Michael Roberts

Fractional Email Marketer for PLG/SaaS B2B team | I build personalized email programs for PLG SaaS using AI, with 3x engagement improvements

[Michael Roberts @boostmyemail]

So kind of a big moment for me...

I JUST SIGNED MY FIRST CONSULTING GIG.

[Michael Roberts @boostmyemail]

That looks like @garyvee not happy with the Knicks...

[Michael Roberts @boostmyemail]

@Nicolascole77 what's your daily habit?

[Michael Roberts @boostmyemail]

@kaleighf Sheesh that's nice!

[Michael Roberts @boostmyemail]

Email is not an owned channel.
Email is not an owned channel.
Email is not an owned channel.
Email is not an owned channel.
Email is not an owned channel.
Email is not an owned channel.
Email is not an owned channel.
Email is not an owned channel.

[Michael Roberts @boostmyemail]

Figuring out what to go into next with my business has been a hurdle I haven't figured out yet.

[Michael Roberts @boostmyemail]

I'm sorry, but email marketers spending most of their time A/B testing on databases less than 2M are probably wasting their time.

The large majority of tests do not have statistical significance, and it would take a long time to get there if there was.

[Michael Roberts @boostmyemail]

@gaetano_nyc How many clients do you feel like you can manage at a time?

[Michael Roberts @boostmyemail]

@jappleby Hopefully mine didn't come across that way.

[Michael Roberts @boostmyemail]

@jappleby Having my own office in the basement of our house has been a big help in separating work and home life.

[Michael Roberts @boostmyemail]

Can you honestly say that A/B testing subject lines is the BEST use of your time?

[Michael Roberts @boostmyemail]

One thing I have noticed is that you can be involved in meaningful work but if you are disconnected from it, you won't feel it.

[Michael Roberts @boostmyemail]

@jappleby "Be a person who doesn't dream of labor" is a very quotable line

[Michael Roberts @boostmyemail]

Content that's replicable by an LLM isn't reason enough to open an email

[Michael Roberts @boostmyemail]

@thejustinwelsh How do you ensure that it stays, that you can believe that it is still meaningful?

[Michael Roberts @boostmyemail]

@Codie_Sanchez I mean, I have from what I did before, but I have been feeling I need to get out to make the next leap

[Michael Roberts @boostmyemail]

Has Claude EVER told you that your idea was dumb? So far everything I say is "right on point", "sharp", "the smartest thing you've said so far"

[Michael Roberts @boostmyemail]

@dickiebush Example?

[Michael Roberts @boostmyemail]

@neilwirving @thejustinwelsh The short of it is I figured out output that matters, I communicate a ton, and price myself at a junior-ish level but deliver senior quality. Take on 3-4 clients at that level

[Michael Roberts @boostmyemail]

@dickiebush Like the whole Pomodoro thing?

[Michael Roberts @boostmyemail]

@NickB2005 This is obviously nuanced but I think it's better for the leadership person to own the outcome and for the individual contributors to own the output.

The leader makes sure to tie it all together. That's just me, though.