simon corbett

Partner & CIO Slingshot Media | Seeker of Insights | Strategic Innovator | Ideas Generator

[simon corbett @SimonCorbs]

@rickygervais It’s just the Optus advert isn’t it? You haven’t moved on as a comic, you’re just going backwards.

[simon corbett @SimonCorbs]

Hey @peetscoffee, this is fantastic work. This is a tremendous customer acquisition campaign. Super simple to execute and it shows confidence in your product and helps you to be seen as taking the higher moral ground - which is what leaders do. Well done.
https://t.co/4eP5AV6896

[Mischief @ NFA @mischief_usa]

It pays to be disloyal.

https://t.co/k04wAOo5ny

@peetscoffee #nationalcoffeeday

[simon corbett @SimonCorbs]

@markritson The long and short of it is a very powerful influencer of channel choice. That’s how we work with it. We have a channel plan that reflects the ‘ideal’ mix between brand and retail.

[simon corbett @SimonCorbs]

@markritson @dsse77 Or Jimmy Page.

[simon corbett @SimonCorbs]

@markritson Never gets old. Just gets better. Dhani Harrison’s laughter is one of the purest things I’ve ever seen. RIP Prince you fucking master.

[simon corbett @SimonCorbs]

@zoescaman Yes that’s true, LP appears to demonstrate that it can be done (altho I can’t find an independent validation of that membership claim). It would be a fantastic development if creators could be more self sufficient and in control.

[simon corbett @SimonCorbs]

@zoescaman That is a very big ‘if’ though. While I think he’s great, i highly doubt that 0.5% pay $60 a year to watch him. Getting your audience to a community platform where you control the algorithm and subsequently your destiny is crucial I agree. But IMO fans disappear when $ required

[simon corbett @SimonCorbs]

@markritson Are you having a poo?

[simon corbett @SimonCorbs]

@Lisa_Wilkinson @bairdjulia It wasn’t just TP he turned his back on. He has done it countless times. It’s not rudeness, it’s cowardice.

[simon corbett @SimonCorbs]

@RichardHills_ I’d say that the media is even more responsible than the govt for that.

[simon corbett @SimonCorbs]

@sarahspoon Agreed. I also try hard to not criticise work because if you haven’t seen the brief then you don’t know what was asked for. But….surely someone could have made a call on this either client or agency side. #shithouse

[simon corbett @SimonCorbs]

@zoescaman I would say that this has absolutely all the characteristics of a fad. Whether it is or not remains to be seen. But it is absolutely the profile of one.

[simon corbett @SimonCorbs]

For @Telstra, #AustraliaIsWhy. A heart-warming #creativecampaign about moving Australia forward through staying connected. #adcampaigns

#brandcampaigns #creativity #australianads

https://t.co/if9JIft1bu

[simon corbett @SimonCorbs]

Growing interest in #OOH and #DOOH advertising lately. Glad to see increased developments and education in this space!

#advertising #marketing #digitalmarketing

https://t.co/JFQH1R5oz4

[simon corbett @SimonCorbs]

Challenging the #statusquo is the foundation for any #innovative company, so why must businesses discourage #creativethinking?

#creativity #innovativethinking #disruption #cultureofinnovation

https://t.co/coGjTWIVDm

[simon corbett @SimonCorbs]

@zoescaman I would suggest anyone saying that is not well meaning.

[simon corbett @SimonCorbs]

#Frontlineemployees could be big #innovators - but it's up to #leaders to help them explore their potential. Here's how you can start building a #cultureofexperimentation right here, right now.

#companyculture #teaminnovation #companymorale

https://t.co/ol439RCmIe

[simon corbett @SimonCorbs]

@BleacherReport Don’t know you but love you mate.

[simon corbett @SimonCorbs]

@jbarbier Simon Sinek.

[simon corbett @SimonCorbs]

@ClickingSeason What better way to learn and love another culture than to start to learn and include some of their food, fashion etc into your life.