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90% of the Shopify cart apps out there will slow down your site and break the cart.
A lot of the times some of the main functions don't work properly.
Perfect example here.
The app version of the cart didn't calculate the free shipping tiers properly.
Upsells sometimes glitching.
Overall slow cart.
This is a design our team made where we:
- Introduced the options for a new, double tier threshold progress bar
- Improved the product card and the details shown inside.
- Shown the upsells in an intuitive carousel
- Optimized the CTA and the area around it
Tell me your store is slow without telling me it's slow...
This brand had 70+ apps installed
30% of them weren't used at all, and another 20% were simply redundant.
You should regularly check into which apps you're using and purge them.
Most of these apps are heavy and in a lot of cases poorly coded.
Causes huge site loading issues and slows everything down.
Not to mention the functionality issues.
Go more custom and less apps.
We audited 100s of ecom stores across different niches.
Most of them have at least one of these issues that prevent them from scaling.
1. Mismatch between LP and ad.
You need to understand the entire journey a visitor takes from seeing your ad, visiting your store, and making a purchase.
If you run a curiosity ad to a PDP, it will never work.
Your ad talks about a certain problem, and your LP needs to continue with the same language.
Your customers need to feel like they're learning something new and that them purchasing your product is their idea.
2. Unaligned LP content with traffic awareness.
This is similar to the first issue.
If your audience is Problem-Unaware, you will never sell them a solution.
They need to understand how your product fixes a problem they have which is hurting them.
Make sure you understand the different stages of customer awareness.
3. Not addressing core customer concerns.
Any visitor will have hesitations and concerns before purchasing a product.
For clothing stores, this is usually size, material, or price justification.
For supplements, it's the actual results and a lot of times the ingredients.
Each product is different, but the idea is the same.
Understand what your audience is concerned about and target that.
@ArijanJanes App scripts are the no.1 culprit.
It can also be broken scripts,
Un-optimized assets
Also applying Critical Rendering Path optimization is best, by inlining Critical CSS for Above-the-fold content, then proad key assets and defer scripts.. also apply lazy loading on images.
Shopify's new product status UNLISTED is awesome!
Now you can create and offer FREE products easily, just combine it with AUTO discounts and you're good to go.
Not all carts need to have upsells.
We've had cases where carts were performing at their best without any upsells or 'AOV tricks'
This is one of the examples we made for a skincare brand.
Instead of upselling on other products or multiple quantities, we keep a clean structure.
The cart reaffirms the core brand USPs, which are crucial for this target audience.
The only incentive is the subscription upsell, where we prioritize subscription orders and present a solid discount for subscriptions.
Here's how we optimized this PDP for a skincare brand.
A breakdown of all the changes:
1. Added clearer carousel images & social proof
The carousel images have to clearly present the product, so customers are fully aware of what they're ordering.
The before version had an image with a lot of text, which caused a huge visual overload.
So we added a clean image.
2. Displayed product introduction
Some people might call this 'bad advice' because it's pushing the offer further down.
However, during the analysis of this brand we noticed a lot of visitors that landed on the site still weren't fully aware of the product benefits or features.
So this section is meant to educate them and present the unique selling points of our product.
3. Quantity Offer + BOGO
We introduced a new BOGO offer and paired it with a subscription model.
This offer heavily incentvizes customers to go for the higher AOV options, along with the subscription model.
This is just the top-fold, there's a lot more going on underneath.