Silky

[Silky @SilkySandhu]

Churn is a symptom, not a disease. Do not be obsessed with the "Churn Rate" metric. #spjsm

[Silky @SilkySandhu]

Digital media works best when integrated with traditional media and response channels,not in silos #spjsm

[Silky @SilkySandhu]

A well defined online customer value proposition will help you differentiate your online service encouraging customers to stay loyal #spjsm

[Silky @SilkySandhu]

47% of organisations admitted doing digital strategy but with no defined strategy- Managing Digital Marketing Report,2016 #spjsm

[Silky @SilkySandhu]

Blog on Digital Marketing & Social Media Trends in India #spjsm
https://t.co/TWZa5LOYRX via @socialbeatindia

[Silky @SilkySandhu]

Digital Intelligence: Cannes Lions Case Study: Ariel washing powder gets dads to #sharetheload #spjsm
https://t.co/T3F5EMOGim

[Silky @SilkySandhu]

As attention span of users decrease, visual medium is the way to create better engagement through content. #spjsm

[Silky @SilkySandhu]

With the advent of "Knowledge Graph", brands have started to focus to try to rank long-tail keywords for queries. #spjsm

[Silky @SilkySandhu]

FB introduced 360 Video and same is supported by YouTube. This opens a new realm of content to be tapped in. #spjsm

[Silky @SilkySandhu]

A proper mix of SEO,SMM, UX and Analytics can help you reap rich rewards when you value their importance equally instead individually #spjsm

[Silky @SilkySandhu]

Algorithmic content generation is the next big trend in content marketing #spjsm

[Silky @SilkySandhu]

Bigger brands now less skeptical to publish content through Fringe Social Hubs. #spjsm

[Silky @SilkySandhu]

Instant Article by FB now helps publishers get more visibility to content as compared to their native pulishing platforms. #spjsm

[Silky @SilkySandhu]

Introducing "Me" to "You" (Personlisation) in their content will be top focus of over 20% content marketers in 2016. #spjsm

[Silky @SilkySandhu]

Influencer Marketing: 35% more retention rate than paid ads and feched an ROI of $9.6 in 2015- McKinsey Report #spjsm

[Silky @SilkySandhu]

"Paid Social" is next big thing as organic search dwindles due to Social Network aggressively pushing for ad on their platforms #spjsm

[Silky @SilkySandhu]

Proximity Marketing including Geo-fencing,Geo-targeting and Beaconing is the ultimate tool for nailing time and place. #spjsm

[Silky @SilkySandhu]

All your content should be designed to drive certain behaviors in your audience. #spjsm

[Silky @SilkySandhu]

Visa puts more emphasis on well-rounded appeal and diversity than simple popularity.
https://t.co/WWfU6dOSII via @mashable
#spjsm

[Silky @SilkySandhu]

Chiptole's rebranding campaign "integrating our values into it rather than making it about Chipotle" after series of e-coli outbreaks #spjsm