal Alemán @ShantalAleman]

@jakubzenkai Send

[Jakub | DTC Email & SMS 📨 💭 @jakubzenkai]

I have a HUGE folder of 137 high-performing Review & Testimonial Emails from 7 & 8-figure eCom brands

+each email includes the subject line used

These emails made millions of $

Want them for FREE?

Retweet & comment "send" & I'll DM it to you

(MUST be following me)

[Shantal Alemán @ShantalAleman]

@wesstaa21 Bible

[Wes St. Amand @wesstaa21]

Do you want FREE access to our 20 pg TikTok Caption & Hashtag bible?

- We've got 200,000,000 views on TikTok with 0 paid spend

- How we make our brand more searchable, discoverable, & grow our brand

Want access? Like + RT + Comment 'bible' & I’ll DM it to you.

(1 day only)

[Shantal Alemán @ShantalAleman]

@DTCSummits @rhargrave15 @kaceylanier @BeautyBossTina @_ScottRoy @jakubzenkai thank you!

[Shantal Alemán @ShantalAleman]

** adds everything to my amazon cart**

[Ezra Firestone @ezrafirestone]

📚6 Business-ish Books for Digital Marketers (and Life!)

These aren’t your typical “marketing” books…

This is an eclectic list of books that shaped Molly and John’s careers and changed the way they think about work.

See their reading list at:
https://t.co/ki7YMTTKPj

[Ezra Firestone @ezrafirestone]

📚6 Business-ish Books for Digital Marketers (and Life!)

These aren’t your typical “marketing” books…

This is an eclectic list of books that shaped Molly and John’s careers and changed the way they think about work.

See their reading list at:
https://t.co/ki7YMTTKPj

[Shantal Alemán @ShantalAleman]

Day 3 & it keeps getting better! #blackfridaysummit

[Wes St. Amand @wesstaa21]

Do you want FREE access to our 50 pg TikTok Organic Bible?

- We've got 200 million views on TikTok

- It's Based on my experiences & notes I've taken from the top brands over the last 8 months

Want access? Like, Retweet, & Comment "bible" & I'll DM it to you

[Shantal Alemán @ShantalAleman]

@wesstaa21 bible!

[Shantal Alemán @ShantalAleman]

#BlackFridaySummit The free game I am talking about

[Shantal Alemán @ShantalAleman]

@_ScottRoy @DTCSummits @ezrafirestone haha! i cant keep up

[Shantal Alemán @ShantalAleman]

The #BlackFridaySummit is about to be better than my pumpkin spice latte this morning !

@DTCSummits