Sharmilee Daru

Founder at 4WD Tech PR
Brand Public Relations and Communications | Expert | Mentor | Entrepreneur

[Sharmilee Daru @SharmileeDaru]

PHEW!
Two hours. That's how long it took me to resolve a simple service issue through an AI customer service agent recently.

It responded instantly; I'll give it that. But it looped me back to the same three options, again and again. Finally, I gave up and called the helpline, only to be greeted by another AI voice bot. More time wasted before I finally reached a human; and more time wasted as I had to explain the issue from scratch again.

The interaction left me wondering. Are companies actually solving the consumer's problem with these AI bots, or just their own problem of cost efficiency and scale?

Do companies rate success measured by the number of interactions AI handles? Or by the number of customer queries it has actually resolved?

Perhaps we need more evolved agents. I’m waiting for the day when my issue can be resolved without looping me back or making me pick up the phone.

#CustomerExperience #CustomerService #CustomerServiceAI #AI #AgenticAI

[Sharmilee Daru @SharmileeDaru]

From “why this matters” to watching gaming become impossible to ignore, it’s indeed been a long journey of changing perceptions before changing headlines.

A good beginning to 2026!
#IndianAchieversForum #Awards #WomanofExcellnece #4WD #PR #Gaming #AI

[Sharmilee Daru @SharmileeDaru]

Looking forward to be at Waves and discuss exciting perspectives on scaling start-ups...see you tomorrow!”

#WAVES2025 #pr #emergingtech #gamingpr #PR #AIinGaming #AIinPR #4WDgaming #Communication #AI #EmergingTech #Web3 #GamingPR #Web3Gaming #GamingIndustryIndia #EmergingTechPR

[WAVES India @WAVESummitIndia]

Discover how immersive startups are going global - straight from the visionaries themselves!

Catch this dynamic session at #WAVES2025.

📍104B, Jio World Centre, Mumbai
⏱️04:00 pm-04:40 pm

#WAVES #WAVESIndia #WAVESummit #WAVESummitIndia

@sridhargadhi @iabhishekg @SharmaShradha @SharmileeDaru @MIB_India @PIB_India @DDNewslive @airnewsalerts @DDIndialive @nfdcindia

[Sharmilee Daru @SharmileeDaru]

@GIBiz has done a good piece on how gaming is gradually becoming the mainstream of entertainment in India.

#IndianGamingIndustry #IGDC #IndiaGaming #Innovation #PR #Communication #Gaming

Read more at - https://t.co/BPbPIifWdq

[MEW @mew]

$mew is now live on @RevolutApp ✨

45 million+ users can now access MEW tokens seamlessly using Revolut 💳

[Sharmilee Daru @SharmileeDaru]

Our efforts are finally paying off with gaming and web3 brands eventually making it to mainstream at the @EconomicTimes summit and awards. @IndiGG_DAO Kratoa Studios for the web3 start up award, @nazaradotcom delivering keynote (fireside)

[Sharmilee Daru @SharmileeDaru]

Thank you @yudizsolutions for this recognition. Glad to have been instrumental to the success of the IPO.
This stands as a testament of our team’s expertise in executing IPO projects marking the second game-tech IPO in the country. To more exciting times for the gaming industry

[Sharmilee Daru @SharmileeDaru]

Amazing find! Searching for web3 gaming companies in India led me to this: Trinity Gaming, IndiGG, and Yudiz Solutions – surprisingly, all 4WD Gaming clients!

Looks like our PR paid off…Let's rock 4WD Gaming- taking the Web3 PR space higher. Upwards and 4WD

#gaming #web3

[Sharmilee Daru @SharmileeDaru]

Google's pilot to introduce Rummy and Fantasy Sports games on Play Store is a step in the right direction for the Indian gaming ecosystem. We hope this opens up new horizons for Real Money Gaming and supports the emergence of more homegrown players and companies in this space.

[4WD Gaming @4wdGaming]

In light of India’s recent bronze win at the #Commonwealth Esports Championships 2022, a great discussion by industry forerunners @AnuragKhurana, @vishalgondal, @iPatelBharat, and Moin Ejaz. Tune in for a better understanding of the evolution and the future prospects of esports!

[Sharmilee Daru @SharmileeDaru]

Thank you @afaqs and @agency_reporter for recognising me as a remarkable woman professional at the SHE Awards! Here's to all the women out there. More power to us! 🤹‍♀️🎮

[Agency Reporter @agency_reporter]

Congratulations @SharmileeDaru, @4wdGaming; @SharmileeD_PR on being recognized as one of the most remarkable women professionals at Agency Reporter SHE Awards (2022 Edition).

You are a well-deserved winner of the title of SHE - Strong, Honoured, and Empowered.

[Sharmilee Daru @SharmileeDaru]

Wow! What a surprise @RishiAlwani
Thank you for the mention.
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#gamingpr #pioneertogether #gaming #Communication #koffeewithkiran

[Sharmilee Daru @SharmileeDaru]

From beaches to conferences at Goa!

[4WD Gaming @4wdGaming]

A good chance to meet and talk about gaming PR and marketing opportunities at the SPICE India conference with gaming brands and operators.
It enabled conversations, collaborations and a deeper understanding of the global gaming ecosystem.
@SharmileeDaru #Spiceindia2020 #Gamingpr

[Sharmilee Daru @SharmileeDaru]

Good discussion on the affiliates and operator ecosystem and how to identify the best deals for customers. Whether pragmatic channels help improve client deliveries?
With the IPL approaching, will bulk deliveries hamper the quality of traffic? or open doors for new innovations?

[4WD Gaming @4wdGaming]

@4wdGaming and @SharmileeDaru at @EventusInt, SPICE India 2022, to meet with global front runners of the gaming ecosystem

#SPiCEIndia2022 #EventusInternational #4wdgaming #Conference #Goa #gamingcommunity

[Sharmilee Daru PR @SharmileeD_PR]

#HappyHoli