Shoreline Strategies

Shoreline Strategies LLC is an award-winning digital marketing, messaging & fundraising firm for campaigns, companies & causes. Founder: Cassie Alsfeld.

[Shoreline Strategies @ShorelineStrat]

My grandmother Jackie Clarkson had the greatest impact on my life. She was a trailblazer, pioneer, legend, role model, and mentor. There’s no one who loved New Orleans more or served her better. I will carry on your legacy always and in all ways. https://t.co/eG7TqQsioK

[Shoreline Strategies @ShorelineStrat]

Great day at the Louisiana Capitol yesterday with @Ellevate_LA meeting with @LouisianaGov, @LouisianaLtGov, and legislators before being recognized on the House and Senate floors. @MaryCaswell

[Shoreline Strategies @ShorelineStrat]

“#Independent voters provided the biggest surprise of 2022. Even as they were primed for change, independent voters didn’t punish Democratic candidates for President Joe Biden’s performance and were uncomfortable with GOP nominees in key races.” https://t.co/j9N4xe7fRW #midterms

[Shoreline Strategies @ShorelineStrat]

Exciting wins coming in for women this election… even-more so for young, diverse, and pragmatic women… and those with impressive backgrounds and inspiring stories. #HERstorybeingmade #Midterms

[Shoreline Strategies @ShorelineStrat]

Shoreline Strategies’ President @MaryCaswell spoke to @ULLafayette #PR students about writing for social media. Always a great time and meaningful experience teaching the tools of the trade. #writing #socialmedia #digital

[Shoreline Strategies @ShorelineStrat]

Great advice we recommend too. #writing

[Dickie Bush @dickiebush]

I studied the writing routine of 500 legendary writers.

Turns out, great writing is simple—if you do these 6 things every day:

[Shoreline Strategies @ShorelineStrat]

Helpful #storytelling tips here. Applies to #copywriting in general.

[Nathan Baugh @nathanbaugh27]

The most important skill you’ve never been taught:

Storytelling

10 dead-simple tips to make you a better storyteller:

[Shoreline Strategies @ShorelineStrat]

We saw something suspicious & concerning happening to right-leaning political emails starting in ‘20. After all our years doing #emailmarketing for campaigns & causes, we’d never seen anything like it. We hope this at least sheds light on the issue & stops it moving forward.

[Leader John Thune @LeaderJohnThune]

Republicans have a better vision for the future of our country, but Google is standing between us and our constituents when we try to communicate it. A study found that during the 2020 election, Google marked~70% of GOP emails as spam, but only 8% of Dem emails. My bill can help.

[Shoreline Strategies @ShorelineStrat]

#FunFact: "According to research from a leading marketing solutions company, every dollar spent in email marketing sees an ROI of $38 (3,800%)." @MediaPost #emailmarketing #ROI @MaryCaswell

[Shoreline Strategies @ShorelineStrat]

Excited for @MattJacobsCA! Congrats #TeamJacobs!

[California Republican Party @CAGOP]

CAGOP congratulates primary winner @MattJacobsCA
in Congressional District 26! #CD26 #VoteRed

[Shoreline Strategies @ShorelineStrat]

Big win! Congrats, #TeamKean!

[Shoreline Strategies @ShorelineStrat]

👏 Well said, @McConaughey. 🙏🏼 #Uvalde

[Shoreline Strategies @ShorelineStrat]

We must do better. Praying for the young, innocent lives taken and forever changed… and parents who went to bed with empty arms and broken hearts. God bless and protect you. #Uvalde

[Shoreline Strategies @ShorelineStrat]

We had a productive day with @Ellevate_LA at the Louisiana Capitol and enjoyed meeting with the state’s top legislative leaders who have been great partners in our effort to #EllevateLouisiana through commonsense, non-partisan policy solutions. #womensupportingwomen @MaryCaswell

[Shoreline Strategies @ShorelineStrat]

As #WomensHistoryMonth comes to an end, may we lift each other up every day and in every way:
- support #womenownedbusinesses like ours
- encourage women to run for office or get involved in the process
- hire, mentor, and promote women for roles so we have more seats @ the table

[Shoreline Strategies @ShorelineStrat]

@EmLeBlancCooper 🤣 #beentheredonethat

[Shoreline Strategies @ShorelineStrat]

We’d love to see you there! Come join @Ellevate_LA and Shoreline Pres @MaryCaswell for our 3rd Annual Legislative Leadership Conference. Always incredibly productive and full of meaningful connections. Now, more than ever, we need to come together to #EllevateLouisiana.

[Ellevate Louisiana @Ellevate_LA]

Join us on March 9th in Baton Rouge for our 3rd Annual Legislative Leadership Conference. Hear from Governor John Bel Edwards as he addresses the group about his priorities this upcoming legislative session as well as a panel of House and Senate members.

[Shoreline Strategies @ShorelineStrat]

Bravo! #foreverlsu

[LSU @LSU]

Game-changing Investment

@OLOLhealth and @LCMCHealth are committing $245 million to LSU, the largest philanthropic gift in university history!

Read about how this support will transform healthcare in Louisiana: https://t.co/94TYNLJqHX

[Shoreline Strategies @ShorelineStrat]

An impt 🧵 to read to understand how & why the electorate is changing. It’s being led by women across all spectrums who are fed up. Ideological lines are being blurred or erased; more voters will be persuadable & up for grabs. It will be impt to speak on the issues. Facts>fringe.

[Jennifer Sey @JenniferSey]

Up until Feb '20 if asked about my politics I would have said left of left of center. But as I've watched "progressive" leaders destroy public education, deny kids access to public life, ruin small businesses, demonize a segment of the population to divide us...

[Shoreline Strategies @ShorelineStrat]

Want to learn how to be a good #advocate? Check out our latest videocast for @Ellevate_LA with @JulieSStokes and @KatieCorkern. #advocacy #findyourshoreline #womensupportingwomen

https://t.co/drkpLtsud1