SHFT Agency

Stop chasing your ideal customers. Attract them. | Brand and content strategies for growing B2B service companies. Run by @jasonvana

[SHFT Agency @ShftAgency]

Brand check: What’s the one thing you do that no one else dares to?

[SHFT Agency @ShftAgency]

Great marketing does two things:

→ communicates the unique value you bring
→ in a unique and compelling way

No unique value = you aren't communicating anything.

Which means, no leads.

[epic sad face]

[SHFT Agency @ShftAgency]

The real reason your marketing isn't working:

[SHFT Agency @ShftAgency]

The biggest branding myth: A new design IS your brand. 🤮

[SHFT Agency @ShftAgency]

Your logo is NOT your brand.

So stop going to a designer to build your brand.

[SHFT Agency @ShftAgency]

Your logo is the face of your brand, but it's NOT your brand.

See what craziness I'm dropping today 👇🏼

[SHFT Agency @ShftAgency]

The reason your customers aren’t buying:

They don’t see why you’re different.

If they don’t see it, they won’t believe it.
If they don’t believe it, they won’t pay for it.

Brand strategy fixes this.
Start there.

[SHFT Agency @ShftAgency]

Your offer might be great, but if your brand doesn’t communicate it, no one cares.

[SHFT Agency @ShftAgency]

Your brand is WAY more than a logo. Trust us.

Because no one buys because of your damn logo. NO. ONE.

[SHFT Agency @ShftAgency]

Authenticity isn’t a business strategy.

It’s a basic expectation of doing business.

Stand for something bigger than just being yourself.

✌🏼

[SHFT Agency @ShftAgency]

FYI: If personality is all you bring to the table...

YOU HAVE A SH*T OFFER.

Try this instead:

→ Uncover something you DO that is different
→ Turn that into a part of your offer
→ Own it in everything

I guarantee you'll make more money that way.

[SHFT Agency @ShftAgency]

We don't know how many times @jasonvana need to explain this.

Personality is NOT a differentiator!

[SHFT Agency @ShftAgency]

Brands that scream "We're creative!" are rarely creative.
Brands that scream "We're experts!" are rarely experts.

The real ones don’t talk.
They show.

[SHFT Agency @ShftAgency]

The worst type of #marketing you can do:

[SHFT Agency @ShftAgency]

If your brand’s personality relies on what you say rather than what you do, you don’t have a brand. You have a wish.

[SHFT Agency @ShftAgency]

The easiest way to make your marketing more effective? Remove every claim you can't prove.

[SHFT Agency @ShftAgency]

You can build a brand that people buy from instantly:

→ Stop trying to be the best.
→ Start being the ONLY.

People don’t care if you’re the best.
They care if you can solve their pain-in-the-ass problem.

[SHFT Agency @ShftAgency]

Stop trying to be the best. It's impossible. Instead, be the ONLY.

That's where the money is. Don't believe me? Watch this ↓

[SHFT Agency @ShftAgency]

We're not the best brand strategists, but we're the ONLY ones who do branding the way we do. That’s why our clients don’t hesitate to buy.

[SHFT Agency @ShftAgency]

Branding is psychology.

It’s about influencing decisions.
And shaping perception.

Do it ethically? Absolutely.
Do it intentionally? If you want to stay in business.