Silverback Strategies

We make marketing easier so you can scale up leads and revenue.

[Silverback Strategies @SilverbackStrat]

It's no secret. Culture is our strength.

We are excited to announce that @adage has recognized Silverback Strategies as one of the Best Places to Work in 2022—a testament to our industry-leading culture and the quality of our people.

#culture #bestplacetowork #marketing

[Silverback Strategies @SilverbackStrat]

Today, people don’t just use Google search.

They also use the search bar in
@Spotify and @YouTube.

Marketers should consider optimizing multimedia content for #SEO.

https://t.co/PChxlnjAge

#marketing

[Silverback Strategies @SilverbackStrat]

Your business’ website could have the best content in your industry.

But if your website page speed is not up to par, your conversion rates and organic traffic will suffer.

https://t.co/7yf3JGNQZQ

#marketing

[Silverback Strategies @SilverbackStrat]

There must be a balance between brand and performance marketing.

One can’t exist without the other.

https://t.co/s9Bo1WUpZl

#marketing

[Silverback Strategies @SilverbackStrat]

Your marketing team structure should flex with the changing needs of your business.

Read more:
https://t.co/WnaC4Muyas

#marketing

[Silverback Strategies @SilverbackStrat]

For a full-funnel marketing strategy to be a success, you must take into account two things:

1️⃣ Where your buyers are in their journey

2️⃣ The right channels to reach buyers

Read more:
https://t.co/XP2BNnctgC

#marketing

[Silverback Strategies @SilverbackStrat]

Digital marketing objectives should roll up to the overall business objectives of the organization.

They influence strategy and the way teams are structured.

https://t.co/UoWEi5taWk

#marketing

[Silverback Strategies @SilverbackStrat]

The “funnel” report in GA4 is a custom report that allows you to assign web pages to a specific stage of the marketing funnel.

Read more:
https://t.co/un6vNHobNF

#marketing

[Silverback Strategies @SilverbackStrat]

Podcasts have an advantage over other content formats:

You don’t need to use your eyes.

https://t.co/WZ8rVYtRPv

#marketing

[Silverback Strategies @SilverbackStrat]

Editorial SEO targets search queries that happen upstream in the customer journey, giving you a head start on leads and sales.

https://t.co/OkpKhLCzBi

#marketing

[Silverback Strategies @SilverbackStrat]

Giving paid media the investment it deserves isn’t cheap — it’s a cost you need to justify every quarter.

https://t.co/zuCGDWYuRN

#marketing

[Silverback Strategies @SilverbackStrat]

The marketing funnel is a tool to visualize an inbound lead generation model.

It helps show how marketing will achieve digital marketing objectives.

https://t.co/IFBr940Sts

#marketing

[Silverback Strategies @SilverbackStrat]

People are the biggest driver of performance.

That’s why it’s critical to have the right digital marketing team structure in place.

https://t.co/WnaC4Muyas

#marketing

[Silverback Strategies @SilverbackStrat]

Creative without strategy is art.
Creative with strategy is advertising.

Strong ad creative is backed by market research, which helps you capture attention and empathize with your ideal buyers.

https://t.co/9IgSIA6VZO

#marketing

[Silverback Strategies @SilverbackStrat]

Google Analytics 4 has already been available for more than a year.

Marketers who have not set up the new tracking code may want to do so soon.

https://t.co/un6vNHobNF

#marketing

[Silverback Strategies @SilverbackStrat]

Your website is the very center of your digital marketing presence.

It takes time to grow organic search visibility.

That’s why when you go through a site migration, it’s important to have a plan that prevents traffic loss.

https://t.co/puld5pnl7s

#marketing #seo

[Silverback Strategies @SilverbackStrat]

Google’s focus on user experience as a search ranking factor has led to fewer pages being indexed.

Many websites could be losing valuable organic search traffic if they don't make their core web vitals a priority.

https://t.co/3ZXzQ2v6Xh

#marketing

[Silverback Strategies @SilverbackStrat]

The old game of re-marketing to cookie’d users across the web is coming to an end.

Lookalike audiences are the future.

Read this article to learn, step-by-step, how to set up and use lookalike audiences on Google, Facebook and LinkedIn.

https://t.co/Pqes5uV7xC

#marketing

[Silverback Strategies @SilverbackStrat]

Your brand is a product of reputation and visibility.

Performance marketing generates attributable revenue.

You need both for an effective marketing strategy.

https://t.co/s9Bo1WCP7N

#marketing #marketingstrategy #branding

[Silverback Strategies @SilverbackStrat]

Today, people don’t just use Google search.

They also use the search bar in
@Spotify and @YouTube.

Podcasters and video content creators should consider optimizing multimedia content for #SEO.

https://t.co/PChxlnBbEO

[John Tyreman @John_Tyreman]

Is @tiktok_us a viable channel for lead generation?

At first, I was skeptical.

But now I'm a believer after I caught up with @HaleyNininger to talk about her experience using TikTok to generate RFIs and enrollments for an alternative education provider.