Share Of Voice

Integrating AI and social data to power intelligence, strategy, content creation, distribution & monetisation. Strategy and innovation is our thing.

[alex huot @alexhuot]

Map shows geo localised engagement levels of 'Olympics' in past 30 days in Italy across Meta platforms.

Audience Size in Italy: 38.3 million
Measured audience: 3.6 million
Source: @AudienseCo

[alex huot @alexhuot]

I’ve got 12K followers but just hit 1M organic views with generative AI videos. 🎥

Follower count ≠ influence.

Brands should look at reach, engagement, and storytelling power not just numbers.

That’s how you go viral. 🔥

Learn how I did it in the thread below.

[alex huot @alexhuot]

🧵I shared this music video on Threads 24 hours ago, and it’s already passed 30,000 views! 😅Threads isn’t exactly an easy platform to get engagement on.

My workflow included @higgsfield_ai here’s how I used Higgs’ new feature, #HiggsfieldPopcorn 👇

https://t.co/3yEjcPrEsl

[alex huot @alexhuot]

“I’m sorry.” 🎸 a music video about US and Canada relations.
Made with #HiggsfieldPopcorn 🍿

Workflow sample coming soon 🔊

@higgsfield_ai
@FlowbyGoogle
@Kling_ai
@OpenAI
@topazlabs
@SunoMusic
@elevenlabs

#Canada

[alex huot @alexhuot]

🧵 I’ve been wondering: do quote tweets get more traction than original posts on X?

So I analysed 1 million tweets from the Sora 2 launch. 📊

Turns out, it’s always nice when a fellow AI creator takes the top spot congrats @fAIkout 👏

Here’s a quick breakdown and something to think about if you’re using X strategically. 👇

[alex huot @alexhuot]

'Dimanche à Lausanne', or Sunday in Lausanne. 🎥

🔊🥖 Just made this French music video in Higgsfield using VEO3.1 @FlowbyGoogle

🔥VEO3.1 is a work of art. The original clip was 30 seconds but I couldn't stop.

@higgsfield_ai #VEO3
#Higgsfield

[alex huot @alexhuot]

This might be of interest to fellow @AudienseCo users who love turning data into stories - whether for B2B or B2C audiences.

1. I used Audiense's Soprism to uncover psychographic social data around the Winter Olympics in Italy.

[alex huot @alexhuot]

AI creators are often paid in credits. They struggle with engagement. When their content goes viral, the Slop Trolls always come out. This video is for them.

A melancholic 1960s–inspired music clip featuring Marilyn Monroe, Elvis Presley, William Hartnell (Doctor Who), Fidel Castro, Audrey Hepburn, Steve McQueen, and Andy Warhol.

"AI slop." If you know, you know.

Workflow: Higgsfield (Sora 2 + Kling), Suno Studio v5, Topaz, Mastered in Audacity for Free.

#Higgsfield @higgsfield_ai

[Share Of Voice @ShareofvoiceAI]

Advertising agencies are dead. RIP.

[alex huot @alexhuot]

X is still where AI launches really take off.

I tracked nearly 200,000 tweets around the @OpenAI Sora 2 release and what stood out is that users with 2K–4K followers who quoted tweets got the most engagement in the top 20.

Right now, @AstroJoeB has the most engaged post on the topic. 👇

Overall sentiment is 50% more positive than negative (excluding neutral posts), but the ones that spread the most focus on IP issues and fears about creativity being lost.

If AI companies want to win people over, they need to show the opposite that it can actually amplify creativity and generate new revenue streams.

Data by @AudienseCo

[Share Of Voice @ShareofvoiceAI]

Jane began with no university degree, dismissed by academics for naming chimpanzees instead of numbering them. But she changed everything.

“What you do makes a difference, and you have to decide what kind of difference you want to make.” – Jane Goodall
RIP.

[alex huot @alexhuot]

I’m an experienced man with diapers👶not because of my kids, but because I analyze Huggies & Pampers data thanks to @AudienseCo.

🍼 Considering the size of the problems @Pampers and @Huggies solve daily, their social media accounts should be way bigger on Insta, TikTok, and well... they have gone silent here on @X 👻

At the end of the day💡Data tells. Stories sell and in this case Diapers Smell.

📽️My AI Workflow: Higgsfield + VEO3

#Babies #Diapers #Storytelling @ShareofvoiceAI

[Share Of Voice @ShareofvoiceAI]

For anyone looking to build consistency in their AI workflow, @theworldlabs tackles one of the biggest challenges in AI storytelling.

The best part? It’s free for Beta users (for now).

A true game changer for anyone using synthetic data in marketing or communications.

[alex huot @alexhuot]

AI video using @theworldlabs release of Marble for 3D worlds. Next level scene consistency for AI film making. Workflow below.

[alex huot @alexhuot]

The Digital Olympic Twin is here. For the first time in history, athletes can market their image, likeness, and performance powered by AI, creator tools, and proprietary 3D data.

@ShareofvoiceAI

#MilanoCortina2026 #WinterOlympic #Olympics #AICoubertin

[alex huot @alexhuot]

Virtual influencers aren’t new. Back in 1985, Max Headroom all flickers, glitches and satire was billed as the first computer-generated TV presenter. Forty years later, that “gimmick” looks more like a warning shot of what is here now.

@alexmashrabov told the @FT yesterday: “The next media empire won’t be built in Hollywood or Silicon Valley but by a twenty-something with a small group of AI personalities. Individual creators with the right tools can outmanoeuvre studios, out-create agencies, and out-trend Hollywood.”

Those twenty-somethings with AI tools should be working with Olympians now. Milano Cortina 2026 won’t just be sport it’ll be the first realistic GEN AI Olympics.

Read more: https://t.co/MmijV1FPyD

Made in #Higgsfield

[Share Of Voice @ShareofvoiceAI]

As @higgsfield_ai debuts the world’s first AI K-Pop idol, they’re reimagining what it truly means to be a star. 🌟

We’re proud to be a creative partner on this cutting-edge journey into the future of entertainment.

Anybody can be a star now. Apply here 👉https://t.co/twpLcvb0VV

#higgsfield

[alex huot @alexhuot]

'Ya Habibi' 🎤
Check the Mic – One ☝️ Two ✌️

Hip Hop with Arabic samples Music Video made in Higgsfield.
Full camera control, VFX, cinematic consistency. No film crew or actors.

@higgsfield_ai @higgsfield @Shareofvoiceai

#Higgsfield #HipHop #SUNO

[alex huot @alexhuot]

Higgsfield raised 8 million dollars when they started off. Pretty standard stuff for a startup. The valuation of this company is totally exploding 🤯 right now. I’m a creative partner and I know why it’s so insanely successful. 👏🎬 congrats @alexmashrabov @codentropy

[alex huot @alexhuot]

Higgsfield keeps nailing it. More freedom, easier access, and lightning-fast customization.

Creation with Wan 2.2, Kling 2.1, Veo3, Seedance, Minimax, and their own models all in one place. Insane. 🤯

My story of sculpture across 2,500 years made in Higgsfield.
@higgsfield_ai

[alex huot @alexhuot]

I was asked to check out the latest @higgsfield_ai integration with Seedance. All animations and models were generated entirely in #Higgsfield and it saved me a lot of time. Multi shots and prompt adherence 💯

A video where artists mix with art, and art mixes with top models.