4/4
Don't rely solely on your basic pixel.
Use advanced methods to fully understand your campaign performance.
What about you? Do you already use Server-Side Tagging and/or Conversion API?
1/3
How does it feel to receive 14.3% more purchases (2,175 sales!) in one month?
If you're still not using Server-Side Tagging and the Conversion API, you're probably losing a lot of valuable data.
When your users have AdBlockers, they block the Facebook Pixel.
3/4
The real number of conversions was 125, but without Server GTM and Conversion API, only 100 conversions are tracked.
This makes the advertiser think his CPA is $100, which is higher than his target CPA, causing him to pause a potentially successful campaign.
2/4
...preventing you from retargeting or tracking conversion events when they make a purchase.
It might cost you a lot of $$$.
Let's take an example of an advertiser who spends $10,000 with a target CPA of $80: