In the 1940s, Pepsi saw Black Americans as an untapped niche market while Coca Cola marketed mainly to white people. Pepsi adverts portrayed black people in a positive light, in a time with racial segregation, in spite of facing threats from KKK. Coke’s recipe was heavily influenced by white supremacy and it was marketed mainly to the white middle class while ignoring the Black American market.
During the 1940s, Pepsi launched a “negro markets” department and had black sales representatives promoting the brand in urban areas. They also hired black models to appear in ads, featured in black publications and they also displayed Pepsi in stores that were mostly frequented by black customers. Thus pepsi became popular within the black community while coke within the white community becoming a black V white drink. Pepsi's market share increased by the 1950s and according to statistics (by then), black people were 3 times more likely to buy Pepsi than Coke.
Ultimately both companies eventually began to implement diversity advertising campaigns after realizing that they were missing out on the opportunity to generate billions of dollars in revenue though that still didn’t put an end to the racism within the workforce.
At 70 years old, Blannie Ward earned her high school diploma, proving it is never too late to walk in your purpose. After years of hard work, sacrifice and caring for her family, she returned to the classroom and finished what she started. Now, she plans to continue her education and pursue a career in healthcare. That is resilience. That is determination. That is Black excellence. 🙌🏿
A NYC student, Olivia Connie-Perkins, became the first person at her school to be accepted into an Ivy League university. A viral video captured her classmates cheering and celebrating after the school announced she got into Brown University. 👏🏾🫡
What happened in the State of Tennessee was the largest and swiftest disenfranchisement of Black people that we've seen in at least a century.
It's on all of us to organize, mobilize, and participate in bigger numbers than their maps account for.
Powerful. Ryan Coogler brought his college professor, Rosemary Graham, to the National Board of Review Awards, honoring the woman whose words helped shape his path. Behind every success story in our community are the unsung heroes — teachers, mentors, and elders — who see our potential before the world does. We must uplift and honor them!
🎥: Entertainment Tonight
If Ryan Coogler includes modern day Choctaw vampire hunters in the X-Files reboot I will be sat in all the seats like a manspreader on the subway 💺🚶🏼➡️
Ryan Coogler has now added his name to legacy. Following tonight's win, Coogler makes history as the second Black filmmaker to win the Academy Award for Best Original Screenplay.
Jordan Peele first broke that barrier in March 2018 when he became the first Black writer to win in the category for 'Get Out,' reshaping the genre and the industry in the process.
These wins signify Black storytelling is original. And when given the space, it is undeniable. 🖤
Congratulations to Michael B. Jordan and Ryan Coogler on your Oscars for Sinners! From Fruitvale Station to Black Panther, it has been a privilege to witness and be part of this journey with you both. Your storytelling continues to move cinema forward.
32-year-old father of three Da’Quain Johnson was shot on Feb. 18, 2026. Video shows him on the ground, restrained by a K9, when officers fired. He died the next day. Da’Quain’s killing is reportedly the 12th officer-involved shooting in Grand Rapids in four years. Patrick Lyoya was shot and killed during a traffic stop in this city four years ago. We have URGENT questions about the use of force and demand a thorough investigation into Da’Quain’s death.