Shek

I built a 1M+ media brand. Prev. Bybit. MarOps Manager at Crypto Banter. Author. I write about tech, leadership and social impact.

[Shek @ShekCreator]

I've connected with a lot of new people here lately, so here's a re-introduction. Hi! I'm Shanice. If you found my profile recently, chances are we care about the same things: 👇

- I've been in marketing and events since 2012.

By 2017–2018 I became a media founder and fight journalist covering the UFC, travelled all around the world. Built one of Australia's most successful fight sports media platforms, built a 1M+ audience, before COVID and I sunset the platform.

That reset pulled me into crypto in late 2020. Then I went all-in during the NFT bull run.

- I was Marketing Strategist for Australia's largest crypto event for two years: 9M+ organic impressions, 300%+ lift in reach and engagement during my tenure. Supported 33% year-on-year growth in ticket sales.

- I also worked as a freelance consultant under my consultancy MERKLE, working across a number of L1 projects, DeFi protocols etc was head of ecosystem for a UTXO L1 too. Supported over 10+ independent ecosystem projects during my tenure and nurtured an institutional partnership.

- I started my studies in Applied Blockchain for Enterprise & Business in 2024, graduated the diploma at the start of 2025. Have been deep diving into decentralised protocol governance and systems architecture ever since.

- This past year, that all came full circle when I got to work with Bybit, helping architect their APAC acquisition funnel and work in campaigns for their regional affiliates.

- Won the Crypto Content Creator Campus competition in Lisbon in November 2025 with a killer team.

- I'm a published author, I love writing. I took a career break earlier this year, wrote some poetry which is now being published with Simon & Schuster late 2026 (yay!).

- Today, I'm MarOps Manager @crypto_banter, building a new venture which I believe will become a multi-million dollar business and an incredible acquisition engine.

This month: we acquired users and FTDs at less than ~$2 CPA for our partners.

Saw 10.7% growth across our total funnel. In a bear market.

I work with a superstar team and I'm more bullish than ever before.

Values and Musings

Every chapter in my career has taught me that marketing is a systems discipline first.

That alone is what has pulled me deeper into protocol governance, solution architecture, and systems theory.

I'm trying to pick up my presence here and write more about governance, distribution, systems theory, and how humans have coordinated value; from the Silk Roads all the way to on-chain protocols.

That's also where this page is heading.
I'm shifting my focus to share more of my work and show just how interesting, and how vital, protocol governance and systems design really are.

No matter what you're building.
If that's your world, stick around. 😊

Outside crypto, I founded and run Shekinah House (this is where my handle 'shek' comes from), a humanitarian mission.

This is my life's work, what I'll be doing until the day I leave this earth.

Last year we supported the rescue and rehabilitation of 6 girls from human trafficking in Cambodia, and saw it through to all 6 winning their court cases against their perpetrators.

My core beliefs as someone deeply embedded in this industry:

- Everything you build here should be intentional.
- Trends come and go, know who you are and what you stand for, or the market will decide for you. Goes for individuals and projects alike.
- Don't take no for an answer. Keep building and keep shipping.
- I've never been more bullish on this industry then right now.
- Show me your systems and your governance, and I'll tell you whether you'll be here in 10 years from now.
- Hot take: I don't care about making money in this industry, I've done that.

I care about creating impact.

If any of this resonates, let's be internet friends. 😊

[Shek @ShekCreator]

@zubic_eth How did so many of us miss it! 😩😂

[Shek @ShekCreator]

@Logos_network Banger!! 🙌

[Shek @ShekCreator]

@greatremz Thank you friend! 😊

[Shek @ShekCreator]

https://t.co/KtaiSDZCLN

[Shek @ShekCreator]

@clairekart It’s great to see you back on the timeline @clairekart, glad to read you are doing well, I love everything you’ve outlined here. 🫶

[Shek @ShekCreator]

@zubic_eth I wrote about this yesterday too lol I asked my friends who aren’t in crypto to tell me what they thought that promo was about, they said drugs.

We are not a serious industry

[Shek @ShekCreator]

@FilmUpdates Perfect casting honestly, can’t wait to see this come to life

[Shek @ShekCreator]

With an estimated 1.3B people still unbanked, surely crypto has a better value proposition and invitation then to 'be the next kimchi'. 👇

I don't know who needs to read this today, but this is not how we onboard 'normies' into crypto.

[Shek @ShekCreator]

https://t.co/KtaiSDZCLN

[Crypto Banter @crypto_banter]

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[Shek @ShekCreator]

Since putting myself out there, I've had 2 podcast invitations, and 3 new contributor opportunities to feature my writing. 😊

I've spent years building campaigns and funnels for some of the industry's biggest names. I admittedly did not spend a whole lot of time building my own personal brand.

Never too late to start, right?

Now I'm excited to open up and share more about my journey, the extensive research project I started 3 years ago, and where that research is leading me next in my career.

Thank you @CryptoWomenCo for featuring me, exciting things to come!

[Shek @ShekCreator]

For more than 3 years, I’ve been studying how decentralised protocols are actually governed, but this research has taken me FAR beyond blockchain.

I’m tracing the recurring problems of power, trust and coordination from ancient civilisations and their earliest record-keeping systems to the cypherpunk movement, early cyberspace communities and today’s protocols; examining where crypto’s claims of decentralisation diverge from reality.

Soon, I’ll begin sharing what I found.

Some conclusions may surprise you. Others may make certain people uncomfortable.

All of this is necessary dialogue, and I can't wait to share.

More soon.

I’m excited to be recognised as part of the CWC speaking index for women in crypto, and even more excited for the opportunities I will have to speak about my research.

There are some incredible founders in this index too, very proud to be featured alongside them!

[Shek @ShekCreator]

@kuhle888 Thanks friend 😊

[Shek @ShekCreator]

Do you actually believe what you write?

Let’s not pretend this is how we onboard the masses, I asked multiple friends who aren’t in crypto what they thought of the Kimchi promo, and they thought pumpfun was selling drugs. They had no idea who Kimchi is.

I refuse to get behind the notion that this is the future for our industry.

We can do better than this.

[Shek @ShekCreator]

@TheDefiApe Agreed, this is not how we onboard new users into crypto; it’s just a glorified casino. I asked my friends who aren’t in crypto what they thought this ad was for and they said drugs. What we are we even doing, where did the cypherpunks go

[Shek @ShekCreator]

https://t.co/KtaiSDZCLN

[Shek @ShekCreator]

@ChiefYaga Thank you! ☺️ glad to see more of the timeline talking about this

[Shek @ShekCreator]

@Jeremybtc Need to make crypto cypherpunk again 😩 urgently.

[Shek @ShekCreator]

https://t.co/KtaiSDZCLN

[Shek @ShekCreator]

@travladd It’s very obvious

[Shek @ShekCreator]

https://t.co/KtaiSDZCLN

[Shek @ShekCreator]

If you're building something meaningful in privacy, DeFi, payment rails, blockchain use cases; this is your invitation to shamelessly shill what you're building on this thread.

Please, I would love to discover new projects and worthy causes to write about.

[Shek @ShekCreator]

@FoxyhitsW This has to be an episode of Black Mirror

[Shek @ShekCreator]

@RAnSacks Sometimes even the founders who claim to love marketing still don’t understand its function most of the time. Some intelligence would be nice 😅