A father took his son with severe autism to the barbershop to shave his beard… and the barber's patience and tenderness with him has moved millions to tears.
🚨 BREAKING?
I'm pretty certain I've figured out who Newcastle's imminent front of shirt sponsor is.
Not proud of how I found this 🤣 some real crazy ex, stalker-type detective work…
I found Newcastle's Head of Partnership Development on LinkedIn and noticed that exactly 1 month before the KNOX training ground deal was announced, he had liked a post from KNOX.
So I used that as a blueprint 👀
Checked his recent liked posts - BARQ, HUMAIN and WHOOP stood out. After digging into each, I ruled out BARQ and HUMAIN for various reasons.
WHOOP kept stacking up so I looked further into them.
Newcastle are already connected to a company called IMG via a company we have a partnership with - Endeavor Streaming - IMG are a global sports marketing company who have previously operated in the same commercial ecosystem as WHOOP and are used by football clubs to partner companies with them for deals such as this, essentially outsourcing finding a sponsor.
On top of that, WHOOP have just signed partnerships with PSG and Al Nassr - they're aggressively pushing into elite football right now.
I then found an X account - let's call them "Genuine ITK" - A well established NUFC associated account; the type to genuinely get info like this early. Checked their following list. Two notable company follows: KNOX & WHOOP 👀
There's a site where you can check the 5 most recently followed accounts on any public Instagram profile. Checked "Genuine ITK"s IG account on there.
Their 2 most recent follows? WHOOP and WHOOP's CEO.
WHOOP as Newcastle's front of shirt sponsor for 2026/27. I could be completely wrong but I've never been more confident about anything NUFC related in my life 🤣
🖤🤍 #NUFC
We send our heartfelt support and warmest wishes to Kevin Keegan and his family following his recent diagnosis of stage four cancer.
Kevin holds a unique and cherished place in the history of Newcastle United, and in the hearts of our supporters. His passion, leadership and connection to the club and city have shaped some of our most memorable moments.
Everyone at the club is behind Kevin and sends strength and best wishes to him and his family for the journey ahead.
Kevin will always be warmly welcomed at St. James' Park and we hope to see him again soon. 🖤🤍
🎥If you thought Dodgers games were bad, Mexico vs. Australia at the Rose Bowl in #Pasadena last night, looked like Black Friday at a liquor store. #WorldCup incoming…
@abosalaharena Don’t think you’ll get Newcastle laughing at Barcelona. Pretty happy to have the deal done and dusted in 48 hrs. Would prefer another £5M but happy enough.