Jay Desai

The Startup Marketer 🚀 | Head of Marketing at @captivatetalent | Founder at @summaraize

[Jay Desai @jayd3sai]

@_dvniel_ @jfudem Goat going to new pastures 🐐

[Jay Desai @jayd3sai]

Check it out at https://t.co/PK0b1zZNkT

[Jay Desai @jayd3sai]

Going global with @summaraize 🇪🇸🇫🇷🇮🇳

Now you can repurpose any audio or video content (podcasts, webinars, interviews, etc.)

Into social posts, emails, blog posts

In over 20+ languages

This is just the start too, we're launching more languages soon

🚀

[Jay Desai @jayd3sai]

@event_shark @dingraps @summaraize LFGGGG

[Jay Desai @jayd3sai]

Just released an AI custom prompt library for audio and video content to help repurpose 10x faster

Been building a lot of high-quality prompts and now releasing a bunch for free

@summaraize users got this in their email inbox today

If you want it, reply "I want this" and I'll DM it you

[Jay Desai @jayd3sai]

Startup marketers deserve a seat at the table when talking about pricing and packaging

They are at the front line talking to customers

The right pricing and packaging comes with customer feedback

Make sure to include marketers in the convo

[Jay Desai @jayd3sai]

One of the biggest challenges in startup marketing is not related to product, sales, etc:

It's maintaining personal well-being + stability

This month started the wrong way:
- Sick
- Allergies
- Sinus infection

It slowed my progress a ton

Staying healthy is so key to success

[Jay Desai @jayd3sai]

When working on a strategy for a new idea as a startup marketer

Try setting up a time block around the research

A limit of time you'll spend crafting the plan

I like this because it's so easy to spend too much time writing the plan over executing

You can always add later!

[Jay Desai @jayd3sai]

Communication is the ultimate unblocker for startup marketers

If you're stuck on something:
- Bounce ideas off your team
- Get feedback from an SME
- Talk to other marketers
- Call a mentor

You can even try ChatGPT

So many ways to get unstuck just by communicating

[Jay Desai @jayd3sai]

The worst thing you can do in startup marketing is let failure affect you

If something doesn't end up working, don't let it affect you and your output

Acknowledge it
Learn from it
Move on

Failure is bound to happen

The best thing you can do is keep pushing

[Jay Desai @jayd3sai]

Too many startup marketers try to add in another growth lever when there's another active lever that still has potential

Until you see diminishing returns from effort

I.e. 1 effort unit yields <1 growth unit

You should keep going!

[Jay Desai @jayd3sai]

As a startup marketer, I prefer several small bets over one really big bet

Why?

1. When small bets work, you see the wins add up in real-time

2. If your big bet doesn't work, you might be screwed

Small bets de-risk the growth process

[Jay Desai @jayd3sai]

It's so easy as a startup marketer to get lazy after things start working

No innovating
Nothing added net new
Running the same playbook

When that happens you need to either:

A) Take a vacation and return with new ideas

B) Find a new role because you're tapped out

[Jay Desai @jayd3sai]

Copying is a really effective strategy for startup marketers

Find companies that sell to same ICP
Pay attention to their writing style
Look at the ads they run
Check out their emails
View their content

And then copy and tweak to your product

Easier than building from scratch

[Jay Desai @jayd3sai]

Lots of startup marketers are going to use AI in 2024 to "get more done with less"

That's great news!

But you need to make sure your workflow is AI-assisted vs AI-led

Here's my suggested flow:

AI generates draft
Human review
Then publish

More likely to create impact this way

[Jay Desai @jayd3sai]

@ThePeterMick 👋

I’m Jay

I’m the founder of @summaraize and also work FT at @CaptivateTalent leading marketing

If you want to learn about startup marketing, follow me! I’ve done it 3x being the first marketing hire!

[Jay Desai @jayd3sai]

@connor_beem @zillow They just forgot to send you the email where they will finance the reminder you can’t 😂

[Jay Desai @jayd3sai]

@NickB2005 That’s why it’s called personal IMO 😎

[Jay Desai @jayd3sai]

@theandreboso Debt financing is a good option too for us!

I’d say if you have a lot of R&D needed and have a strong network you can build, VC is a solid route

If not, bootstrap

[Jay Desai @jayd3sai]

@erifilii I’d love to chat!

I’m at a FT job and also own my own SaaS company!